{"id":1079,"date":"2018-04-09T18:52:31","date_gmt":"2018-04-09T13:22:31","guid":{"rendered":"http:\/\/emarketinguide.com\/?page_id=1079"},"modified":"2018-04-30T17:36:15","modified_gmt":"2018-04-30T12:06:15","slug":"sem-ppc-adwords-pay-per-click-glossary","status":"publish","type":"page","link":"https:\/\/emarketinguide.com\/sem-ppc-adwords-pay-per-click-glossary\/","title":{"rendered":"Pay Per Click (PPC\/SEM) Terms – Glossary"},"content":{"rendered":"

PPC –<\/strong> PPC\u00a0is the abbreviated form of Pay Per Click. PPC is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. It’s referred as a primary module with two sub-modules: CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively.<\/p>\n

Define Adwords – <\/strong>Adwords is referred as Google advertising product, which is useful to make appear your ads on Google and its partner websites including Google Search. This Google\u2019s product offer PPC (Pay Per Click<\/strong>) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click<\/strong>) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression<\/strong>) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition, it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.<\/p>\n

Ad group – <\/strong>It’s a collection of relevant keywords and ads under one name. Maximum 20,000 keywords can be added into an Ad Group.<\/p>\n

Ad Position –<\/strong> Ad position is the order in which an ad is displayed on a webpage. For example, ad position “1” means the ad is displayed first on the webpage.<\/p>\n

Ad Rank –<\/strong> It’s a value used to determine the Ad Proposition.<\/p>\n

Call-To-Action (CTA) –<\/strong> This is a marketing term used for the action you want the website visitor to take.<\/p>\n

Click-Through-Rate (CTR) – <\/strong>It’s a metric showing how often a visitor clicks your ad after seeing it. It can be defined as the number of clicks per thousand impressions. CTR contributes to Ad Rank.<\/p>\n

Campaign –<\/strong> It’s a series of relevant ad groups.<\/p>\n

Conversion – <\/strong>Conversion is the action the user wants when s\/he clicks on an ad. It occurs when a visitor takes action. Example, the user makes purchases, signs ups, submits inquiry forms, views a page, or downloads, depending on the program’s goals.<\/p>\n

Conversion Rate – <\/strong>It’s the measurement of the success of a paid campaign. It’s measured by the number of potential visitors performing any of the desired actions such as buying a product, filling a form, etc.
\nexample, if there are 100 visitors to a particular webpage via a PPC ad, and 3 of those 100 visitors buy the product the website sells, then the conversion rate for that particular ad is 3%. The larger the conversion rate, the more successful the website is.<\/p>\n

Cost Per Action <\/strong>or Cost Per Acquisition (CPA) –<\/strong> It’s the amount you pay for every lead, sign-up, or purchases.<\/p>\n

Cost Per Click (CPC) –<\/strong> It implies the amount you pay for every single click on your ads.<\/p>\n

Cost Per Impressions (CPM) –<\/strong> It’s the amount paid for every thousand views of the PPC ad.<\/p>\n

Demographics of Users – <\/strong>Users demographics are an important factor while targeting a market. Demographics include age, gender, income, occupation, marital status, literacy & lifestyle of the ad recipients. Consider following demographics while creating an ad:<\/p>\n