Status OK. The file request was successful. For example, a page or image was found and loaded properly in a browser.
Moved Permanently or permanently redirection. The file has been moved permanently to a new location. A preferred method of redirecting for pages or website.
Moved temporary or temporary redirection. Found. The file has been moved temporary to a new location. It is typically best to avoid using 302 redirects.
When a hyperlink is pointing to a location on the web that doesn’t exist, it is called a 404 error.
Internal Server Error. The server encountered an unexpected fault which prevented it from execute the request.
Google AdWords multiplies Quality Score (QS) and the maximum CPC (Max CPC) to reach an Ad Rank for each ad.
The process of buying traffic with pay-per-click programs, sending traffic to highly optimized Adsense pages and collecting the difference.
AdSense Link Clicking Bots
Automated programs that try to spoof random IP addresses to click through AdWords displayed on a site.
Google’s – Cost Per Click (CPC) based advertising system.
People who save money on purchases by switching your affiliate ID with their own.
An agent name is the name of the software accessing a web page.
Software that lets you automatically download content to your computer
Attention, Interest, Desire, Action: A term used to describe a formula to increase conversions.
A mathematical formula used to determine the value of a page when compared against others.
Second Tier search engine.
The text that appears when you put your mouse on top of an image or a picture.
Used to be the #1 search engine until Google came along.
Also known as Link Text, the clickable text of a hyperlink.
America On-Line – Great for novice users, uses Google as part of it’s search results.
Application Programming Interface.
Trying to be considered as one of the “Top Dogs” along with Yahoo and MSN, following Google.
Dual meanings: Microsoft Active Server Pages (filename.asp) or Application Service Provider (e.g. a provider of web based applications)
ATF (Above the Fold)
This is the part of the user’s screen that is always displayed.
An audio web log in MP3 format and available for download to an MP3 player or a computer.
A site that has many In-Bound links coming to it, and very little outbound links.
A text link to your website from another website.
A term that means a site has been removed from a search engine’s index.
The act of web visitors to ignoring advertisements on the site whether it is a graphic or text ad.
BAP (Blog and Ping)
A method (ab)used to get the search engines to quickly index your blog’s content.
Black Hat SEO
A term referring to the practice of “unethical” SEO. These techniques are used to gain an advantage over your competition.
This is traffic that is extremely low quality often by low relevance pages.
A “Web Log” that is updated frequently and is usually the opinion of one person. Also joking stands for Better Listing on Google.
A book that is serialized on a blog site. Chapters are published one by one as blog posts.
Short for robot. Often used to refer to a search engine spider.
Broadcast Markup Language
BML is an XML-based standard developed by Japanese ARIB association as a data broadcasting specification for digital television broadcasting. It was finalized in 1999, becoming ARIB STD B24 “Data Coding and Transmission Specification for Digital Broadcasting”.
Software application used to browse the internet – Mozilla Firefox and Internet Explorer are the 2 most popular browsers.
BTF (Below the Fold)
This is the part of the user’s screen that is hidden unless the user scrolls down on the page.
C Class IP
This is the third block of numbers found in an IP Address.
A copy of web pages stored within a search engine’s database.
Stands for : Completely Automated Public Turing test to tell Computers and Humans Apart
A blog that describes products for sale.
The minimum number of clicks it takes a visitor to get from one page to another.
The process of identifying and maximizing, multiple profit pathways, using PPC traffic and converting that traffic with Cost Per Action offers.
Peuple who click on ads, knowingly and proudly, stealing from advertisers, as they encourage others to join with them in this quest.
The process of using blatant phrases such as “Cool New Idea” and “Click here for Travel Tips” to get a site buried on sites such as digg and netscape.
The process of clicking through an online advertisement to the advertiser’s destination.
Derived from the amount of time a user spends on a Web site and the number of pages viewed, a clickprint is a unique online fingerprint that can help a vendor identify return visitors, curb fraud, and collect personal information for “customer service.” aka invasive marketing
A technique that shows keyword stuffed pages to a search engine, but a real page to a human user.
In search engine search results pages, clustering is limiting each represented website to one or two listings.
Transforms your site into a selling tool – your site logically leads visitors through the sales cycle and closes sale.
The number of visitors to a website that end up performing a specific action that leads to a conversion. This could be a product purchase, newsletter sign up or anything where information is submitted.
Converting Search Phrase
A phrase that converts traffic into money.
Information stored on a user’s computer by a website.
Cost per Thousand
The cost for each thousand impressions of your ad.
