10 Email Marketing Tips to Increase Sales

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Email marketing campaigns are a fast, efficient and affordable way to stay in contact with past clients, garner new sales and promote your business. Starting an effective email marketing campaign is easy with a few tested strategies that can open up a whole new base of clientele.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them — so they’ll buy from you again and again! (This is called the “lifetime value” of your customers, and it’s extremely profitable.)

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers. Business 2.0 recently reported that permission-based marketing messages enjoy a response rate of 11.5%, compared to a mere 0.55% for banner click through’s.

If you’re stuck for ideas on how to use email marketing to ramp up your profits? Here you can start with 10 proven tactics:

  1. Develop relationships & establish credibility by offering free information: Highlighting how you have helped past clients is an effective way to show what you can do.
  2. Acknowledge the subscription of a user: Plainly put, you must give subscribers a choice. Subscribers must make a conscience decision that they wish to receive your email. Avoid stealth sign-up methods that collect addresses. Avoid pre-checked newsletter boxes that opt users in with little deference to their true desires. Confirmation of all subscriptions should be required.

    To help you maintain an efficient operation, you can automate the acknowledgement process by setting up an auto responder to your subscription email. An auto responder feature allows you to create a customized message that will automatically be generated and sent to your list member to let him/her know that you have received a message. You can start out your acknowledgement email as “Thank you for subscribing to our weekly newsletter.”Keep a record of all requests for subscription to your newsletter or product offerings, even years afterward.
  3. Allow users to unsubscribe from your list: Be respectful. Always include an opt out message at the bottom of the page. Include clear instructions and a link for opting out of future mailings. Not only will this save you the headache of dealing with people that really want off your list, it builds trust in clients that are actually reading your emails.

    Keep your email list clean by removing faulty email addresses. ISPs monitor the volume of email sent as well as the failure rates. Large volumes of both are indicative of spam and could result in your domain being black listed. ISP’s make the assumption that you are a spammer & could block all emails from your domain.
  4. Personalize: Response rates to email campaigns are said to increase with the personalization of emails. People are prone to respond more favorably to emails that start with their names, or personalized salutations such as “Dear Susan.”  However, personalize your emails only if you have information on the first names of your subscribers or opt-in list. If you’ve incomplete data, never attempt to personalize your emails and have your emails start with “Dear Unknown.” There is nothing more irritating to an email recipient than being labeled as an “unknown.”
  5. Subjects: Be honest with subject line. Make sure your subject line is relevant and capture the reader’s interest. If the first couple of sentences are not related to the subject line, you will lose your audience. Many email readers screen their email by simply deleting those topics they deem SPAM.
  6. Offer electronic “loyalty coupons”: This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase as soon as possible. Follow-up offers are one of the most powerful ways to build a profitable business because.
  7. Clarify your Privacy Policy & Contact Info: Put your contact info in two places within the email. Bombard the text with ‘click here’ or repetitive plugs doesn’t usually do much but look like a hard sell. Two well placed and clickable contact links near the top and bottom of the email makes for easy and effective responses. Trust is essential in creating stronger customer relationship on the Internet. When a visitor subscribes to your newsletter and gives his or her contact information and other pertinent details, the person assumes that his/her information will be used only in-house, never shared, sold or rented so clearly articulating your policy. State on the registration forms what kind of information user may be willing to provide.
  8. Test, Test and Test More: Create a test group, view formatting in an email client prior to sending any emails to your list! Test all the links contained within the email message and make sure they are properly formatted and work! Do a test mailing and send to a small population in your group to test your message. Conduct an A/B split test to determine the effectiveness of your message. Make sure that the sampling is a large enough that the results will be an accurate reflection of the messages effectiveness. Put your eye so that the same person doesn’t get more email at same time.
  9. Respond promptly to email inquiries: The hallmark of good customer service on the Internet is the quick response time to email inquiries. Make sure that you respond to emails from your subscribers quickly to assure the person that you are taking care of his/her concerns. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can significantly increase your chances of closing a sale by providing your leads with extra information.
  10. Track and analyze the results: As with any marketing campaign, tracking the results and optimizing performance over time is absolutely necessary. Thankfully, sophisticated email marketers can track insightful and actionable data that can be used to evaluate performance using Google Analytics & other softwares.. Important metrics to analyze are pass-along, click-through, and conversion rates. Marketers separate the click-through and conversion rates by original customers from referrals and evaluate their respective performances. These metrics will alert a marketer to which offers and customers drive the highest ROI.

I hope by implementing these practical policies, you can increase sales + traffic to your site.

Pratibha Srinivas

Professionally, I'm content writer. Love to write about marketing, branding, communications topics. Have more than 4 yrs. working experience.

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Comments (19)

 

  1. Wow! You never run out of ideas. Thanks for sharing all these info.

  2. Ankush Kohli says:

    My pleasure Jolly.

  3. Skyking says:

    These are good emarketing tips.

  4. Ankush Kohli says:

    Thanks skyking.

  5. Pragya Gupta says:

    Seriously A Must Read.. Email Marketing Is The Most Powerful Way Of Gaining High Traffic!!

  6. Connectsanthosh says:

    Thanks for the post.. Lovely!!

  7. Ankush Kohli says:

    Pleasure pragya and santosh

  8. rededgevy says:

    Superb blog post, I have book marked this internet site so ideally I’ll see much more on this subject in the foreseeable future!

  9. rahul bangar says:

    Best Article on Email marketing

  10. yes, all the tips are impressive and work. Email marketing campaign can give you results if you targeted your relevant audience.

  11. great, cheers! 😉

  12. Thomas says:

    Hello Pratibha,
    nice article. Thanks for sharing with us.

    Thomas.

  13. Very comprehensive article Ankush ! Easy to read and understand. I believe email marketing is the most misunderstood and misused form of marketing method by IMers. This gives a great insight into the best practices of Email Marketing. Keep it up !

  14. Ranjan Jha says:

    Very useful information out there. Really, email marketing is an effective and affordable way of marketing, but getting conversion is not easy. Your tips are helpful.

  15. I tend not to leave a response, however after reading through a ton of responses on
    10 Email Marketing Tips to Increase Sales. I do have 2 questions
    for you if you do not mind. Could it be simply me or
    do some of these responses look like they are coming from brain dead
    individuals? 😛 And, if you are writing on additional online sites, I would like to keep up
    with you. Would you list of the complete urls of your public sites like your twitter feed, Facebook page or linkedin profile?

  16. charles newell says:

    Do you mind if I quote a couple of your posts as long as I provide credit
    and sources back to your blog? My website is in the
    very same niche as yours and my users would
    really benefit from a lot of the information you provide here.
    Please let me know if this alright with you. Thank you!

  17. Theseo says:

    Theseo Great post, thanks for sharing. 🙂

    Great post, thanks for sharing. 🙂

  18. Donn Clairmont says:

    Hi, re click-bank – are there any recommendations about improving conversions on a varied webpage? I own a file sharing webpage and as such it’s extremely to match products to the visitor. Many thanks

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