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Google+ Business Pages Features & Overview

Ankush Kohli — Wed, 23 Nov 2011 11:15:16 +0000

Google+ launched “Pages” for business and brands after originally announcing its Google+ social network in June that only allowed personal profiles.

Google+ even has also removed some of the brands that set up accounts using the personal profile. Some businesses were allowed to stay for testing purposes including the Ford Motor company.

Here are some of the major features of new Google+ “Pages”:

1. Allow Local Businesses to Create a Page – This enables customers to easily connect with the business’s physical location and include a map, address and phone numbers.

2. Google+ Pages includes Circles - The default circles include: Following, Customers, VIP’s and Team Members.

3. Conduct Hangouts – This duplicates the feature as seen in the personal profiles.

4. Share Photos, Videos and Links – This is the same as personal profiles and Facebook.

5. Google+ Allows Multiple “Pages” – Similar to Facebook even though you access your “page” through a personal account you can choose what profile business or personal you want to act as.

6. Total +1 Counts – As distinct from personal profiles an overall Google +1 count will show on a Google profile “page”. This will provide “social proof” of the popularity of a brands website which is a not a function for the personal profile G+ badge.

Google+ “Pages” – An Overlook

The Google+ pages are a very simple start that at first glance looks almost immature (we have become accustomed to what is now a very complex Facebook platform.)

What must be kept in mind is that any social network is a “work in progress” that will continue to develop and grow.

So some of the “missing” essential features that people have become accustomed to on Facebook may appear in time as Google+ pages “grow up:

1. Multiple Admin – This is not currently available but is coming apparently.

2. Custom Vanity URL’s – Just like Facebook when it launched its pages you were given a very big “number” not your name or brand. There is no information on when that might change.

3. Google+ Fans will not be able to Post Directly to a Wall – Currently you cannot post directly to a page but only offer comments on a post.

4. Google+ Pages do not Allow “Games” - I don’t know about you but I am not going to be shedding tears about this feature not being included.

5. You Don’t have to Verify you are a Company or Business – At this stage, you don’t have to validate your company credentials (I am sure this is an initial expediency measure to ensure fast take-up). Google+ will be providing verification badges in the future that will assist in ensuring brand “pages” credibility.

6. Pages Cannot Follow People – You can only follow people after they have first been followed as distinct from Twitter’s rules.

How to get Started with Google+ Pages:

Just like Facebook you do need a personal account to get started.

Step 1: Start at Your Personal Profile – Open up your Google+ personal profile dashboard and start the process. To setup a Google + Company Fan Page you will start by going to https://plus.google.com/pages/create

Step 2: Choosing Your Business Category - Start creating your page by selecting whether you are a local business, product or brand, company, institution or organization and the other options.

Step 3: Adding your Brand Name – This include adding your website URL (website link) as well as your business sub category and who you would like to be able to see your fan page. You can now limit what age group can see your fan page and limit if the content is not appropriate for certain age groups or users.

Step 4: Customizing the “Pages” Profile – This is where you write what your business is about, choose a Tagline for your business and upload the company and brand logo.

Step 5: Optimizing, Sharing and Connecting – You can embed a snippet of code in your website or blog that allows people to link and connect to your Google+ “page”. It also provides you with the URL for your business “page”.

After setting up your Google + Fan Page, you can share the new fan page with all your circles. Make sure after you setup your fan page that you post a couple things on there to not make your brand or local business look like they haven’t done anything. If you are on the cutting edge of technology, you should always be posting about the things that you’re doing on your site. Give yourself like, push it out to all your circles.

No,w you can manage your Google+ business page from Hootsuite. Here’s our eMarketinGuide Google+ FanPage. Don’t forget to follow us if you like it…

Amazing Social Media Growth Statistics 2011

Ankush Kohli — Mon, 14 Nov 2011 07:52:05 +0000

During weekend, I read this article on jeffbullas and it was brilliant. It’ll tell you why & how social media is the future of Web. Here we go:

There are 2 billion of us who are connected to the internet and have been distracted by social multi-media networking sites that are generating astounding amounts of content with alluring high definition images and videos.

One cannot run away from their charm as they entice you to log in when you are out and about with either with your laptop, iPad or smart phone.

Have a look on stats below at the steep curve of the user growth rate in all age ranges and demographics, and the increasing popularity of social networking into every facet of work, play and life in general. One can’t disagree anymore that social media hasn’t changed forever how we interact and connect online.

