Digital Marketing Tips, SEO Tricks - E-Marketing Guide Blog » Blogging Advice

Content Monetization Methods with How To

Ankush Kohli — Mon, 10 Oct 2011 05:12:48 +0000

Content monetization is the method of earning money by writing content for various websites, such as: e-zines, blogs etc.

There are numerous ways to carry out this method. You can get paid by selling your content or by involving yourself in web-based writing opportunities. In the 1^st method, buyers of your content could be anybody from book publishers to record labels to artists. In the 2^nd method, you can take part in any of thousands of options existing all over the internet. Many of these possibilities come up by the use of Google AdSense, sale of consultancy or advertising for any local small business.

Knowing this technique is very important in order to develop your text as per your readers’ expectations. In attempt to grasp the attention of your readers, you’ll have to write the content considering the particular audience’s preferences in mind. It is vital, if you are writing with a cause in mind. You require to communicate the cause you have in mind.

Likewise, if you are writing for a tabloid or magazine, you have to write articles or features in a certain way that instantly get the reader’s attention. You get paid through writing compelling piece that editors of the tabloid or magazine want to pay you for. Furthermore, you require making it an amazing article for those who desire to promote in your tabloid, so that it can earn from business relations, readers and advertisers.

In case of advertising, you need to devise the content in relation to the related market – you have to make prospective consumers of your products or services know about the qualities of your product. Your purpose is to induce them about the superiority of your product or services and purchase them.

You could also sell your business ideas, for which you have to spotlight your content on the ideas. It enables the customers to see your ideas again and again and get familiarized to them. In case, you own a website, you can enhance your income from your website by advertising with the help of e-marketing tricks and tools such as Google’s AdSense, paid posts and link insertion.

You may argue that why would you require every bit of this information since you write your content as part of your hobby. However, why not get paid from your hobby? Wouldn’t it be great if your hobby and income joined hands? If you want to enhance your blogging income, you can use link addition as a simple tool for content monetization of your blog. All you require to do is to put in some java script code in your site and it monetizes your site automatically. The affiliate program will use words and phrases from your blog and employ them to link it to relevant advertisers.

I’ll be the happiest person if you start earning online after reading this article. All the best everyone!

How to Create Great Blog Post Graphics – Tools

Ankush Kohli — Tue, 13 Sep 2011 10:39:12 +0000

There has been a significant rise in no. of tool for enhancing blog post graphics which has result in few simple steps for bloggers to create their own custom images to personify their posts.

A Blog is a total package; even the brilliance of writing could easily be held back because of dull or irrelevant pictures or videos, design and formatting along with easiness of access to the posts. Even some of the average posts get away with an extraordinary video or amazing image that could lead to great success. Including, once you create a great image, in every probability, it could be utilized by some other person as well in return you could earn a link back to you.

Images are essential to establishing the theme of a post. Many of us, put all the efforts in finding the ideal free or paid stock photos. Any image chosen by us, must have some sort of creative input from us to charm prospective readers. E.g., if your blog post is on how to improve your writing – don’t use a stock photo of someone writing. If your post is all about holding effective meetings – don’t use a stock photo of smiling people in an office.

One doesn’t require to have the knowledge of Photoshop to make a few incredible alterations and customizations, particularly when there is every too available easily. Some of these great tools are mentioned here:

Pixlr

An online photo editor, Pixlr contains many basic features for adding special effects to images. One of its best features to play with is the Retro Effects.

It is quite similar to famous photography apps like Instagram. It brings unbelievable effects to give an image its unique look.

Jing

It is a go-to screenshot and screen cast software. It can be used for blog post graphics and for lot more things. It gives us the easiest ways to add something to an image. It sits idle as a tiny globe at the top of desktop screen until we require it; the same can also be described as a shortcut key. It also include some of the basic editing options – such as adding text, arrows, highlights, lines.

Splashup

It is an online equivalent of Photoshop because of its features and simplicity of accessibility. It even has layer capabilities in case, if you’re into that sort of thing. It is the program which could be found easiest way to take an image and blur parts of it before republishing.

