Comments on: How to Plan Social Media Marketing Strategy

By: Ankush Kohli

Ankush Kohli — Wed, 09 Jun 2010 13:14:16 +0000

Thanks Farshid, Sridevi, Ryan and Varun for your valuable comments.

By: Ankush Kohli

Ankush Kohli — Wed, 09 Jun 2010 13:07:09 +0000

I completely agree with Tim. You need regular fresh useful content in social media campaign.

By: Ankush Kohli

Ankush Kohli — Wed, 09 Jun 2010 13:05:23 +0000

All the best for your social media marketing campaign “bloomtools”.

By: bloomtools

bloomtools — Sat, 05 Jun 2010 13:55:06 +0000

Great article. I have recently started social media campaign for my site. So this post will help to make strong strategy for that.

By: Varun Rajasekaran

Varun Rajasekaran — Sat, 27 Mar 2010 11:50:52 +0000

good article….simple, short and sweet….btw I have written a blog on the problems people faced by a local public transport in Pune and possible solutions that would help these bodies to come out this mess they have created ….please read my blog and give your feedback… the link is http://hubpages.com/hub/Wake-up-PMPML

By: Farshid Ketabchi

Farshid Ketabchi — Wed, 03 Mar 2010 16:56:01 +0000

good prescriptive guidelines. i've also written about use of social media for business in a couple of recent posts in my blog at http://tektrends.wordpress.com. i've argued that social media is generally a channel for marketing and tends to be tactical. as such you need to strategize and plan prior to engaging in social media programs. i think it is pretty much is in line with your post; e.g. start with the goals, create strategy, etc.

By: Tim Read: Ripplenet web design

Tim Read: Ripplenet web design — Thu, 25 Feb 2010 15:28:38 +0000

yes, I agree with aaronsavage – sales (or conversions) are the bottom line, but of course to get the conversions you need really good content. And that's the difficulty. You either need to be in the know with new stuff, or you have to have a long-term plan to produce informative/educational content.

By: Free SEO Tools

Free SEO Tools — Thu, 25 Feb 2010 08:54:00 +0000

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By: sridevi

sridevi — Fri, 29 Jan 2010 12:07:13 +0000

Very nice post.Really very informative one.

By: Ryan Malone

Ryan Malone — Sun, 24 Jan 2010 08:15:06 +0000

One thing that I do see neglected alot in Social Media Marketing is the ability of a marketer to adapt to a specific persona. Just the same as we would do in face to face sales as well. Certain markets respond better to certain personas, which is a large part of how I market through social media as well. Jsut something to add.

By: Ankush Kohli

Ankush Kohli — Thu, 21 Jan 2010 16:31:14 +0000

Hi Aaron,

First of all, thanks for your comment. I understand it's your personal thought and I respect it.

But the fact is I was writing only about "Social Media" not about the "Digital Marketing". The pleasant thing is you're agree fundamentally with me & my definitions.

Ankush

By: uberVU - social comments

uberVU - social comments — Thu, 21 Jan 2010 11:03:22 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by AnkushKohli: How to Plan Social Media Marketing Startegy http://bit.ly/5vmSwh...

By: aaronsavage

aaronsavage — Wed, 20 Jan 2010 22:23:49 +0000

Whilst the general prescriptions you make on this article are right, I do take some issues with your definitions of success. Social Media is part of the overall Digital Marketing Strategy which is part of the overall Marketing Strategy, and so the goals should be inherited from that and expressed in a similar language. We wrote a blog post about this entitled Digital marketing strategy and digital marketing tactics, and another which looked more specifically at why it is a good thing to have an End to End Digital Marketing Strategy.

An awful lot of Social Media campaigns do a very good job of generating interest but fail to do anything with it which is a crime and potentially suicidal when you have bills to pay. This is an uncertain marketplace still and so prescribing success in terms of market size or brand awareness isn't enough. At the end of the day all marketing is sales and if it doesn't lead to sales it isn't effective marketing.

It's about having an overall Digital Marketing Strategy. Use social media and other traffic drivers to entice people to your site and then let your site offer information to tempt people to register with you Don’t seek to ram sales down their throats, concentrate on building a relationship which also builds your email marketing list. You can then notify interested parties of your products so that you can convert them to customers. If people have signed up to your list, they want your emails and it isn't SPAM so this can be one of your most powerful marketing tools.

In marketing, a little learning can be a dangerous thing but testing to learn from results is a great technique.

I don’t mean to pick holes because fundamentally what you say is correct I just have issues with viewing social media in isolation instead of part of the whole and I hope the information is useful to you and your readers.