Google just enabled custom URL’s for Google Plus profile & pages. Custom Google+ page addresses were moved out like Britney Spears her Google+ page custom URL. See here: https://plus.google.com/+britneyspears/posts
Limited number of profiles included by Google are the footballer David Beckham, actor Hugh Jackman, singer Britney Spears, and Japanese car maker Toyota, It’s not clear yet how Google is choosing who is “verified” and who isn’t.
Google+ is planning to offer custom URLs to more Google+ users eventually, but not clear up till now. You’ll be able to make a similar change to your own Google+ URL, too, which will make your Google+ pages a heck of a lot easier to promote. A custom URL is a short, easy to remember and web address that links directly to your profile or page on Google+.
It will make easy to find high-profile people or brands and avoid problems like false identity. Well…. I’m sure, we all are waiting for the same.