{"id":22,"date":"2009-12-01T13:58:35","date_gmt":"2009-12-01T08:58:35","guid":{"rendered":"http:\/\/emarketinguide.com\/?page_id=22"},"modified":"2009-12-11T17:06:35","modified_gmt":"2009-12-11T12:06:35","slug":"glossary","status":"publish","type":"page","link":"https:\/\/emarketinguide.com\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"

200<\/strong><\/span>
\nStatus OK. The file request was successful. For example, a page or image was found and loaded properly in a browser.<\/p>\n

301<\/strong><\/span>
\nMoved Permanently or permanently redirection. The file has been moved permanently to a new location. A preferred method of redirecting for pages or website.<\/p>\n

302<\/strong><\/span>
\nMoved temporary or temporary redirection. Found.\u00a0 The file has been moved temporary to a new location. It is typically best to avoid using 302 redirects.<\/p>\n

404<\/strong><\/span>
\nWhen a hyperlink is pointing to a location on the web that doesn’t exist, it is called a 404 error.<\/p>\n

500<\/strong><\/span>
\nInternal Server Error. The server encountered an unexpected fault which prevented it from execute the request.<\/p>\n

Ad Rank<\/strong><\/span>
\nGoogle AdWords multiplies Quality Score (QS) and the maximum CPC (Max CPC) to reach an Ad Rank for each ad.<\/p>\n

AdSense Arbitrage<\/strong><\/span>
\nThe process of buying traffic with pay-per-click programs, sending traffic to highly optimized Adsense pages and collecting the difference.<\/p>\n

AdSense Link Clicking Bots<\/strong><\/span>
\nAutomated programs that try to spoof random IP addresses to click through AdWords displayed on a site.<\/p>\n

Adwords<\/strong><\/span>
\nGoogle\u2019s – Cost Per Click (CPC) based advertising system.<\/p>\n

Affiliate Sniper<\/strong><\/span>
\nPeople who save money on purchases by switching your affiliate ID with their own.<\/p>\n

Agent Name<\/strong><\/span>
\nAn agent name is the name of the software accessing a web page.<\/p>\n

Aggregator<\/strong><\/span>
\nSoftware that lets you automatically download content to your computer<\/p>\n

AIDA<\/strong><\/span>
\nAttention, Interest, Desire, Action: A term used to describe a formula to increase conversions.<\/p>\n

Algorithm<\/strong><\/span>
\nA mathematical formula used to determine the value of a page when compared against others.<\/p>\n

AlltheWeb<\/strong><\/span>
\nSecond Tier search engine.<\/p>\n

ALT Text<\/strong><\/span>
\nThe text that appears when you put your mouse on top of an image or a picture.<\/p>\n

AltaVista<\/strong><\/span>
\nUsed to be the #1 search engine until Google came along.<\/p>\n

Anchor Text<\/strong><\/span>
\nAlso known as Link Text, the clickable text of a hyperlink.<\/p>\n

AOL<\/strong><\/span>
\nAmerica On-Line – Great for novice users, uses Google as part of it’s search results.<\/p>\n

API<\/strong><\/span>
\nApplication Programming Interface.<\/p>\n

Ask<\/strong><\/span>
\nTrying to be considered as one of the “Top Dogs” along with Yahoo and MSN, following Google.<\/p>\n

ASP<\/strong><\/span>
\nDual meanings: Microsoft Active Server Pages (filename.asp) or Application Service Provider (e.g. a provider of web based applications)<\/p>\n

ATF (Above the Fold)<\/strong><\/span>
\nThis is the part of the user’s screen that is always displayed.<\/p>\n

Audioblog<\/strong><\/span>
\nAn audio web log in MP3 format and available for download to an MP3 player or a computer.<\/p>\n

Authority Site<\/strong><\/span>
\nA site that has many In-Bound links coming to it, and very little outbound links.<\/p>\n

Back link<\/strong><\/span>
\nA text link to your website from another website.<\/p>\n

Banned<\/strong><\/span>
\nA term that means a site has been removed from a search engine’s index.<\/p>\n

Banner Blindness<\/strong><\/span>
\nThe act of web visitors to ignoring advertisements on the site whether it is a graphic or text ad.<\/p>\n

BAP (Blog and Ping)<\/strong><\/span>
\nA method (ab)used to get the search engines to quickly index your blog’s content.<\/p>\n