One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets’ now 7 billion people by Facebook’s 750 million users)
People spend 700 billion minutes per month on Facebook
Each Facebook user spends on average 15 hours and 33 minutes a month on the site
More than 250 million people use Facebook through their cellphoness
More than 2.5 million websites have integrated with Facebook
30 billion pieces of content is shared on Facebook each month
300,000 users helped translate Facebook into 70 languages
People on Facebook install 20 million “Apps” every day
YouTube has 490 million unique users who visit every month (as of February 2011)
YouTube generates 92 billion page views per month, excluding those videos viewed on phones and embedded in websites
Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
Wikipedia hosts 17 million articles
Wikipedia authors total over 91,000 contributors
People upload 3,000 images to Flickr (the photo sharing social media site) every minute
Flickr hosts over 5 billion images
190 million average Tweets per day occur on Twitter (May 2011)
Twitter is handling 1.6 billion queries per day
Twitter is adding nearly 500,000 users a day
Google+ has more than 25 million users
Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

Source: The Growth of Social Media: An Infographic

How To Write A Good Blog

Ankush Kohli — Tue, 07 Jun 2011 12:39:08 +0000

If you are thinking about starting to blog, I’m sure you are wondering how to write a good blog. You don’t want to throw online just any old thing. Make a blog that you can be proud of. If your friends and family come to it, make sure they would impressed!

So, how do you write a good blog? Let’s talk about some of the key points.

Consistency

It is very important to post to your blog regularly and consistently. In other words, don’t post five times one week and then skip a few weeks before posting again. Your readers will not know when (or if) you’re going to post again, so they will probably just give up on it and go elsewhere. Don’t let that happen.

Try to post at least once a week, a few times is better. Put a form on your blog to allow people to sign up for email updates, so that they know when you write a new post.

Include Some of “You”

People find blogs interesting that show a little of who you are as a person. Yes, your blog may be all about business, but people want to get to know the person behind the business. Without getting too personal, share some details of your life (with discretion) with your readers. It will help build trust as they get to know you and find out they relate to you in some way.

Use Pictures

Pictures add so much to a blog! Try to include one image in every post you write. You can either take the pictures yourself or get them online. There are some free sites that will allow you to use their images with just a link back to the artist. Others charge a small fee to buy and use the image.

Make sure the images are relevant to the post. Don’t post pictures of your dog or kids when you are writing about internet marketing:-)

Where To Get All That Content

If a good blog means posting regularly, how do you come up with consistent quality content? You have some options.

Invite guest bloggers to write posts for your blog
Hire someone to write the blog for you (not really recommended as they will not have your voice so your readers won’t get to know YOU.)
PLR Content – buy some PLR and use it on your blog. You can edit PLR and add to it your own stories and examples. But it gives you a great starting point. Online, you can find great internet marketing PLR, as well as health, pet, and various other niche PLR.

If you follow these simple suggestions, you will be able to write a good blog!

Are you ready to get started blogging, or get your current blog going stronger? Grab some quality internet marketing PLR and keep your content fresh and updated.

Author: Laurie Neumann

Now Pay for Clicks on Directions on AdWords Location Extensions

Ankush Kohli — Wed, 01 Jun 2011 10:43:58 +0000

Last Friday, Google announced on their blog that they’re going to charge for Google Adwords local extensions clicks. If you’re thinking What is Adwords local extensions then here’s quick overview…

A way for your location extension-enabled ads to show directly on the map. Adwords team is integrating information from ads with location extensions into the Place Search map on Google.com. On the map, this location will be marked with a distinctive blue pin. See snapshot:

According to Google: Till now, we were enjoying this feature without paying anything but very soon, Google is going to charge approximately the same amount they’re charging on adwords ad if someone click on local extension. If you don’t want directions to come-up with adwords listing then you can do this by removing the location extensions associated with your campaign but Adwords team strongly believe that local extensions give “valuable information to local customers about your business”. So think again before ignoring this feature…

Further, these clicks will be count on desktop as-well-as mobile platforms. You can view the metrics in segment tab. Are you happy with announcement or have something to say, speak here or at webmasterworld post.