Lunapic

It includes some of the similar features in Splashup, however, what really sets it apart are some of the preset effects and add-ons, instead of typical editing features. If someone is looking to create animated GIFs from an image, Lunapic’s provides the best and easiest online tool.

Source: http://www.searchenginejournal.com/tools-to-create-perfect-blog-post-graphics-without-all-the-work/32593/

How To Write A Good Blog

Ankush Kohli — Tue, 07 Jun 2011 12:39:08 +0000

If you are thinking about starting to blog, I’m sure you are wondering how to write a good blog. You don’t want to throw online just any old thing. Make a blog that you can be proud of. If your friends and family come to it, make sure they would impressed!

So, how do you write a good blog? Let’s talk about some of the key points.

Consistency

It is very important to post to your blog regularly and consistently. In other words, don’t post five times one week and then skip a few weeks before posting again. Your readers will not know when (or if) you’re going to post again, so they will probably just give up on it and go elsewhere. Don’t let that happen.

Try to post at least once a week, a few times is better. Put a form on your blog to allow people to sign up for email updates, so that they know when you write a new post.

Include Some of “You”

People find blogs interesting that show a little of who you are as a person. Yes, your blog may be all about business, but people want to get to know the person behind the business. Without getting too personal, share some details of your life (with discretion) with your readers. It will help build trust as they get to know you and find out they relate to you in some way.

Use Pictures

Pictures add so much to a blog! Try to include one image in every post you write. You can either take the pictures yourself or get them online. There are some free sites that will allow you to use their images with just a link back to the artist. Others charge a small fee to buy and use the image.

Make sure the images are relevant to the post. Don’t post pictures of your dog or kids when you are writing about internet marketing:-)

Where To Get All That Content

If a good blog means posting regularly, how do you come up with consistent quality content? You have some options.

Invite guest bloggers to write posts for your blog
Hire someone to write the blog for you (not really recommended as they will not have your voice so your readers won’t get to know YOU.)
PLR Content – buy some PLR and use it on your blog. You can edit PLR and add to it your own stories and examples. But it gives you a great starting point. Online, you can find great internet marketing PLR, as well as health, pet, and various other niche PLR.

If you follow these simple suggestions, you will be able to write a good blog!

Are you ready to get started blogging, or get your current blog going stronger? Grab some quality internet marketing PLR and keep your content fresh and updated.

Author: Laurie Neumann

Why Guest Blogging?

Ankush Kohli — Wed, 25 May 2011 11:24:23 +0000

This is answer to your questions “what’s? Or why’s?” to guest blogging. Let’s start with brief of guest blogging…

Guest blogging is done by bloggers to expose a way to network with other people within the blogosphere by exchange of content, grow interaction with other’s blog readers, and increase traffic for your own blogs. In simple words, authorize way to catch other bloggers traffic to your blog without harming their interest.

Few industry experts like: Kristi Hines did a comparison between Guest Blogging and Article Marketing and found Guest Blogging on a better side than Article Marketing.

You can start with guest blogging by following this link but before taking a step ahead have a look on some benefits which make you more clear on way to come with clear goals .

Some benefits to Guest blogging:

Exposes you to a new audience: Share your ideas to their audience and inspiring them by inviting. Make them aware with new ideas & specific topic.
Share Links: Guest blogging is a fairly easy way to get custom anchor-text, high quality one way backlinks to your website. If you want traffic from other blogs, you will get links & links control the web.
Get Branding: It will introduce you on the web, your name and your blog are your brand, and guest blogging helps you get them out there in your industry.
Increase Traffic: The basic fundamental of guest blogging is to get traffic one has a website which gets traffic. It’s that important, and guest blogging provides it.
Fill in a gap: From a long time if you can’t able to get new people on your site, invite other people to share on the blog in order to keep the frequency of posts up. By catching new people you fill the gap of new traffic.
Get Subscribers: The readers of a blog are more important than anything else, if you can get in front of an audience on another site; it’s likely that they’re going to subscribe to your feed. Subscribers are the life and soul of a blog.
Get Credit: When readers are used to reading posts written by a you , they sometimes assume that a guest post was written by you.

