Digital Marketing Tips, SEO Tricks - E-Marketing Guide Blog » Google Adwords/ PPC

Now Pay for Clicks on Directions on AdWords Location Extensions

Ankush Kohli — Wed, 01 Jun 2011 10:43:58 +0000

Last Friday, Google announced on their blog that they’re going to charge for Google Adwords local extensions clicks. If you’re thinking What is Adwords local extensions then here’s quick overview…

A way for your location extension-enabled ads to show directly on the map. Adwords team is integrating information from ads with location extensions into the Place Search map on Google.com. On the map, this location will be marked with a distinctive blue pin. See snapshot:

According to Google: Till now, we were enjoying this feature without paying anything but very soon, Google is going to charge approximately the same amount they’re charging on adwords ad if someone click on local extension. If you don’t want directions to come-up with adwords listing then you can do this by removing the location extensions associated with your campaign but Adwords team strongly believe that local extensions give “valuable information to local customers about your business”. So think again before ignoring this feature…

Further, these clicks will be count on desktop as-well-as mobile platforms. You can view the metrics in segment tab. Are you happy with announcement or have something to say, speak here or at webmasterworld post.

Free Online Marketing Tips for All Web Based Businesses

Ankush Kohli — Thu, 07 Apr 2011 09:23:56 +0000

Selling products through the internet has become so prolific nowadays with so many individuals and big corporations seeking for trade opportunities on a global scale. This is attributed to the many conveniences and savings the World Wide Web brings along.

With so many companies in this form of trading competition is rife and thus everyone involved will do with some online marketing tips to help direct more traffic to their websites. At the same time, unless one is proficient in IT, implementing these techniques is next to impossible and thus outsourcing one or so many online marketing services is required.

Top on the online marketing tips is search engine optimization. SEO is regarded as internet marketing in some quarters but from its definition it’s just a form of it. SEO is a process of refining the pages of a website to enable it rank high among search engine results. This can be achieved through a bunch of techniques including redesigning the website, optimizing the Meta data, title tags, html source code and so forth.

Article marketing as part of online marketing services is also considered as part of SEO. This marketing gimmick involves creating articles which talk about the services or products that your website deals in. The articles have to be rich in keywords related to your business and also have some links that will lead readers to your website. These articles are then submitted to top article directories websites. By customers learning more about a product from these articles, they are able to make more informed purchasing decisions.

A more common form of online marketing services is pay per click adverts. These adverts have phrases related to your business and you get to pay the search engine every time that advert is clicked. Such adverts reach a great deal of potential customers without them necessarily clicking on the advert. It is therefore regarded as the most cost effective online marketing strategy yet. Alongside this strategy is email marketing. This is where you send emails to potential customers informing them about your products in a nice and attractive manner.

The latest of online marketing services is the use of social networking websites. Facebook and Twitter are the main websites in consideration but there are plenty of others too. These platforms have opened up several diverse free channels where businesses can be advertised. All that is needed is to identify an area of specialty and then start a series of bookmarking advertisements with high quality content about the product you are promoting.

An online marketing tip that is also a virtue is patience; results don’t come overnight so each marketing strategy should be given ample time to realize return on investments.

Adwords Ad SiteLinks – Snapshots & Detailed Overview

Ankush Kohli — Tue, 27 Jul 2010 12:09:16 +0000

In November 2009, Google Adwords team introduced Adwords Ad SiteLinks. Recently, last month (in June) they put a post on their blog with a Ad Sitelink snapshot. They wrote:

Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns.

“Adwords Ad SiteLinks” is a hot topic since Adwords team post about this first time and till now as they’re testing this feature in every aspect.

I was browsing my other online marketing friends blogs & then I noticed few posts and snapshots about “Ad SiteLinks” so I thought to publish a post on it because it’ll be valuable to other online marketers as well.

Here’s the few “Ad SiteLinks” snapshots:

“Sinead” posted a complete guide on Ad SiteLinks at redflymarketing.com. she posted shanpshot with how to setup sitelinks for your campaign details etc. Nice posts by: redflymarketing.com and brandverity.com.

Digital Marketing Tips, SEO Tricks - E-Marketing Guide Blog » Google Adwords/ PPC

Now Pay for Clicks on Directions on AdWords Location Extensions

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