Black Hat SEO<\/strong><\/span>
\nA term referring to the practice of \u201cunethical\u201d SEO. These techniques are used to gain an advantage over your competition.<\/p>\n

Blind Traffic<\/strong><\/span>
\nThis is traffic that is extremely low quality often by low relevance pages.<\/p>\n

Blog<\/strong><\/span>
\nA “Web Log” that is updated frequently and is usually the opinion of one person. Also joking stands for Better Listing on Google.<\/p>\n

Blook<\/strong><\/span>
\nA book that is serialized on a blog site. Chapters are published one by one as blog posts.<\/p>\n

Bot<\/strong><\/span>
\nShort for robot. Often used to refer to a search engine spider.<\/p>\n

Broadcast Markup Language<\/strong><\/span>
\nBML is an XML-based standard developed by Japanese ARIB association as a data broadcasting specification for digital television broadcasting. It was finalized in 1999, becoming ARIB STD B24 “Data Coding and Transmission Specification for Digital Broadcasting”.<\/p>\n

Browser<\/strong><\/span>
\nSoftware application used to browse the internet – Mozilla Firefox and Internet Explorer are the 2 most popular browsers.<\/p>\n

BTF (Below the Fold)<\/strong><\/span>
\nThis is the part of the user’s screen that is hidden unless the user scrolls down on the page.<\/p>\n

C Class IP<\/strong><\/span>
\nThis is the third block of numbers found in an IP Address.<\/p>\n

Cache<\/strong><\/span>
\nA copy of web pages stored within a search engine’s database.<\/p>\n

CAPTCHA <\/strong><\/span>
\nStands for : Completely Automated Public Turing test to tell Computers and Humans Apart<\/p>\n

Catablog<\/strong><\/span>
\nA blog that describes products for sale.<\/p>\n

Click Distance<\/strong><\/span>
\nThe minimum number of clicks it takes a visitor to get from one page to another.<\/p>\n

Click Flipping<\/strong><\/span>
\nThe process of identifying and maximizing, multiple profit pathways, using PPC traffic and converting that traffic with Cost Per Action offers.<\/p>\n

Click Pirates<\/strong><\/span>
\nPeuple who click on ads, knowingly and proudly, stealing from advertisers, as they encourage others to join with them in this quest.<\/p>\n

Click Poison<\/strong><\/span>
\nThe process of using blatant phrases such as “Cool New Idea” and “Click here for Travel Tips” to get a site buried on sites such as digg and netscape.<\/p>\n

Click Through<\/strong><\/span>
\nThe process of clicking through an online advertisement to the advertiser’s destination.<\/p>\n

Clickprint<\/strong><\/span>
\nDerived from the amount of time a user spends on a Web site and the number of pages viewed, a clickprint is a unique online fingerprint that can help a vendor identify return visitors, curb fraud, and collect personal information for “customer service.” aka invasive marketing<\/p>\n

Cloaking<\/strong><\/span>
\nA technique that shows keyword stuffed pages to a search engine, but a real page to a human user.<\/p>\n

Clustering<\/strong><\/span>
\nIn search engine search results pages, clustering is limiting each represented website to one or two listings.<\/p>\n

Conversion Optimization<\/strong><\/span>
\nTransforms your site into a selling tool – your site logically leads visitors through the sales cycle and closes sale.<\/p>\n

Conversion Rate<\/strong><\/span>
\nThe number of visitors to a website that end up performing a specific action that leads to a conversion. This could be a product purchase, newsletter sign up or anything where information is submitted.<\/p>\n

Converting Search Phrase<\/strong><\/span>
\nA phrase that converts traffic into money.<\/p>\n

Cookie<\/strong><\/span>
\nInformation stored on a user’s computer by a website.<\/p>\n

Cost per Thousand<\/strong><\/span>
\nThe cost for each thousand impressions of your ad.<\/p>\n

CPA – (Cost Per Action)<\/strong><\/span>
\nThe price paid for each visitor’s actions from a paid search.<\/p>\n

CPC (Cost Per Click)<\/strong><\/span>
\nThe amount it will cost each time a user selects your phrase or keyword.<\/p>\n

Crawler<\/strong><\/span>
\nA bot from a search engine that reads the text found on a website in order to determine what the website is about.<\/p>\n

