Monthly Archives: June 2011

A Guide to Successful Email Marketing Campaigns 2

A common question I hear is ‘will my emails go into junk boxes?’

Well, for sale if you fill them with junk then I’d hope so!  Junk filters exist to make our lives easier, protect our computers and weed out malevolent or inappropriate content.  However, sometimes perfectly innocent and relevant emails get caught up by the algorithms that decide what’s groovy and what’s not and it can be for all manner of unexpected reasons.

Here’s an example: Say you’ve created an email campaign about a brand new product, a product that’s taken years of development and significant investment to get Continue Reading

The Email Marketing Software Clash 2

It would seem rather delirious to picture the average 20th century mailman bolting past white picket fences and over excitable domestic animals in order to oust rival mailmen by making that perfectly timed delivery. Strange as it may seem, the digital scenario we are facing today is not as different to this than some might think. Information delivery is profitable in the new world e-commerce order, and wherever there is more than one data punter, there is a war of the inbox. So with that said, who’s really the best email marketing software provider? How do you compare them Continue Reading

How To Write A Good Blog 2

If you are thinking about starting to blog, I’m sure you are wondering how to write a good blog.  You don’t want to throw online just any old thing. Make a blog that you can be proud of.  If your friends and family come to it, make sure they would impressed!

So, how do you write a good blog?  Let’s talk about some of the key points.

Consistency

It is very important to post to your blog regularly and consistently.  In other words, don’t post five times one week and then skip a few weeks before posting again.  Your readers Continue Reading

Now Pay for Clicks on Directions on AdWords Location Extensions 1

Last Friday, Google announced on their blog that they’re going to charge for Google Adwords local extensions clicks. If you’re thinking What is Adwords local extensions then here’s quick overview…

A way for your location extension-enabled ads to show directly on the map. Adwords team is integrating information from ads with location extensions into the Place Search map on Google.com. On the map, this location will be marked with a distinctive blue pin. See snapshot:

Google Adwords Location ExtensionsAccording to Google: Till now, we were enjoying this feature without paying anything but very soon, Google is going to charge approximately the same amount Continue Reading