Comments on: How to Plan Social Media Marketing Strategy https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/ Thu, 22 Sep 2011 16:32:16 +0000 hourly 1 By: Islam Mohd https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-11261 Thu, 22 Sep 2011 16:32:16 +0000 http://emarketinguide.com/?p=174#comment-11261 Nice information. The most interesting part of any campaign is the measurement. I am sure it is going to help many readers involve in social media marketing. I wish you all the best.

]]> By: Ron Hudson https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-938 Fri, 17 Dec 2010 01:27:03 +0000 http://emarketinguide.com/?p=174#comment-938 This is great post. I especially enjoyed reading your thoughts about KPI. I recently had a discussion with a client seeking help with social media and his main concern was measuring success. I quickly pointed him to his Google Analytics Referrer Site and Search Engine percentages and the sources for both. All my social media media traffic shows up under Referrer Sites and my SEO work is revealed in the Search Engine percentage.

]]> By: Ankush Kohli https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-75 Wed, 09 Jun 2010 13:14:16 +0000 http://emarketinguide.com/?p=174#comment-75 Thanks Farshid, Sridevi, Ryan and Varun for your valuable comments.

]]> By: Ankush Kohli https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-76 Wed, 09 Jun 2010 13:07:09 +0000 http://emarketinguide.com/?p=174#comment-76 I completely agree with Tim. You need regular fresh useful content in social media campaign.

]]> By: Ankush Kohli https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-77 Wed, 09 Jun 2010 13:05:23 +0000 http://emarketinguide.com/?p=174#comment-77 All the best for your social media marketing campaign “bloomtools”.

]]> By: bloomtools https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-71 Sat, 05 Jun 2010 13:55:06 +0000 http://emarketinguide.com/?p=174#comment-71 Great article. I have recently started social media campaign for my site. So this post will help to make strong strategy for that.

]]> By: Varun Rajasekaran https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-49 Sat, 27 Mar 2010 11:50:52 +0000 http://emarketinguide.com/?p=174#comment-49 good article….simple, short and sweet….btw I have written a blog on the problems people faced by a local public transport in Pune and possible solutions that would help these bodies to come out this mess they have created ….please read my blog and give your feedback… the link is http://hubpages.com/hub/Wake-up-PMPML

]]> By: Farshid Ketabchi https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-41 Wed, 03 Mar 2010 16:56:01 +0000 http://emarketinguide.com/?p=174#comment-41 good prescriptive guidelines. i've also written about use of social media for business in a couple of recent posts in my blog at http://tektrends.wordpress.com. i've argued that social media is generally a channel for marketing and tends to be tactical. as such you need to strategize and plan prior to engaging in social media programs. i think it is pretty much is in line with your post; e.g. start with the goals, create strategy, etc.

]]> By: Tim Read: Ripplenet web design https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-39 Thu, 25 Feb 2010 15:28:38 +0000 http://emarketinguide.com/?p=174#comment-39 yes, I agree with aaronsavage – sales (or conversions) are the bottom line, but of course to get the conversions you need really good content. And that's the difficulty. You either need to be in the know with new stuff, or you have to have a long-term plan to produce informative/educational content.

]]> By: Free SEO Tools https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-296 Thu, 25 Feb 2010 08:54:00 +0000 http://emarketinguide.com/?p=174#comment-296 Hello,

I read your post. It is very interesting. And I am sure its very Beneficial for me.
Keep Going

]]> By: sridevi https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-34 Fri, 29 Jan 2010 12:07:13 +0000 http://emarketinguide.com/?p=174#comment-34 Very nice post.Really very informative one.

]]> By: Ryan Malone https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-32 Sun, 24 Jan 2010 08:15:06 +0000 http://emarketinguide.com/?p=174#comment-32 One thing that I do see neglected alot in Social Media Marketing is the ability of a marketer to adapt to a specific persona. Just the same as we would do in face to face sales as well. Certain markets respond better to certain personas, which is a large part of how I market through social media as well. Jsut something to add. 🙂

]]> By: Ankush Kohli https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-31 Thu, 21 Jan 2010 16:31:14 +0000 http://emarketinguide.com/?p=174#comment-31 Hi Aaron,

First of all, thanks for your comment. I understand it's your personal thought and I respect it.

But the fact is I was writing only about “Social Media” not about the “Digital Marketing”. The pleasant thing is you're agree fundamentally with me & my definitions.

Ankush

]]> By: aaronsavage https://emarketinguide.com/how-to-plan-social-media-marketing-startegy/#comment-28 Wed, 20 Jan 2010 22:23:49 +0000 http://emarketinguide.com/?p=174#comment-28 Whilst the general prescriptions you make on this article are right, I do take some issues with your definitions of success. Social Media is part of the overall Digital Marketing Strategy which is part of the overall Marketing Strategy, and so the goals should be inherited from that and expressed in a similar language. We wrote a blog post about this entitled Digital marketing strategy and digital marketing tactics, and another which looked more specifically at why it is a good thing to have an End to End Digital Marketing Strategy.

An awful lot of Social Media campaigns do a very good job of generating interest but fail to do anything with it which is a crime and potentially suicidal when you have bills to pay. This is an uncertain marketplace still and so prescribing success in terms of market size or brand awareness isn't enough. At the end of the day all marketing is sales and if it doesn't lead to sales it isn't effective marketing.

It's about having an overall Digital Marketing Strategy. Use social media and other traffic drivers to entice people to your site and then let your site offer information to tempt people to register with you Don’t seek to ram sales down their throats, concentrate on building a relationship which also builds your email marketing list. You can then notify interested parties of your products so that you can convert them to customers. If people have signed up to your list, they want your emails and it isn't SPAM so this can be one of your most powerful marketing tools.

In marketing, a little learning can be a dangerous thing but testing to learn from results is a great technique.

I don’t mean to pick holes because fundamentally what you say is correct I just have issues with viewing social media in isolation instead of part of the whole and I hope the information is useful to you and your readers.

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