CPA – (Cost Per Action)
The price paid for each visitor’s actions from a paid search.
CPC (Cost Per Click)
The amount it will cost each time a user selects your phrase or keyword.
A bot from a search engine that reads the text found on a website in order to determine what the website is about.
Having multiple websites linking to each other.
CSS (Cascading Style Sheets)
Used to define the look and navigation of a website.
CTR (Click Through Rate)
The value associated to the amount of times a paid ad is viewed.
A person who finds, collects, and manages information available on the Internet.
This term is applied to a web page with no links to any other pages. Also known as an Orphan Page.
Dartboard Optimization Matrix
DOM methodology is the way of optimizing a website for search engines using white hat techniques. DOM involves mapping your website pages and keywords in concentric rings, similar to a dart board. The aim of the process is to come up with a plan for optimizing your website in such a way that the sales-related keywords for the site start ranking much in advance to the more competitive branding keywords.
A hyperlink pointing to a non-existent URL.
Once a month, Googlebot will crawl all of the links it has listed in it’s database on your site. This is known as the Deep Crawl.
A link on a website that is not reachable from the home page.
When a site gets removed from the search index of a search engine.
In a contract, these are the expected results of the services provided.
Purposely creating content to get traffic from digg.com
Usually human edited, a directory contains sites that are sorted by categories.
DMCA (Digital Millennium Copyright Act)
A declaration that protects digital works found online.
Also known as the Open Directory Project.
DNS (Domain Name System)
A protocol that lets computers recognize each other through an IP Address, whereas the human sees a website URL.
Fired for negative blogging about the company you work for.
A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.
A Firefox add-on through which you can download page with all or selected images/content. You can pause & restart downloading anytime.
A site that uses a database to store it’s content and is delivered based on the variable passed to the page.
EPC (Earnings Per Click)
How much profit is made from each click from a paid ad.
EPV (Earnings Per Visitor)
The cost it takes to make profit from a site’s total number of visitors.
A term associated with the constant updating of Google’s algorithm between the major updates.
A link that points to another website.
FAQ (Frequently Asked Question)
Commonly found on websites, FAQs answer questions that many users generally have about a product or service.
FFA (Free For All)
A site where anyone can list their link. Don’t waste any time submitting your site to these places.
Words such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes. Also known as Stop words.
A fake blog, a website pretending to be a blog but actually the creation of public relations firms, the mainstream media, or professional political operatives.
The construction of open-ended organization systems that allow multiple internet users to sort web sites and their elements.
Utilizes FreshBot to review already indexed pages and any pages where the content has been updated.
A sister to GoogleBot, this spider crawls highly ranked sites on a very frequent basis.
FTP (File Transfer Protocol)
Technology that allows file transfers from a local machine to a remote host.
A very tactful way to employ cloaking.
Google First Name Rank.
Currently, the world’s #1 search engine.
Google’s PPC program.
Google Analytics Visualize / Motion Chart
Visualization provides “a multi-dimensional, over-time analysis of the data in your report.” It provides a powerful way to visualize data in 5 dimensions: x-axis, y-axis, size of bubble, color of bubble, and time.
A technique where using the same text anchor links, many people link to a certain page, usually of irrelevant content.
The spider that performs a deep crawl of your site.
To nudge a competitor from the serps.
It provides architecture of Google web search that would improve its indexing speed, accuracy, and comprehensiveness. It wouldn’t change the face or design of the Google search engine.
Google Fast Flip
Fast Flip is a new reading experience from Google Labs that combines the best elements of print and online articles.
Google Internet Stats
A small landing page on the Google UK which shows a bunch of statistics throughout the web.
The fear of Google taking over everything.
Allows you to move a listing higher, lower or delete from SERP’s page but will available for login users only. You can accept/reject this feature anytime.
Help in keyword research by showing the predicted & related terms of typed keyword.
Research tool that will help in showing the related info with source in square form.
When your content is copied and inserted into someone else’s site without permission or credit.
Web application that combines elements of e-mail, chat, Wiki documents, blogs and photo-sharing sites to create a form of Internet communication called a “hosted conversation,” or a “wave.”
Google Website Optimizer
Allows you to do A/B split test on landing pages and track how well Google AdWords traffic converts.
This is the term that inspired the creators of Google to use this name – it means: 10100 = 1 followed by 100 zeros
Globally recognized avatar.
Text that can’t be seen normally in a browser.
A single access request made to the server.
The creation of false stories to drive traffic to a site.
