Now-a-days, every online user knows about Google Adsense Program and wants to make full/part time earnings from it (such a popular product by Google). Today, I’ll discuss about Google Adsense future in my blog.

Recently, Google announced in their adsense blog of having more than “1 Million Adsense Publishers” (A huge list of publishers that Google have).

You also must hear about Adsense new ads layout though only some of you noticed it. Google is experimenting with it’s new adsense ads layout. Publishes, on whose networks, these new layout ads are running, earning a lot better because these ads more like website inside stuff instead of a ad of third party website.

I noticed a thread of WebMasterWorld about Adsense future. The next thing that arise in my mind what will be future of Google Adsense program in next 5 years? Will they capture the rest of publishers or it’ll be difficult to survive in the market?

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So, what is it that would differentiate your website from the others? It takes only a few minutes (in most cases, a few seconds) for a visitor to pass by your site before he gets what he wants on the internet.

In a world, where billions of websites are available, yours is just one of them. Branding is the key here to hit the dart. In other words, to be noticed amongst the many is an art in itself.

Last month, I wrote an article on “Why branding is an essential aspect of marketing” and now, these few tips would help you make a start to be that one in a million websites:

Emphasize on what you do and not on who you are – Your website content should clearly project the commodity that you offer and not what you are all about. Use appropriate and minimal words to define your products/services. However, this does not mean that you should not give out information regarding your company. Ensure that you have a separate page depicting the corporate identity and stating what your organization stands for.

Attractive Website – A visually attractive website can count on more visitors than that of a less appealing one. Make appropriate use of colors that is in – sync with your theme. This could be done with the help of pictorial descriptions that make it easier for the visitor to understand.  However, make sure that you balance all the aspects appropriately to give the perfect output.

Logo – A logo would give a picture to your entity. It would define your commodity giving a glimpse into what you stand for. Devising an effective tagline along with your logo is an added advantage. This combined entity would form a memory which the visitor could remember and relate to, even after he has closed your website.

Blogs & Videos – An internal blog giving updates about your organization as well as the industry would be an asset. There are definitely a certain set of people who constantly look for the latest. Keeping your website updated with all the latest blog posts would definitely act as advantage. This way, your website would be renowned as a leader in its domain.

Additionally, make your presence felt in the external domains as well. These include contributing blogs, articles and press releases in other websites meant for this specific purpose. Also, share these posts within your network in the industry.  Your frequency in constantly sharing information would determine your popularity. So, “the more the better”!

Incorporating videos wherever necessary would also do the trick! Time constraints might lead the visitor skip your page but now you can stop him with that video which would hardly take a few minutes to get an overview of the entire commodity or the concept.

Research – Any new initiative on your site should always be accompanied by thorough research in your field. You definitely would not want to attempt something that has been tried and tested a several times. Conduct online and offline surveys amongst your target audience to know what they are looking for. Although it is time consuming but the results would set you apart from competitors. Also, you can take expert opinion in this regard, if the need arises.

Controversy Sells – Controversy definitely grabs eyeballs. The purpose of making your website known would be achieved instantly with more number of hits than ever. However, ensure that it is for the right reason.

Search Engine & Social Media Optimization – Effective optimization of your site could take you to places. If you are not proficient in SEO, hire a specialist. It would be worth it. It would also help to generate more leads, thus enhancing your business further.

Active participation in various forums and groups would enhance your views and opinions, enabling you to see the broader picture. You would definitely gain an insight into what other professionals in the industry are working on and what they feel about it.

All in all, online branding is cost effective compared to offline branding (I hope you’re agree with me). Also, the reach is much wider within a minimal amount of time. So next time, work on the above lines till I update you through my next post!

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Facebook is the solid example of branding, Read Here…

It’s a niche area that is earned by a company over a period of time. The audience would get attracted to a product in a much better way only if a brand image is created. A brand is created when a product/service is appreciated and accepted by the target audience. With this comes the challenge of getting customer approval.

This involves getting a positive impression in customer minds at the very first attempt itself. This would require massive campaigning that would include advertising, hoarding and banners containing punch lines as well as other forms of Public Relations tools to make your label known far and wide.

The main aspect of any marketing project as well as branding is the right usage of Segmentation, Targeting and Positioning (STP).

Segmentation is important for selecting the geographic region as well as the people dwelling in that region based upon which you can strategise your branding campaign. After segmenting, you need to select your customers or the target audience from that specific geographical location. Now, based upon the above two components, your product or service should be introduced in such a manner that it captures the attention of the audience.

This is because a brand communication strategy varies to a large extent on the geographic, economic and cultural factors. Based on the social norms of a community/country/region where a product or a brand is being introduced, the strategy for branding is devised. For instance, the people in the Gulf countries have a totally different mind set from those living in the west. Hence, fashion would have a different meaning for both these regions. The west would have a greater scope of promoting and branding a fashion house as compared to the Gulf in the east.

Branding has many other components which include a brand logo, communication strategy, a tag line that defines the company etc. This gives a specific identification with which the consumers can relate to. Usually, it takes decades to create a brand out of a product. This is because the market is highly consumer driven and any product exists in the market only if it is approved by a consumer or the target audience.

Today, Internet being more of a utility than an innovation, branding taken a new turn altogether. Online branding has become a niche area in marketing. With many people hooked to the net, branding on the net is equally important along with the offline campaigning. Online branding would include viral marketing, e – mail marketing and the list goes. The options are numerous to choose from. Hence, based on your product, select a few that would enhance your marketing campaign.

All in all, branding is a niche aspect in marketing without which it would be difficult for any organization to compete and survive in the market. Reach out to media buyers to enhance your marketing and to improve your brand.

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