The Email Marketing Software Clash

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It would seem rather delirious to picture the average 20th century mailman bolting past white picket fences and over excitable domestic animals in order to oust rival mailmen by making that perfectly timed delivery. Strange as it may seem, the digital scenario we are facing today is not as different to this than some might think. Information delivery is profitable in the new world e-commerce order, and wherever there is more than one data punter, there is a war of the inbox. So with that said, who’s really the best email marketing software provider? How do you compare them?

Those are difficult questions, especially with all the email marketing software packages available out there, all promising excellent designs and powerful bulk email features that can get best results and beat your competitors, etc. etc. It’s tough to settle on any particular one. Emailing marketing software has become an essential component of modern bulk marketing strategies and direct marketers and list managers need reliable and fast bulk email marketing software solutions. But how are they really to know the dissimilarities from one package to another?

On average, the intent behind any bulk email software usually has something to do with sending newsletters or promotional materials to lists of opt-in subscribers. These same systems typically include databases that store contact information, analytics and statistics, message histories and have some or other interface that provides all the necessary sending features to run a good email campaign. These email software packages range in price from free of charge to exuberant, so make sure you know where all the money is going before you open your wallet.

Email marketing may remain one of the best marketing options for positive returns on investment, but not all businesses are able to properly manage their growing list of online clients and keep their promotional house in order without professional email marketing software. These services simplify the marketing process for overwhelmed businesses, helping them to more effectively sell and their products or spread their message. But the catch is that most often these software pages are mostly or entirely self-service. Unless these businesses have contracted themselves to third party campaign management through an agency or reseller, they are left to their own devices regarding how to implement these email communications super-weapons.

Left with an often dizzying initial product learning curve, users then usually proceed to become embattled with their service provider, sometime after which divorcing them and opting for a young, sexier ESP until a happy-ever-after is attained.

Email has become a leading form of communication and a critical practice is to find the email marketing software that works for you personally. Everyone around the world checks their emails on a daily to hourly basis, waiting for news and notices. So while there is no reason to keep yourself out of this marketing maelstrom, it might take some trial and error before you locate the ESP you’d want to name your grandchildren after.  The true conflict is within your own campaign operations and what you need from them, and no bulk email software package has really got more fire power than the other when you keep in mind that novice users are and remain oblivious of advanced features for longer than it takes from them to decide if a product is for them. And also, that the borders between personal choice and technological agnosticism are two tracks on the same railroad.

Ankush Kohli

I'm the Founder of eMarketinGuide. Blogger, Digital Marketer & Google Analytics Certified Professional. You can Follow me on @Twitter, and Like on Facebook FanPage, Google+.

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