Google’s Author Rank essentially enables online authors to become more visible, and at the same time, use their identity as a factor for ranking pages and sites.  This is done using rich snippets. Authors are then ranked based content they produce factors include: social endorsements (tweets, +1’s, shares, likes), comments on social and the quality and relevancy of inbound links pointing to the content. Content quality, as measured by search engines, is no longer based only on the authority of a domain or Web page. It is increasingly based on the reputation and ability of the individual that authored the Continue Reading >>