Guest blogging is a great situation for all parties involved. Blog owners win because they get excellent, free content for their site and bloggers win because they get more links and more subscribers on their blog.

Guest Blogging Guidelines:

Guest blog post submission process is extremely simple and as long as you follow these guidelines, almost guaranteed:

Relevant Content – To maximize the benefits of your article, it has to be on one of the topics covered on the blog, to ensure good response. Simply look at the list of categories to decide what content should be submitted.
Useful Information – People read blogs because they assume they are going to get useful information from them. Therefore, your writing style must not be trying too hard to sell itself.
Unique and Exclusive Content – article has to be uniquely written and not published else after approval. Failure to follow this simple rule will get your article deleted from our database.
Up to 3 Links per Article – You can take benefit of up to 3 links with desired anchor tags (obviously relevant) from your article and it could be from the body of article and Author details. You choose where to place the link, as long as you confirm to the rule.
Only Relevant Product Reviews – Self or affiliate promotions will not be accepted be it your product or someone else’s. You can include a link to site where you do those type of promotions but not linked directly.
Author Byline – You can include you image, real name or your “nickname”. I recommend that at least one of the links from your byline should lead to a page where readers can learn more about you.
Formatting –Will reject any submissions that have un-formated text. Do cross check to make sure, formatting is correct.

Contact me to apply for guest blogging on this blog…

How to Make Money from Google AdSense

Ankush Kohli — Tue, 12 Apr 2011 15:55:17 +0000

Google’s AdSense is an attractive revenue making opportunity for small, medium and large web sites since a long time now but it’s against the rule of Google’s AdSense if you are running any website only for AdSense earning for which you need to include a few Affiliate links or sell your own product, too.

Google has a lot of forbidden practices when it comes to AdSense, and too many user are finding out they spoiled Google’s policies after the fact – because they never bothered to read the AdSense policies in the first phase.

Google AdSense is the Google program where you can host pay-per-click ads on your Website. When someone clicks an ad, you earn money. So if you are one of those people that don’t like the idea of paying for a site, this is an excellent way to earn your money back and then some.

How Much You Can Earn With AdSense?

The amount you’ll earn depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience’s interests, the placement of the ads on your pages, and of course the amount you receive per click.

Ideally, you should create a site on a topic you know a lot about. That way you’ll have a much easier time creating a generous amount of content on that subject.

Determine a goal for what you want to earn using AdSense. Of course, you want to earn a lot, but make sure it’s realistic.

Be realistic Forget about the fantasy story you read on internet about earning big money from Google. If you think of making a website and getting to be instant rich, it is likely to disappoint you. Imagine that if you build a small website with 100,000 page views per month with 0.5% CTR and 5c average payout, you will only get US$25 (100,000 x 0.5% x 0.5c). To achieve 100,000 page views a month, you possibly need 500-1000 users. By theory, your website can reach more than billions of internet users in the whole world, but there are also 100 millions of websites competing for users.
Website promotion techniques especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Google is at least as interested as you are in having your ads perform well on your site and therefore provide the info you need to optimize your AdSense.
Start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site. For example, if your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free things. On the other hand, if you concentrate only on top-paying keywords, you’ll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply, So do some careful keyword research before you build your pages.

How to Join AdSense:

Once you have pages ready for your website, go to http://adsense.google.com to apply.

When you are accepted, simply copy and paste the provided HTML code into any page that you’d like to show the ads. If you’ve done a good job of defining the content on your web pages, the ads that show should be relevant to the content of your page…increasing the chances of click-thrus by your visitors.

You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. The placement is up to you. You can even customize the colors to match your site’s theme. Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won’t know the competitors are out there until their ads appear.

Google Money Making Tips on Succeeding:

Create a website with your Don’t try to use a free web host because your site will likely have banners and pop-ups and get rejected because it looks unprofessional. A free web host will give you a website address like this:

http://www.thefreewebhost.com/yoursite/member1234/home.html instead of… http://www.yoursite.com Start by registering your own domain and then select a web host.