Cross Linking<\/strong><\/span>
\nHaving multiple websites linking to each other.<\/p>\n

CSS (Cascading Style Sheets)<\/strong><\/span>
\nUsed to define the look and navigation of a website.<\/p>\n

CTR (Click Through Rate)<\/strong><\/span>
\nThe value associated to the amount of times a paid ad is viewed.<\/p>\n

Cybrarian<\/strong><\/span>
\nA person who finds, collects, and manages information available on the Internet.<\/p>\n

Dangling Link<\/strong><\/span>
\nThis term is applied to a web page with no links to any other pages. Also known as an Orphan Page.<\/p>\n

Dartboard Optimization Matrix<\/strong><\/span>
\nDOM methodology is the way of optimizing a website for search engines using white hat techniques. DOM involves mapping your website pages and keywords in concentric rings, similar to a dart board. The aim of the process is to come up with a plan for optimizing your website in such a way that the sales-related keywords for the site start ranking much in advance to the more competitive branding keywords.<\/p>\n

Dead Link<\/strong><\/span>
\nA hyperlink pointing to a non-existent URL.<\/p>\n

Deep Crawl<\/strong><\/span>
\nOnce a month, Googlebot will crawl all of the links it has listed in it’s database on your site. This is known as the Deep Crawl.<\/p>\n

Deep Link<\/strong><\/span>
\nA link on a website that is not reachable from the home page.<\/p>\n

Delisting<\/strong><\/span>
\nWhen a site gets removed from the search index of a search engine.<\/p>\n

Deliverable<\/strong><\/span>
\nIn a contract, these are the expected results of the services provided.<\/p>\n

Diggbait<\/strong><\/span>
\nPurposely creating content to get traffic from digg.com<\/p>\n

Directory<\/strong><\/span>
\nUsually human edited, a directory contains sites that are sorted by categories.<\/p>\n

DMCA (Digital Millennium Copyright Act)<\/strong><\/span>
\nA declaration that protects digital works found online.<\/p>\n

DMOZ<\/strong><\/span>
\nAlso known as the Open Directory Project.<\/p>\n

DNS (Domain Name System)<\/strong><\/span>
\nA protocol that lets computers recognize each other through an IP Address, whereas the human sees a website URL.<\/p>\n

Dooced<\/strong><\/span>
\nFired for negative blogging about the company you work for.<\/p>\n

Doorway Page<\/strong><\/span>
\nA web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.<\/p>\n

DownThemAll<\/strong><\/span>
\nA Firefox add-on through which you can download page with all or selected images\/content. You can pause & restart downloading anytime.<\/p>\n

Dynamic Site<\/strong><\/span>
\nA site that uses a database to store it’s content and is delivered based on the variable passed to the page.<\/p>\n

EPC (Earnings Per Click)<\/strong><\/span>
\nHow much profit is made from each click from a paid ad.<\/p>\n

EPV (Earnings Per Visitor)<\/strong><\/span>
\nThe cost it takes to make profit from a site’s total number of visitors.<\/p>\n

Everflux<\/strong><\/span>
\nA term associated with the constant updating of Google’s algorithm between the major updates.<\/p>\n

External Link<\/strong><\/span>
\nA link that points to another website.<\/p>\n

FAQ (Frequently Asked Question)<\/strong><\/span>
\nCommonly found on websites, FAQs answer questions that many users generally have about a product or service.<\/p>\n

FFA (Free For All)<\/strong><\/span>
\nA site where anyone can list their link. Don’t waste any time submitting your site to these places.<\/p>\n

Filter Words<\/strong><\/span>
\nWords such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes. Also known as Stop words.<\/p>\n

Flog<\/strong><\/span>
\nA fake blog, a website pretending to be a blog but actually the creation of public relations firms, the mainstream media, or professional political operatives.<\/p>\n

Folksonomy<\/strong><\/span>
\nThe construction of open-ended organization systems that allow multiple internet users to sort web sites and their elements.<\/p>\n

Fresh Crawl<\/strong><\/span>
\nUtilizes FreshBot to review already indexed pages and any pages where the content has been updated.<\/p>\n

FreshBot<\/strong><\/span>
\nA sister to GoogleBot, this spider crawls highly ranked sites on a very frequent basis.<\/p>\n

