So, what is it that would differentiate your website from the others? It takes only a few minutes (in most cases, a few seconds) for a visitor to pass by your site before he gets what he wants on the internet.
In a world, where billions of websites are available, yours is just one of them. Branding is the key here to hit the dart. In other words, to be noticed amongst the many is an art in itself.
Last month, I wrote an article on “Why branding is an essential aspect of marketing” and now, these few tips would help you make a start to be that one in a million websites:
Emphasize on what you do and not on who you are – Your website content should clearly project the commodity that you offer and not what you are all about. Use appropriate and minimal words to define your products/services. However, this does not mean that you should not give out information regarding your company. Ensure that you have a separate page depicting the corporate identity and stating what your organization stands for.
Attractive Website – A visually attractive website can count on more visitors than that of a less appealing one. Make appropriate use of colors that is in – sync with your theme. This could be done with the help of pictorial descriptions that make it easier for the visitor to understand. However, make sure that you balance all the aspects appropriately to give the perfect output.
Logo – A logo would give a picture to your entity. It would define your commodity giving a glimpse into what you stand for. Devising an effective tagline along with your logo is an added advantage. This combined entity would form a memory which the visitor could remember and relate to, even after he has closed your website.
Blogs & Videos – An internal blog giving updates about your organization as well as the industry would be an asset. There are definitely a certain set of people who constantly look for the latest. Keeping your website updated with all the latest blog posts would definitely act as advantage. This way, your website would be renowned as a leader in its domain.
Additionally, make your presence felt in the external domains as well. These include contributing blogs, articles and press releases in other websites meant for this specific purpose. Also, share these posts within your network in the industry. Your frequency in constantly sharing information would determine your popularity. So, “the more the better”!
Incorporating videos wherever necessary would also do the trick! Time constraints might lead the visitor skip your page but now you can stop him with that video which would hardly take a few minutes to get an overview of the entire commodity or the concept.
Research – Any new initiative on your site should always be accompanied by thorough research in your field. You definitely would not want to attempt something that has been tried and tested a several times. Conduct online and offline surveys amongst your target audience to know what they are looking for. Although it is time consuming but the results would set you apart from competitors. Also, you can take expert opinion in this regard, if the need arises.
Controversy Sells – Controversy definitely grabs eyeballs. The purpose of making your website known would be achieved instantly with more number of hits than ever. However, ensure that it is for the right reason.
Search Engine & Social Media Optimization – Effective optimization of your site could take you to places. If you are not proficient in SEO, hire a specialist. It would be worth it. It would also help to generate more leads, thus enhancing your business further.
Active participation in various forums and groups would enhance your views and opinions, enabling you to see the broader picture. You would definitely gain an insight into what other professionals in the industry are working on and what they feel about it.
All in all, online branding is cost effective compared to offline branding (I hope you’re agree with me). Also, the reach is much wider within a minimal amount of time. So next time, work on the above lines till I update you through my next post!