Quality is the most important part of any web site. If your site does not contain the content of expected quality the visitor might not come back, if the main goal of your site is to make money with AdSense, be sure to choose a topic that you know a lot about so you can write lots and lots of content. A variety of size and shape ads for placing in your content are available. These can be text or image ads or both – you specify what you’ll allow. Ad units are full ads. Link units are simply a strip of text links that your visitors might want to click. Google allows you to put up to 3 Ad Units and 1 Link unit on each page of your Web site.
Get traffic. Once your site is up and running you’ll need to learn how to get your site listed in the major search engines.
Google AdSense for Search – This place a search box on your Web site. When a user enters a term and conducts a search, a search results page opens, that hosts more pay-per-click ads. You can customize the color scheme of the search results page to harmonize with your web site. Although Google doesn’t release exact details as to how they determine the ads to serve on a given page, they do say that it’s the text content of the page that matters, not the Meta tags.
Google Referrals – You canmake money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. For example Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors. If someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you’ll also receive $100 for referring them, if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!

Google AdSense Payments:

Google will not issue an AdSense payment until your earnings exceed $100. Unfortunately, there are loads of Google AdSense Forum entries about website operators who accumulated $90 or more in click through earnings only to get banned from Google and not get paid anything at all before they ever reached $100. This may be because Google doesn’t take a close look to see if you’re complying with their guidelines until it comes time to pay you.

Don’t's:

Do not click your ads. If Google catches you, they will suspend your account and retain any earnings you might have. However, if you, by mistakes, click your ads for one or two times, Google will keep that earning but rather not to punish you as long as it doesn’t happen constantly.
Google has a lot of restrictions on how the ads have to be displayed. One of the major reasons for account suspension is that webmasters tried to blur the ads and mislead others to think that it’s “content”. For simplicity, never attempt to use CSS to hide Google’s logo unless you’re authorized to do it.

Patience is key with Google. It can take a few months. Don’t create a hodgepodge site with topics on everything under the sun. Stay focused and make sure your site has an obvious theme.

Getting into Google is completely free and can bring in hundreds or even thousands of visitors per day. Then do the same with Yahoo, MSN, etc. All The Best!

Google Sitelinks Tips and Best Practices

Ankush Kohli — Fri, 07 Jan 2011 11:20:52 +0000

Hello Everyone and Happy New Year once again. Recently, I saw my new year gift from Google and that is: “One Line Sitelinks for eMarketinGuide.com.” Have a look on below mentioned snapshot, how it’s looking:

Here are some of the basic and advance but important tips to bring sitelinks for your site:

SEO is Important: Your blog / site should have optimized title, description and keywords Meta tags. If you own a WordPress blog, you can try All-in-one-SEO-pack but basis search engine optimization is required for every site.
Remove Broken Links: Make your website error free by removing the 404 / error links.
Number of WebPages: Unless your website / blog have some articles it is impossible to get sitelinks. Your blog should have at-least 20-25 WebPages.
Internal Linking: The best way to bring sitelnks is interlinking. Interlink your important WebPages from different other WebPages (which you want to think in sitelinks). It also helps from users and usability perspective to increase page views and users stay time.
Good and Simple Navigation: Your blog should have good and simple navigation system. Try to have a
- list of links at the top for your blog. Put the navigation links in these tags. They also consider title tags of the pages.
- Search Engines Traffic: If you get lot of traffic from search engines your blog will surely get familiar and it will be easy for getting sitelinks. Your blog should have High click through rates.
- Searches and Clicks: The number of searches and the no. of clicks that your blog gets for a certain keyword will also be considered for sitelinks. Your blog should also get many clicks for the searched keyword.
- Flow of Traffic: Your WebPages should have a consistent flow of traffic to get Google Sitelinks. If the traffic sources are from Search Engines, you should be more than happy.
- Blog’s Age: It was time when you need to wait for a year or so to get one or multi-line sitelinks. Now-a-days, Google can assign sitelinks to your site within 4-5 months, those WebPages should be high relevant to their users.
- Quality Content: Content is the king and it’ll provide you the targeted traffic so update your blog with quality content on a regular basis.
- Link Bait: If you write a quality article copy, then you’ll get the advantage of link bait.
- Sitemap: Create an error free sitemap, include all the links in the sitemap. Make sure to submit the sitemap in Google webmaster tool.
- Reconsider Your Site: If you didn’t get sitelinks even after applying above mentioned tips, then you should request Google to reconsider your site. You have this option in Google Webmaster Tools.