FTP (File Transfer Protocol)<\/strong><\/span>
\nTechnology that allows file transfers from a local machine to a remote host.<\/p>\n

Geo Targeting<\/strong><\/span>
\nA very tactful way to employ cloaking.<\/p>\n

GFNR<\/strong><\/span>
\nGoogle First Name Rank.<\/p>\n

Google<\/strong><\/span><\/a>
\nCurrently, the world’s #1 search engine.<\/p>\n

Google AdWords<\/strong><\/span>
\nGoogle’s PPC program.<\/p>\n

Google Analytics Visualize \/ Motion Chart<\/strong><\/span>
\nVisualization provides \u201ca multi-dimensional, over-time analysis of the data in your report.\u201d It provides a powerful way to visualize data in 5 dimensions: x-axis, y-axis, size of bubble, color of bubble, and time.<\/p>\n

Google Bombing<\/strong><\/span>
\nA technique where using the same text anchor links, many people link to a certain page, usually of irrelevant content.<\/p>\n

GoogleBot<\/strong><\/span>
\nThe spider that performs a deep crawl of your site.<\/p>\n

Googlebowling<\/strong><\/span>
\nTo nudge a competitor from the serps.<\/p>\n

Google Caffeine<\/strong><\/span>
\nIt provides architecture of Google web search that would improve its indexing speed, accuracy, and comprehensiveness. It wouldn\u2019t change the face or design of the Google search engine.<\/p>\n

Google Fast Flip<\/strong><\/span>
\nFast Flip is a new reading experience from Google Labs that combines the best elements of print and online articles.<\/p>\n

Google Internet Stats<\/strong><\/span>
\nA small landing page on the Google UK which shows a bunch of statistics throughout the web.
\n
\nGooglephobia<\/strong><\/span>
\nThe fear of Google taking over everything.<\/p>\n

Google Searchwiki<\/strong><\/span>
\nAllows you to move a listing higher, lower or delete from SERP\u2019s page but will available for login users only. You can accept\/reject this feature anytime.<\/p>\n

Google Sets<\/strong><\/span>
\nHelp in keyword research by showing the predicted & related terms of typed keyword.<\/p>\n

Google Squared<\/strong><\/span>
\nResearch tool that will help in showing the related info with source in square form.<\/p>\n

Googlewashing<\/strong><\/span>
\nWhen your content is copied and inserted into someone else’s site without permission or credit.<\/p>\n

Google Wave<\/strong><\/span><\/a>
\nWeb application that combines elements of e-mail, chat, Wiki documents, blogs and photo-sharing sites to create a form of Internet communication called a “hosted conversation,” or a “wave.”<\/p>\n

Google Website Optimizer<\/strong><\/span>
\nAllows you to do A\/B split test on landing pages and track how well Google AdWords traffic converts.<\/p>\n

GOOGOL<\/strong><\/span>
\nThis is the term that inspired the creators of Google to use this name – it means: 10100 = 1 followed by 100 zeros<\/p>\n

Gravatar<\/strong><\/span>
\nGlobally recognized avatar.<\/p>\n

Hidden Text<\/strong><\/span>
\nText that can’t be seen normally in a browser.<\/p>\n

Hit<\/strong><\/span>
\nA single access request made to the server.<\/p>\n

Hoax Marketing<\/strong><\/span>
\nThe creation of false stories to drive traffic to a site.<\/p>\n

Htaccess<\/strong><\/span>
\n.htaccess is an Apache file that allows server configuration instructions.<\/p>\n

HTML<\/strong><\/span>
\nHyperText Markup Language – the basics for all web coding.<\/p>\n

HTTP (Hypertext Transfer Protocol)<\/strong><\/span>
\nIt is a generic, stateless, protocol which can be used for many tasks.<\/p>\n

HTTPS (HyperText Transfer Protocol Secure)<\/strong><\/span>
\nIt is a generic, stateless, protocol which can be used for many tasks, but has security features enabled to protect sensitive data.<\/p>\n

Hub<\/strong><\/span>
\nA site that has many outbound links, and few sites linking back.<\/p>\n

IBL (In-Bound Link)<\/strong><\/span>
\nA link residing on another site that points to your site.<\/p>\n