Google Analytics Upcoming Interface – Design Snapshots

Ankush Kohli — Fri, 18 Mar 2011 12:46:51 +0000

Google shared a new look version of Google Analytics in at the Google Analytics User Conference in San Francisco. This new research came from a small group of Analytics users who participate in the testing. Google said to users “If you’re part of this group you’ll see a link to the new version in your Analytics account.”

Google announced in their blog about this upcoming future. This new version will help users to build analytics easier and faster to get to the data they want and to boost the Google Analytics platform to bring major new functionality to them. Many of the changes in the new version are the result of user feedback. For example, now user can view multiple advanced segments without needing to also use All Visits. You’ll find some of the other most requested features like multiple dashboards in the new version as well. As user will start using the new Google Analytics, they should also check out the updated Google Analytics Help Center, which will show where to find your favorite reports in the new version. Google also said “We’ve also set up a new category in the Help Forum where you can ask questions and discuss the new version.” which will assist user to get routine of new version of Analytics.

Google Analytics blog paying attention exclusively on the new Analytics will be sharing many more details about what’s new along the way with a new series in the meantime, if you want to be considered for the test, visit the beta sign-up page. Using the new version won’t change how Google Analytics reports your website traffic, and you can continue to use the current version while testing the new Analytics.

Source – Google Analytics Blog

Update: Today, I got the Google Analytics beta invitation so I captured few snapshots. Here they’re:

Google’s Science Fair – Global Web Based Talent Hunt

Ankush Kohli — Tue, 11 Jan 2011 10:15:41 +0000

Mashable recently wrote in their blog about upcoming “Google’s Global web based Science Fair“. This fair will be live on January 11 at 9 a.m. EST and Google will host a live event on its brand new Science Fair YouTube Channel. Google is inviting students of ages from 13 to 18 from all over the world to compete. The prizes won’t just be the shiny blue ribbons, they’ll be handing out scholarships and work opportunities to the most impressive entrants.

You can submit their projects online and through the Science Fair’s website with full details so go and get the benefit of this opportunity.

Few Web Updates / Insights – Part 2

Ankush Kohli — Tue, 23 Nov 2010 14:04:00 +0000

Chrome Surpasses Firefox To Become Second Most Popular Web Browser.
“iPhone” topped Yahoo‘s U.S. top searches list for 2011, edging out Casey Anthony, Kim Kardashian and Katy Perry. Previously, it happened in 2002, when PlayStation 2 took the number one spot.
Google+ is rolling out a feature that allows its users to make free conference calls within Hangouts.
According to ComScore, YouTube passed 20 billion Video Views in October 2011.
77% of job seekers are using mobile to look for work in US.
Facebook launched a seamless messaging system. Mark Zuckerberg talked about conversation history and social inbox lists to aid filtering. This new system integrates other messaging systems, sms, facebook, chat in one. An iPhone App is available now.
In addition, you can now get an @facebook.com e-mail address if you want it. Mark Zuckerberg said: “This is not an e-mail killer,”. This will be rolled out over the next couple of months via invite system. For more detail: Facebook Blog.
Yahoo Contributor Network: Yahoo is inviting people to contribute to many of its most popular sites with the launch of the Yahoo! Contributor Network, a new platform for people to publish their creative content on Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated Content platform and will bring contributions from more than 400,000 writers, photographers, and videographers to the Internet’s largest media destinations, including Yahoo! News, Yahoo! Finance, Yahoo! Sports, and even the Yahoo! homepage, among many others.

“The launch of the Yahoo! Contributor Network is a great example of how Yahoo! is executing against its content strategy. In less than six months since the acquisition of Associated Content, we’ve completely retooled the platform in order to bring the people’s voice to Yahoo!,” said Carol Bartz, CEO, Yahoo!.
Ask.com is dismissing search engine and concentrating on question and answer service.
The Internet search engine that media mogul Barry Diller acquired for $1.85 billion to compete with Google Inc., is cutting 130 engineering jobs and conceding much of its search business to competitors. Ask.com, a unit of Diller™ IAC/InterActiveCorp, is dismissing engineers based in Edison, New Jersey, and in Hangzhou, China, and ceasing work on its algorithmic search technology, according to Ask.com President Doug Leeds.

