Monthly Archives: January 2010

How to Plan Social Media Marketing Strategy 14

Social Media Marketing Strategy

Few of my friends, who were looking for job change, got many calls for interview. Most of time, interviewer’s main query was regarding “Social Media”. Below mentioned are the major questions they’ve asked for:

  • How to create social media marketing campaign?
  • What’s the plan & strategy behind social media?
  • What are the activities you’re going to do?
  • What the goals are?
  • How much time you’ll spend and time to display the results?
  • How you’ll measure the results and what will be the expected results?
  • And what are the risks behind Social Media?

So I thought to write my next Continue Reading

Branding – Essential Aspect of Marketing 3

Branding - Essential aspect of marketingBranding is an important arena in marketing. With brand, comes loyalty. A brand name gives recognition to a particular product or company. It defines a company for what it stands for, it’s mission, vision and values. Based on the intentions of a particular organization, a brand strategy is devised. The concept of branding is essential for any organization to make themselves known among the consumers.

Facebook is the solid example of branding, Read Here…

It’s a niche area that is earned by a company over a period of time. The audience would get attracted to a product in a Continue Reading