.htaccess is an Apache file that allows server configuration instructions.
HyperText Markup Language – the basics for all web coding.
HTTP (Hypertext Transfer Protocol)
It is a generic, stateless, protocol which can be used for many tasks.
HTTPS (HyperText Transfer Protocol Secure)
It is a generic, stateless, protocol which can be used for many tasks, but has security features enabled to protect sensitive data.
A site that has many outbound links, and few sites linking back.
IBL (In-Bound Link)
A link residing on another site that points to your site.
ICRA (Internet Content Rating Association)
The Internet Content Rating Association (ICRA) is an international, non-profit organization of internet leaders working to make the internet safer for children, while respecting the rights of content providers.
A term used to describe the database that holds all the web pages crawled by the search engine for each website.
An even more advanced form of cloaking.
The gathering, organizing, and presenting information to serve a purpose.
A query about a topic where the user expects to be provided with information on the topic.
Allow advertisers to show ads based on a user’s previous interactions with them.
A link that points to another page within the same site. Most commonly used for navigation.
An interconnected system of networks that connects computers around the world via the TCP/IP protocol.
Internet Traffic Optimizer (ITO)
A broader term for a person who optimizes not only for search engines but to get traffic from other sources such as blogs, RSS feeds and articles.
Web Pages that are not reachable by search engines.
IP (Internet Protocol)
This protocol allows for machines to communicate to each other via the Internet.
A method of reporting an IP address other than your own when connecting to the internet.
A scripting language that provides browser functionality.
A ratio of the number of occurrences of a keyword or “keyword phrase” to the total number of words on a page.
Keyword Effectiveness Index (KEI)
The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords should be the most effective for your campaign.
A group of words that form a search query.
Using a keyword or “keyword phrase” excessively in a web page, perhaps in the text content or meta tags.
The term used when weblogs are used in knowledge management use cases.
KW (Key Words)
Used to define the terms a user might enter into a search engine to find information on their query.
Usually used in conjunction with a PPC campaign, they are call-to-action pages that prompt the user to engage the site.
Also known as a hyperlink, it is the “clickable” area of text or image that allows for navigation on the Internet. Also the name of the main character og the Legend of Zelda video games.
Link Bait (Linkbaiting)
The process of getting users to link to your site.
A site that features links in no particular order which are totally unrelated to each other.
A website who is willing to put a link to your site from their website. Quite often link partners engage in reciprocal linking.
How many sites link to your website.
The clickable part of a hyperlink. Also known as Anchor Text or Anchor Link.
People who are the target of linkbait – bloggers, forum users, social taggers, etc.
The results that a search engine returns for a particular search term.
Commonly thought of as a way of merging two different items, or scraping more than one source.
Meta Description Tag
Hold the description of the content found on the page.
Meta Keywords Tag
Holds the keywords that are found on the page.
Meta Search Engine
A search engine that relies on the meta data found in meta tags to determine relevancy.
Meta Tag Masking
An old trick that uses CGI codes to hide the Meta tags from browsers while allowing search engines to actually see the Meta tags.
Header tags that provide information about the content of a site.
META Tags or what are officially referred to as Metadata Elements, are found within the section of your web pages.
The use of copyrighted names and slogans in META tags.
MFA (Made For AdSense)
A term that describes websites that are created entirely for the purpose of Google Adsense to make money.
Made For Digg – Similar to MFA (Made for AdSense) sites, these sites try to get traffic from digg by having entire sites full of funny images or postings.
A mirror site is a site that exacltly duplicates another site.
TV shows shot exclusively for mobile phones.
Short for “My Mobile Blog”, a service from Blogger that when you send an email to email@example.com from your cellphone, it automatically creates a new blog.
The study of how people adapt and use wireless technologies.
Most Wanted Response (MWR)
This is what you want your customer to do on your site.
Short for Mobile Browser.
MSN (MicroSoft Network) / Bing
Microsoft’s search engine.
Internet advertising initiative
Creating a program aimed at a small and specific niche or group of people.
A listing that appears below the sponsored ads, also known as Organic Listings.
A query that normally has only one satisfactory result.
NDA (Non-Disclosure Agreement)
Usually required as part of a contract to protect the company engaging in services.
The act of posting to old threads to bring them back up. Also known as “bumping”.
A specialized segment of a market that is usually geared towards one specific purpose.
Another way of saying Spam site.
An attribute used in a hyperlink to instruct search engines not to follow the link. (And pass PageRank)
Factors that alter search engine positions that occur externally from other website’s. By having many links from other sites pointing to yours is an example of Off-Page Factors.