The search unit will consolidate its engineering operations at its headquarters in Oakland, California, and focus its resources on developing its online question-and-answer service. Twenty of the engineers currently working in New Jersey will be asked to relocate to Oakland, the company said. BLeeds said that Google has become too powerful a competitor to justify Ask.com continued pursuit of those search users. More details: Bloomberg
Google entered into fashion based e-commerce Industry with the launch of www.boutiques.com.
Google wrote in their blog: “Today, we’re excited to share with you our first step towards realizing this goal. It’s called Boutiques.com: a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers. Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.” See here: Google Blog
Google Hotpot: Hotpot is an online, friends-based recommendation engine that takes scores you give places using Google Maps and uses that information to improve your own place search results and those of your friends.

Will post a detailed write-up on Google Hotpot as it’ll be an upcoming trend for search so be ready for it.

Google Updates Live Search Results, While You Type

Ankush Kohli — Mon, 23 Aug 2010 11:38:28 +0000

First SEO consultant “Rob Ousbey” and then “Alexia Tsotsis from TechCrunch” confirmed about “Live updates of Google search engine results pages while inputting characters. See the video here:

Google has confirmed to TechCrunch that the above video is in fact real.

Gabriel Stricker, a Google spokesperson said:

“At any given time we are running between 50-200 search experiments.”

Google uses the word “streaming” for this test, while others may call it instant search or incremental search.

If this would be the case then what about SEO’s? There will be so much trouble for SEO tactics. What do you say??? I would say, No Trouble. They’ll find a much better solution for this complex problem. Hahaha…

Update: Today Google on it’s Blog released this feature as Instant Search. Read Google Instant Search Faq’s and see the live Google Search Event.

Insights about Google Instant Search:

It save more than 3.5 billion seconds a day.
15 new technologies contribute to Google Instant functionality.
Google is rolling out this feature for US, UK, France, Germany, Italy, Spain and Russia.
You can use this feature on Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8 browsers.

Save Google Wave Project – 28000 Online Users are using Google Wave

Ankush Kohli — Wed, 11 Aug 2010 12:05:16 +0000

Google Wave was not a popular product by Google like company’s other products. When Google announced that it would be closing down Wave, there was no huge impression by online users but who knows that many people were using it. You know, 28,000 people are supporting the Save Google Wave website.

Google has already stated that they:

Don’t plan to continue developing Wave as a standalone product, but they will maintain the site at least through the end of the year and extend the technology for use in other Google projects.

Teachers, filmmakers, students and even a theoretical physicist are few among huge lists who wants Google to continue this project.

Do you think, Google should continue with this product in the future or not? Tell us your thought. One thought can make a difference…

Adwords Ad SiteLinks – Snapshots & Detailed Overview

Ankush Kohli — Tue, 27 Jul 2010 12:09:16 +0000

In November 2009, Google Adwords team introduced Adwords Ad SiteLinks. Recently, last month (in June) they put a post on their blog with a Ad Sitelink snapshot. They wrote:

Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns.

“Adwords Ad SiteLinks” is a hot topic since Adwords team post about this first time and till now as they’re testing this feature in every aspect.

I was browsing my other online marketing friends blogs & then I noticed few posts and snapshots about “Ad SiteLinks” so I thought to publish a post on it because it’ll be valuable to other online marketers as well.

Here’s the few “Ad SiteLinks” snapshots:

“Sinead” posted a complete guide on Ad SiteLinks at redflymarketing.com. she posted shanpshot with how to setup sitelinks for your campaign details etc. Nice posts by: redflymarketing.com and brandverity.com.

Google Me – Facebook Competitor Service

Ankush Kohli — Mon, 28 Jun 2010 03:38:11 +0000

Latest Update: Google’s latest project – Google ME, will be known as Google +1 (Google Plus One.) now. What the hack is this? “Google Plus One” will be a Social toolbar or may be the Chrome extension, which will be launch nearby March/April.

Digg founder Kevin Rose tweeted that Google is working on “Google Me,” a new upcoming social service from Google against Facebook. Don’t know whether its true or not but Kevin Rose tweeted on their status that this information/rumor is from “very credible source”.

Google Buzz, a recent social networking service that was not upto the mark but as they’re having huge-huge online users information database so they’re again trying their hands in social networking service.

Time will tell whether it’s rumor or not, hover for now, it’s a breaking news.

Update: TechCrunch just noticed an image which can be a confirmation of Google’s upcoming service i.e. Google Me. Click Here

Google Adsense Future

Ankush Kohli — Mon, 03 May 2010 05:49:49 +0000

Now-a-days, every online user knows about Google Adsense Program and wants to make full/part time earnings from it (such a popular product by Google). Today, I’ll discuss about Google Adsense future in my blog.

