Upcoming Digital Advertising Trends in 2011 3

Upcoming Digital Advertising Trends

As at the end of every year, we and everyone predict about upcoming trends in the next year so we (Online Marketers) do the same thing.

In the latest Mashable post, I’ve seen the “Predictions for Digital Advertising in 2011“. I’m somewhat agree to the upcoming predictions, i.e.:

  • Local Search Marketing (Specially the Google, Yahoo & Bing Places)
  • Facebook & Twitter
  • Celebrities Presence on the Social Web
  • Mobile Application
  • & Facebook Like Button.

But what about the videos? We all know the power of videos and they’re the great source of converting these ads into leads Continue Reading

Few Web Updates / Insights – Part 2 22

Web Updates

  1. Chrome Surpasses Firefox To Become Second Most Popular Web Browser.
  2. “iPhone” topped Yahoo‘s U.S. top searches list for 2011, edging out Casey Anthony, Kim Kardashian and Katy Perry. Previously, it happened in 2002, when PlayStation 2 took the number one spot.
  3. Google+ is rolling out a feature that allows its users to make free conference calls within Hangouts.
  4. According to ComScore, YouTube passed 20 billion Video Views in October 2011.
  5. 77% of job seekers are using mobile to look for work in US.
  6. Facebook launched a seamless messaging system. Mark Zuckerberg talked about conversation history and social inbox lists
Continue Reading

Why Local Search Marketing is Getting More Importance 15

From last few months, I was experimenting on local search marketing and finally after a lot of research and education, I believe the power of it and I’m sure you’ll also believe it. Here, I’m sharing my experience with you.

What is Local Search Marketing – Local search is one of the most potential and least understood digital marketing strategy, even though it’s one of the most cost effective and upcoming digital marketing trend.

Local Search Marketing Snapshot

The above search result page is showing total 12 results on Google’s 1st page:

  • First 7 results are the local search results
  • Rest 5 are
Continue Reading

I’m Google Analytics Individual Certified Professional (GAIQ) 21

Yesterday, I’ve cleared the Google Analytics Individual Certification exam and got 85% score. Here’s my certificate:

Ankush Kohli Google Analytics Certificate

It was a lovely experience. Questions were a bit confusing rather than tough but I enjoyed a lot!

You will find lot of exam tips and tricks on Google, however as eMarketinGuide.com provides you all practical tips so here are the collection of Google Analytics Certification exam tips and tricks:

Few Notes:

  • Google Analytics IQ test was launched in March 2009
  • Total 70 Questions
  • Total Time = 90 Minutes. On avearge basis, 1 min and 17 seconds for each question
  • Maximum time to finish
Continue Reading

Google Updates Live Search Results, While You Type 4

First SEO consultant “Rob Ousbey” and then “Alexia Tsotsis from TechCrunch” confirmed about “Live updates of Google search engine results pages while inputting characters. See the video here:

Google has confirmed to TechCrunch that the above video is in fact real.

Gabriel Stricker, a Google spokesperson said:

“At any given time we are running between 50-200 search experiments.”

Google uses the word “streaming” for this test, while others may call it instant search or incremental search.

If this would be the case then what about SEO’s? There will be so much trouble for SEO tactics. Continue Reading

Save Google Wave Project – 28000 Online Users are using Google Wave 24

Save Google Wave Project

Google Wave was not a popular product by Google like company’s other products. When Google announced that it would be closing down Wave, there was no huge impression by online users but who knows that many people were using it. You know, 28,000 people are supporting the Save Google Wave website.

Google has already stated that they:

Don’t plan to continue developing Wave as a standalone product, but they will maintain the site at least through the end of the year and extend the technology for use in other Google projects.

Teachers, filmmakers, students and even a theoretical physicist Continue Reading

Adwords Ad SiteLinks – Snapshots & Detailed Overview 3

In November 2009, there Google Adwords team introduced Adwords Ad SiteLinks. Recently, viagra last month (in June) they put a post on their blog with a Ad Sitelink snapshot. They wrote:

Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns.

Adwords Ad SiteLinks” is a hot topic since Adwords team post about this first time and till now as they’re testing this feature in every aspect.

I was browsing my other online marketing friends blogs & Continue Reading

Google Me – Facebook Competitor Service 4

Google

Latest Update: Google’s latest project – Google ME, will be known as Google +1 (Google Plus One.) now. What the hack is this? “Google Plus One” will be a Social toolbar or may be the Chrome extension, which will be launch nearby March/April.

Digg founder Kevin Rose tweeted that Google is working on “Google Me,” a new upcoming social service from Google against Facebook. Don’t know whether its true or not but Kevin Rose tweeted on their status that this information/rumor is from “very credible source”.

Google Buzz, a recent social networking service that was Continue Reading