Factors that determine search engine positions that occur internally within a page of a website. This can include site copy, page titles, and navigational structure of the site.
OOP (Over Optimization Penalty)
A theory that applies if one targets only 1 keyword or phrase, and the search engines view the linking efforts to be spam.
OpenRank (Open Source PageRank)
A suggestion to make a web-wide ranking system as opposed to Google’s Pagerank.
When a user willing joins a subscription to a newsletter or some other service.
The natural results returned by a search engine.
A page that has a link to it, but has no links to any other sites.
A link from your site to any other site.
Anytime a user looks at any page on a website through their browser.
A cost-per-click advertising program that serves your site’s ad on a page that contains related content.
When a page has no outbound links, it causes pagerank drain because it cannot pass any value to another web page.
A submission service where you pay a fee to a search engine and the search engine guarantees that your website will be included in its index. Paid inclusion programs will also ensure that your website is indexed very fast and crawled on regular basis. It can also be used as a term to include fee based directory submission.
Strategy, Planning and Placement of targeted keywords in the paid search results.
PFI (Pay For Inclusion)
A system in which a site pays to get a guaranteed listing.
PFP (Pay For Performance)
A system in which payment for services is only made when a conversion takes place.
A Podcast is just an audio file that is syndicated via an RSS feed, that is downloaded and listened to with a computer or a portable device such as an iPod.
The process of subscribing to podcasts.
PPC (Pay Per Click)
A technique where placements are determined by how much id bid on a particular keyword or phrase. Can become very expensive.
PR (Google PageRank)
Google’s unique system of how it tries to predict the value of a pages.
A person who makes a living by blogging.
Query Deserves Freshness Algorithm
QDF solution revolves around determining whether a topic is “hot”. If hot and users are interested to know the current/latest status about the topic then it’ll add fresh content instead of old content as a headline/news/blogpost.
An inquiry that is entered into a search engine in order to get results.
Rank – Ranking
The actual position of a website on a search engine results page for a certain search term or phrase.
When two sites link to each other.
Either server side or scripting language that tells the search engine to go to another URL automatically.
Sending multiple requests to a website spoofing the header to make it look like real traffic is being sent to another site.
A referrer is the URL of the page that the visitor came from when he entered a website.
Relevance Rank (RR)
A system in which the search engine tries to determine the theme of a site that a link is coming from
Term used to describe how close the content of a page is in relation to the keyword phrase used to search.
When a user conducts a search, the page that is displayed, is called the results page. Sometimes it may be called SERPs, which stands for “search engine results page.”
RFP (Request for Proposal)
Used to send out to multiple companies in order to get a list of services to be delivered and at what cost.
Rich Internet Applications (RIA)
Applications such as Ajax and Flash that provide a better user experience by delivering content in an on-demand web environment.
Often used to refer to a search engine spider.
ROC (Return on Customer)
The value each customer brings.
ROI (Return on Investment)
The cost it takes to in order to see success on your marketing investment.
RSS Feed (Rich Site Summary or Rich Site Syndication)
RSS feeds designed on XML language to publish information.
When the contracted amount of work to be completed changes because of client changes or technology advances.
SE (Search Engine)
A web based information retrieval program. Every search engine has its own algorithm which defines how the results are displayed.
The words or phrases used by people when performing searches in search engines. Also called keywords, query terms or query.
Search Engine Marketing (SEM)
The practice of getting a website found on the internet
Search Engine Optimization (SEO)
The act of altering code to a website to have optimum relevance to a search engine spider.
Search Friendly Optimization (SFO)
As the term implies, this is the process of making a website search engine friendly.
The text entered into the search box on a search engine.
Microsoft new way to buy traffic. It’ll give people points for using the search engine that can later be redeemed for prizes.
A perfect tool for competition analysis.
a. Making small changes on the website and bring top ranking results because of changes like title/meta changes.
b. Achieve top ranking just after launching the site & then suddenly dropping the rankings.
SERP (Search Engine Results Page)
The results that are displayed after making a query into a search box.
Search Friendly Optimization.
Sitemap (Site Map)
A page that lists all of the critical navigation points of a website.
The name of Yahoo’s Search Engine Spider.
Phishing via text message. Smishers bombard cell phones with SMS versions of standard phishing solicitations, directing victims to Web sites that install spyware on their computers.
The text displayed from a search query.