ICRA (Internet Content Rating Association)<\/strong><\/span>
\nThe Internet Content Rating Association (ICRA) is an international, non-profit organization of internet leaders working to make the internet safer for children, while respecting the rights of content providers.<\/p>\n

Index<\/strong><\/span>
\nA term used to describe the database that holds all the web pages crawled by the search engine for each website.<\/p>\n

Indexing Assistance<\/strong><\/span>
\nAn even more advanced form of cloaking.<\/p>\n

Information Architecture<\/strong><\/span>
\nThe gathering, organizing, and presenting information to serve a purpose.<\/p>\n

Informational Query<\/strong><\/span>
\nA query about a topic where the user expects to be provided with information on the topic.<\/p>\n

Interest-based advertising<\/strong><\/span>
\nAllow advertisers to show ads based on a user’s previous interactions with them.<\/p>\n

Internal Link<\/strong><\/span>
\nA link that points to another page within the same site. Most commonly used for navigation.<\/p>\n

Internet<\/strong><\/span>
\nAn interconnected system of networks that connects computers around the world via the TCP\/IP protocol.<\/p>\n

Internet Traffic Optimizer (ITO)<\/strong><\/span>
\nA broader term for a person who optimizes not only for search engines but to get traffic from other sources such as blogs, RSS feeds and articles.<\/p>\n

Invisible Web<\/strong><\/span>
\nWeb Pages that are not reachable by search engines.<\/p>\n

IP (Internet Protocol)<\/strong><\/span>
\nThis protocol allows for machines to communicate to each other via the Internet.<\/p>\n

IP Spoofing<\/strong><\/span>
\nA method of reporting an IP address other than your own when connecting to the internet.<\/p>\n

JS (JavaScript)<\/span><\/strong>
\nA scripting language that provides browser functionality.<\/p>\n

Keyword Density<\/strong><\/span>
\nA ratio of the number of occurrences of a keyword or “keyword phrase” to the total number of words on a page.<\/p>\n

Keyword Effectiveness Index (KEI)<\/strong><\/span>
\nThe KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords should be the most effective for your campaign.<\/p>\n

Keyword Phrase<\/span><\/strong>
\nA group of words that form a search query.<\/p>\n

Keyword Stuffing<\/span><\/strong>
\nUsing a keyword or “keyword phrase” excessively in a web page, perhaps in the text content or meta tags.<\/p>\n

Klog<\/span><\/strong>
\nThe term used when weblogs are used in knowledge management use cases.<\/p>\n

KW (Key Words)<\/span><\/strong>
\nUsed to define the terms a user might enter into a search engine to find information on their query.<\/p>\n

Landing Page<\/span><\/strong>
\nUsually used in conjunction with a PPC campaign, they are call-to-action pages that prompt the user to engage the site.<\/p>\n

Link<\/strong><\/span>
\nAlso known as a hyperlink, it is the “clickable” area of text or image that allows for navigation on the Internet. Also the name of the main character og the Legend of Zelda video games.<\/p>\n

Link Bait (Linkbaiting)<\/span><\/strong>
\nThe process of getting users to link to your site.<\/p>\n

Link Farm<\/span><\/strong>
\nA site that features links in no particular order which are totally unrelated to each other.<\/p>\n

Link Partner<\/span><\/strong>
\nA website who is willing to put a link to your site from their website. Quite often link partners engage in reciprocal linking.<\/p>\n

Link Popularity<\/span><\/strong>
\nHow many sites link to your website.<\/p>\n

Link Text<\/span><\/strong>
\nThe clickable part of a hyperlink. Also known as Anchor Text or Anchor Link.<\/p>\n

Linkerati<\/span><\/strong>
\nPeople who are the target of linkbait – bloggers, forum users, social taggers, etc.<\/p>\n

Listings<\/strong><\/span>
\nThe results that a search engine returns for a particular search term.<\/p>\n

Mashups<\/strong><\/span>
\nCommonly thought of as a way of merging two different items, or scraping more than one source.<\/p>\n

Meta Description Tag<\/strong><\/span>
\nHold the description of the content found on the page.<\/p>\n

Meta Keywords Tag<\/strong><\/span>
\nHolds the keywords that are found on the page.<\/p>\n

Meta Search Engine<\/strong><\/span>
\nA search engine that relies on the meta data found in meta tags to determine relevancy.<\/p>\n