Google Adsense Future

Ankush Kohli — Mon, 03 May 2010 05:49:49 +0000

Now-a-days, every online user knows about Google Adsense Program and wants to make full/part time earnings from it (such a popular product by Google). Today, I’ll discuss about Google Adsense future in my blog.

Recently, Google announced in their adsense blog of having more than “1 Million Adsense Publishers” (A huge list of publishers that Google have).

You also must hear about Adsense new ads layout though only some of you noticed it. Google is experimenting with it’s new adsense ads layout. Publishes, on whose networks, these new layout ads are running, earning a lot better because these ads more like website inside stuff instead of a ad of third party website.

I noticed a thread of WebMasterWorld about Adsense future. The next thing that arise in my mind what will be future of Google Adsense program in next 5 years? Will they capture the rest of publishers or it’ll be difficult to survive in the market?

Few Web Insights – eMarketinGuide.com

Ankush Kohli — Thu, 18 Mar 2010 10:30:09 +0000

Outlook Social Connect - Microsoft has struck deals with LinkedIn, Facebook, and MySpace that will bring your disparate networks of friends and colleagues to Outlook. It’ll give you power to bring status updates and user photos to your e-mail.
Search any specific folder in Gmail: As you search spam, you can also search any particular folder in your Gmail. For e.g. if you want to search only in drafts then use “in:Drafts (keyword)”. It’ll only give the search results from drafts folder.
Gmail adoption is growing faster internationally than in the U.S., Reinstein said on 14th March’10 in SXSW Interactive. He said, Gmail holds the top spot in email usage in India at the moment.
New Gmail Etacts plugin - This Etacts plug-in automatically adds detailed contact information to the sidebar of messages. You not only get links to any social networks that contact is a part of, and some of the information contained therein (such as their occupation and location), but you also get a detailed summary of your mailing history with them, complete with nice little graphs and charts as well. All this information is also available in compose mode as well, so you know exactly who you’re sending it to. Screen-shots & installation.
Linkedin Company Buzz Application: Under “More…” link, choose “Application Directory” & select “Company Buzz” tool that allow you to discover relevant trends and comments about your company from Twitter. The tool lets you customize/modify the topics to watch and displays charts to track activity.
Twitter introduced @anywhere, a tool to better connect third party sites to related Tweets. See here: http://twitter.com/anywhere
WordPress 2.9+ comes with recycle bin feature: Any post which gets deleted intentionally or accidentally by the users can be retrieved and restored from the trash area. The posts remain in the recycle bin for a default period of 30 days and get removed permanently there after. With WordPress 2.9 the users can also edit the wp-config.php file and have the option to control the trash bin.
Wikipedia.org is the No. 1 website in the race of organic traffic with 15,421,396 keywords however Google.com is receiving traffic only from 3,993,082. Source: semrush.
Track Facebook Fan Pages with Google Analytics. See here: webdigi
Useful Firefox Shortcuts, help you to increase productivity -
- Ctrl + 1 = select leftmost tab
- Ctrl + 2-8 = select open taba in their order from left to right
- Ctrl + 9 = Choose rightmost tab
- Ctrl + T = Opens new tab
- Ctrl + Tab = Select next tab in active window
- Ctrl + Shift + Tab = Select previous tab in active window
- Ctrl + Shift + T = Undo close tab
- Ctrl + F4/W = To close active window

Digital Marketing Tips, SEO Tricks - E-Marketing Guide Blog » Blogging Advice

Content Monetization Methods with How To

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