Social Media Poisoning
A technique where unscrupulous marketers will try to sabotage a competitor’s web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity, and maybe even trigger some sort of rankings and/or reputational search penalty against their competitor.
Unwanted email or irrelevant content delivered. (or as some say, Site Placed Above Mine)
A term used in conjunction with sites that use email sign-ups for spamming purposes – the latimes.com is an example.
The act of delivering unwanted messages to the masses.
The method or result of concealing or disguising search engine spam to make it appear to be legitimate.
The software that crawls your site to try and determine the content it finds.
A technique that makes a search engine spider find your site.
A page displayed for viewing before reaching the main page.
The main part of a word to which affixes are added.
How influential your site is in keeping a visitor on your page.
A stop word is a “common word” which is ignored in a query because the word makes no contribution to the relevancy of the query. Stop words are very common words such as ‘a, the, and & that’ and are filtered out of your search query. Search engines do this in order to try to serve the best results for a user query.
A thought out approach to getting websites to link to your site.
The process of submitting URL(s) to search engines or directories.
A methodic way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face.
The proper use of language when coding a website.
Tag soup is HTML code written without regard for the rules of HTML structure and semantics.
The Deep Web
The content in databases that rarely shows up in Web searches. It is estimated that there are 500 billion Web pages that could potentially be hidden.
What the site’s main topic is about.
Doorways that send visitors to affiliate programs, earning a commission for doing so, while providing little or no value-added content or service to the user.
It should be used to describe the web page using targeted keywords using no more that 60 characters, including spaces.
TLD (Top Level Domain)
Most commonly thought of as a “.com”, also includes “.org” and “.edu”
TOM (Tactical Online Marketing)
The process of informing the customer of your services from various sources.
TOS (Terms of Service)
Usually found in a contract, also known as the contracts “deliverables”.
Usually used in PPC campaigns, it is a URL that has special code added to it so that results can be monitored.
The number of visitors a website receives over a given period. Usually reported on a monthly basis.
A query where the user expects to conduct a transaction.
A form of paid inclusion which uses bulk a XML feed to directly send website content to search engines for indexing. The feed can be optimized so that your website can take advantage better rankings and therefore more traffic
A method of using a combination of limited human site review in conjunction with a search engines algorithm.
A free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.
When a user visits a website, his/her IP address is logged so if he/she returns later on that day, the visit won’t be counted as a unique visit but as a page impression.
Launched on May 16, 2007, this is Google’s attempt to deliver the best result from the web. This can include video, images, news, podcasts or any other form of digital content. Also known as Blended Search.
Microsoft launches an experiment that allows people to move results around, as well as share them with friends and add comments to listings.
URL (Uniform Resource Locator)
Commonly referred to as the domain name, this is how humans navigate through the Internet, whereas computers use IP addresses.
A User agent name is the name of the software accessing a web page. (Another term for Agent Name)
USP (Unique Selling Proposition)
Sometimes mistakenly defined as Unique Selling Point. The Unique Selling Proposition concept was first developed by Rosser Reeves of the Ted Bates Agency. Basically, it’s what sets you apart from your competition.
Visitor Enhanced Optimization
How many pages of your site are indexed by the search engines collectively.
A video and/or audio broadcast transmitted via the Internet, To make such a broadcast.
Slang term for a person who spends most of their time on the internet, most of their friends are netpals, and they are uncomfortable if they can’t get online.
White Hat SEO
A term that refers to ethical practice of SEO methodologies that adhere to search engine Terms of Service.
A White Paper is your statement about how a problem should be solved.
Registration data such as the company name, address and telephone number when registering a domain name.
A list of people on MySpace that you add yourself to and keep reposting the list so that you can get a lot of people requesting to be your friends.
Users who enjoy the process of building and defending wikipedia.
What was I looking for?
Wonder Wheel (Google search options)
Flash-based interactive mini app which starts with your keyword in the center and related terms around it. Clicking on a related term creates a new, connected circle with more related terms. At the same time, whenever you click on a term, to right side, the SERP’s changes to reflect your current topic of focus.
Another keyword research tool for PPC, SEO both.
WWW (World Wide Web)
Another term to describe the Internet.
XML (Extensible Markup Language (filename.xml))
A scripting language that allows the programmer to define the properties of the document.
The #2 Search Engine in the world.
A set of open-source tools that allow users, publishers to enhance search results associated with specific web sites.
Zeitgeist (Google Zeitgesit)
A service provided that shows snippets of the emerging and declining trends of what people are searching for through the Google search engine.