Meta Tag Masking<\/strong><\/span>
\nAn old trick that uses CGI codes to hide the Meta tags from browsers while allowing search engines to actually see the Meta tags.<\/p>\n

Meta Tags<\/strong><\/span>
\nHeader tags that provide information about the content of a site.<\/p>\n

Metadata<\/strong><\/span>
\nMETA Tags or what are officially referred to as Metadata Elements, are found within the section of your web pages.<\/p>\n

Metajacking<\/strong><\/span>
\nThe use of copyrighted names and slogans in META tags.<\/p>\n

MFA (Made For AdSense)<\/strong><\/span>
\nA term that describes websites that are created entirely for the purpose of Google Adsense to make money.<\/p>\n

MFD<\/strong><\/span>
\nMade For Digg – Similar to MFA (Made for AdSense) sites, these sites try to get traffic from digg by having entire sites full of funny images or postings.<\/p>\n

Mirror Sites<\/strong><\/span>
\nA mirror site is a site that exacltly duplicates another site.<\/p>\n

Mobisode<\/strong><\/span>
\nTV shows shot exclusively for mobile phones.<\/p>\n

MoBlog<\/strong><\/span>
\nShort for “My Mobile Blog”, a service from Blogger that when you send an email to go@blogger.com from your cellphone, it automatically creates a new blog.<\/p>\n

Mociology<\/strong><\/span>
\nThe study of how people adapt and use wireless technologies.<\/p>\n

Most Wanted Response (MWR)<\/strong><\/span>
\nThis is what you want your customer to do on your site.<\/p>\n

Mowser<\/strong><\/span>
\nShort for Mobile Browser.<\/p>\n

MSN (MicroSoft Network) \/ Bing<\/strong><\/span>
\nMicrosoft’s search engine.<\/p>\n

NAI<\/strong><\/span>
\nInternet advertising initiative<\/p>\n

Narrowcasting<\/strong><\/span>
\nCreating a program aimed at a small and specific niche or group of people.<\/p>\n

Natural Listing<\/strong><\/span>
\nA listing that appears below the sponsored ads, also known as Organic Listings.<\/p>\n

Navigational Query<\/strong><\/span>
\nA query that normally has only one satisfactory result.<\/p>\n

NDA (Non-Disclosure Agreement)<\/strong><\/span>
\nUsually required as part of a contract to protect the company engaging in services.<\/p>\n

Necroing<\/strong><\/span>
\nThe act of posting to old threads to bring them back up. Also known as “bumping”.<\/p>\n

Niche<\/strong><\/span>
\nA specialized segment of a market that is usually geared towards one specific purpose.<\/p>\n

Niche Aggregators<\/strong><\/span>
\nAnother way of saying Spam site.<\/p>\n

NoFollow<\/strong><\/span>
\nAn attribute used in a hyperlink to instruct search engines not to follow the link. (And pass PageRank)<\/p>\n

Off-Page Factors<\/strong><\/span>
\nFactors that alter search engine positions that occur externally from other website’s. By having many links from other sites pointing to yours is an example of Off-Page Factors.<\/p>\n

On-Page Factors<\/strong><\/span>
\nFactors that determine search engine positions that occur internally within a page of a website. This can include site copy, page titles, and navigational structure of the site.<\/p>\n

OOP (Over Optimization Penalty)<\/strong><\/span>
\nA theory that applies if one targets only 1 keyword or phrase, and the search engines view the linking efforts to be spam.<\/p>\n

OpenRank (Open Source PageRank)<\/strong><\/span>
\nA suggestion to make a web-wide ranking system as opposed to Google’s Pagerank.<\/p>\n

Opt-In<\/strong><\/span>
\nWhen a user willing joins a subscription to a newsletter or some other service.<\/p>\n

Organic Listing<\/strong><\/span>
\nThe natural results returned by a search engine.<\/p>\n

Orphan Page<\/strong><\/span>
\nA page that has a link to it, but has no links to any other sites.<\/p>\n

Outbound Link<\/strong><\/span>
\nA link from your site to any other site.<\/p>\n

Page View<\/strong><\/span>
\nAnytime a user looks at any page on a website through their browser.<\/p>\n

PageMatch<\/strong><\/span>
\nA cost-per-click advertising program that serves your site’s ad on a page that contains related content.<\/p>\n