Recently, Google announced in their adsense blog of having more than “1 Million Adsense Publishers” (A huge list of publishers that Google have).

You also must hear about Adsense new ads layout though only some of you noticed it. Google is experimenting with it’s new adsense ads layout. Publishes, on whose networks, these new layout ads are running, earning a lot better because these ads more like website inside stuff instead of a ad of third party website.

I noticed a thread of WebMasterWorld about Adsense future. The next thing that arise in my mind what will be future of Google Adsense program in next 5 years? Will they capture the rest of publishers or it’ll be difficult to survive in the market?

More Than 100% New Visitors on a Website?

Ankush Kohli — Wed, 24 Mar 2010 12:17:35 +0000

I was also shocked to see this but Yeah this is true! This week, I notice that my blog is showing not only more than 100% in fact more than 500% “New Visits” traffic stats. First I thought a lot about it that how it’s possible. Is this a Google error or I’m not updated? But then I Google it and found techacid post also on the same topic, posted on 5th March’2009. Here are the snapshots of eMarketinGuide.com traffic stats:

Another Snapshot of 22nd March (Previous Day) Traffic Stats:

It’s not only the New Visits, it’s also showing the wrong numbers of total visitors as well, see the red marked portion in above pics. Now, few questions arises in my mind:

Is this happen in March month of every year as it happened in last year as well (approx. same time)?
OR is it a bug, available in Google Analytics forever?

I’ve posted about this issue on Google Analytics Help Forums as well and expecting a quick response from AnalyticsPro.Chris (Google Employee). Let’s see what Google is saying.

Am I the only one who is facing this issue now-a-days or there are more people. Let’s share…

Few Web Insights – eMarketinGuide.com

Ankush Kohli — Thu, 18 Mar 2010 10:30:09 +0000

Outlook Social Connect - Microsoft has struck deals with LinkedIn, Facebook, and MySpace that will bring your disparate networks of friends and colleagues to Outlook. It’ll give you power to bring status updates and user photos to your e-mail.
Search any specific folder in Gmail: As you search spam, you can also search any particular folder in your Gmail. For e.g. if you want to search only in drafts then use “in:Drafts (keyword)”. It’ll only give the search results from drafts folder.
Gmail adoption is growing faster internationally than in the U.S., Reinstein said on 14th March’10 in SXSW Interactive. He said, Gmail holds the top spot in email usage in India at the moment.
New Gmail Etacts plugin - This Etacts plug-in automatically adds detailed contact information to the sidebar of messages. You not only get links to any social networks that contact is a part of, and some of the information contained therein (such as their occupation and location), but you also get a detailed summary of your mailing history with them, complete with nice little graphs and charts as well. All this information is also available in compose mode as well, so you know exactly who you’re sending it to. Screen-shots & installation.
Linkedin Company Buzz Application: Under “More…” link, choose “Application Directory” & select “Company Buzz” tool that allow you to discover relevant trends and comments about your company from Twitter. The tool lets you customize/modify the topics to watch and displays charts to track activity.
Twitter introduced @anywhere, a tool to better connect third party sites to related Tweets. See here: http://twitter.com/anywhere
WordPress 2.9+ comes with recycle bin feature: Any post which gets deleted intentionally or accidentally by the users can be retrieved and restored from the trash area. The posts remain in the recycle bin for a default period of 30 days and get removed permanently there after. With WordPress 2.9 the users can also edit the wp-config.php file and have the option to control the trash bin.
Wikipedia.org is the No. 1 website in the race of organic traffic with 15,421,396 keywords however Google.com is receiving traffic only from 3,993,082. Source: semrush.
Track Facebook Fan Pages with Google Analytics. See here: webdigi
Useful Firefox Shortcuts, help you to increase productivity -
- Ctrl + 1 = select leftmost tab
- Ctrl + 2-8 = select open taba in their order from left to right
- Ctrl + 9 = Choose rightmost tab
- Ctrl + T = Opens new tab
- Ctrl + Tab = Select next tab in active window
- Ctrl + Shift + Tab = Select previous tab in active window
- Ctrl + Shift + T = Undo close tab
- Ctrl + F4/W = To close active window

Digital Marketing Tips, SEO Tricks - E-Marketing Guide Blog » Web News

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