PageRank Drain<\/strong><\/span>
\nWhen a page has no outbound links, it causes pagerank drain because it cannot pass any value to another web page.<\/p>\n

Paid Inclusion<\/strong><\/span>
\nA submission service where you pay a fee to a search engine and the search engine guarantees that your website will be included in its index. Paid inclusion programs will also ensure that your website is indexed very fast and crawled on regular basis. It can also be used as a term to include fee based directory submission.<\/p>\n

Pay-Per-Click Management<\/strong><\/span>
\nStrategy, Planning and Placement of targeted keywords in the paid search results.<\/p>\n

PFI (Pay For Inclusion)<\/strong><\/span>
\nA system in which a site pays to get a guaranteed listing.<\/p>\n

PFP (Pay For Performance)<\/strong><\/span>
\nA system in which payment for services is only made when a conversion takes place.<\/p>\n

Podcasting<\/strong><\/span>
\nA Podcast is just an audio file that is syndicated via an RSS feed, that is downloaded and listened to with a computer or a portable device such as an iPod.<\/p>\n

Podcatching<\/strong><\/span>
\nThe process of subscribing to podcasts.<\/p>\n

PPC (Pay Per Click)<\/strong><\/span>
\nA technique where placements are determined by how much id bid on a particular keyword or phrase. Can become very expensive.<\/p>\n

PR (Google PageRank)<\/strong><\/span>
\nGoogle’s unique system of how it tries to predict the value of a pages.<\/p>\n

Pro Blogging<\/strong><\/span>
\nA person who makes a living by blogging.<\/p>\n

Query Deserves Freshness Algorithm<\/strong><\/span>
\nQDF solution revolves around determining whether a topic is \u201chot\u201d. If hot and users are interested to know the current\/latest status about the topic then it\u2019ll add fresh content instead of old content as a headline\/news\/blogpost.<\/p>\n

Query<\/strong><\/span>
\nAn inquiry that is entered into a search engine in order to get results.<\/p>\n

Rank – Ranking<\/strong><\/span>
\nThe actual position of a website on a search engine results page for a certain search term or phrase.<\/p>\n

Reciprocal Link<\/strong><\/span>
\nWhen two sites link to each other.<\/p>\n

Redirects<\/strong><\/span>
\nEither server side or scripting language that tells the search engine to go to another URL automatically.<\/p>\n

Referral Spam<\/strong><\/span>
\nSending multiple requests to a website spoofing the header to make it look like real traffic is being sent to another site.<\/p>\n

Referrer<\/strong><\/span>
\nA referrer is the URL of the page that the visitor came from when he entered a website.<\/p>\n

Relevance Rank (RR)<\/strong><\/span>
\nA system in which the search engine tries to determine the theme of a site that a link is coming from<\/p>\n

Relevancy<\/strong><\/span>
\nTerm used to describe how close the content of a page is in relation to the keyword phrase used to search.<\/p>\n

Results Page<\/strong><\/span>
\nWhen a user conducts a search, the page that is displayed, is called the results page. Sometimes it may be called SERPs, which stands for “search engine results page.”<\/p>\n

RFP (Request for Proposal)<\/strong><\/span>
\nUsed to send out to multiple companies in order to get a list of services to be delivered and at what cost.<\/p>\n

Rich Internet Applications (RIA)<\/strong><\/span>
\nApplications such as Ajax and Flash that provide a better user experience by delivering content in an on-demand web environment.<\/p>\n

Robot<\/strong><\/span>
\nOften used to refer to a search engine spider.<\/p>\n

ROC (Return on Customer)<\/strong><\/span>
\nThe value each customer brings.<\/p>\n

ROI (Return on Investment)<\/strong><\/span>
\nThe cost it takes to in order to see success on your marketing investment.<\/p>\n

RSS Feed (Rich Site Summary or Rich Site Syndication)<\/strong><\/span><\/a>
\nRSS feeds designed on XML language to publish information.<\/p>\n

Scope Creep<\/strong><\/span>
\nWhen the contracted amount of work to be completed changes because of client changes or technology advances.<\/p>\n

SE (Search Engine)<\/strong><\/span>
\nA web based information retrieval program. Every search engine has its own algorithm which defines how the results are displayed.<\/p>\n

Search Terms<\/strong><\/span>
\nThe words or phrases used by people when performing searches in search engines. Also called keywords, query terms or query.<\/p>\n

Search Engine Marketing (SEM)<\/strong><\/span>
\nThe practice of getting a website found on the internet<\/p>\n

Search Engine Optimization (SEO)<\/strong><\/span>
\nThe act of altering code to a website to have optimum relevance to a search engine spider.<\/p>\n

Search Friendly Optimization (SFO)<\/strong><\/span>
\nAs the term implies, this is the process of making a website search engine friendly.<\/p>\n

Search Query<\/strong><\/span>
\nThe text entered into the search box on a search engine.<\/p>\n

SearchPerks<\/strong><\/span>
\nMicrosoft new way to buy traffic. It\u2019ll give people points for using the search engine that can later be redeemed for prizes.<\/p>\n

SEOdigger<\/strong><\/span>
\nA perfect tool for competition analysis.<\/p>\n

SEO Honeymoon<\/strong><\/span>
\na.\u00a0\u00a0 \u00a0Making small changes on the website and bring top ranking results because of changes like title\/meta changes.
\nb.\u00a0\u00a0 \u00a0Achieve top ranking just after launching the site & then suddenly dropping the rankings.<\/p>\n

SERP (Search Engine Results Page)<\/strong><\/span>
\nThe results that are displayed after making a query into a search box.<\/p>\n

SFO<\/strong>
\nSearch Friendly Optimization.<\/p>\n

Sitemap (Site Map)<\/strong><\/span><\/a>
\nA page that lists all of the critical navigation points of a website.<\/p>\n

Slurp<\/strong><\/span>
\nThe name of Yahoo’s Search Engine Spider.<\/p>\n

Smishing<\/strong><\/span>
\nPhishing via text message. Smishers bombard cell phones with SMS versions of standard phishing solicitations, directing victims to Web sites that install spyware on their computers.<\/p>\n

Snippet<\/strong><\/span>
\nThe text displayed from a search query.<\/p>\n

Social Media Poisoning<\/strong><\/span>
\nA technique where unscrupulous marketers will try to sabotage a competitor’s web site by engaging in social media communications and link seeding\/spamming tactics that they hope will spark a rash of bad publicity, and maybe even trigger some sort of rankings and\/or reputational search penalty against their competitor.<\/p>\n

SPAM<\/strong><\/span>
\nUnwanted email or irrelevant content delivered. (or as some say, Site Placed Above Mine)<\/p>\n

Spam Cannon<\/strong><\/span>
\nA term used in conjunction with sites that use email sign-ups for spamming purposes – the latimes.com is an example.<\/p>\n

Spamming<\/strong><\/span>
\nThe act of delivering unwanted messages to the masses.<\/p>\n

Spamouflage<\/strong><\/span>
\nThe method or result of concealing or disguising search engine spam to make it appear to be legitimate.<\/p>\n

Spider<\/strong><\/span>
\nThe software that crawls your site to try and determine the content it finds.<\/p>\n

Spiderbaiting<\/strong><\/span>
\nA technique that makes a search engine spider find your site.<\/p>\n

Splash Page<\/strong><\/span>
\nA page displayed for viewing before reaching the main page.<\/p>\n

Stemming<\/strong><\/span>
\nThe main part of a word to which affixes are added.<\/p>\n

Stickiness<\/strong><\/span>
\nHow influential your site is in keeping a visitor on your page.<\/p>\n

Stop Word<\/strong><\/span>
\nA stop word is a “common word” which is ignored in a query because the word makes no contribution to the relevancy of the query. Stop words are very common words such as \u2018a, the, and & that\u2019 and are filtered out of your search query. Search engines do this in order to try to serve the best results for a user query.<\/p>\n

Strategic Linking<\/strong><\/span>
\nA thought out approach to getting websites to link to your site.<\/p>\n

Submission<\/strong><\/span>
\nThe process of submitting URL(s) to search engines or directories.<\/p>\n

SWOT<\/strong><\/span>
\nA methodic way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face.<\/p>\n

Syntax<\/strong><\/span>
\nThe proper use of language when coding a website.<\/p>\n

Tag Soup<\/strong><\/span>
\nTag soup is HTML code written without regard for the rules of HTML structure and semantics.<\/p>\n

The Deep Web<\/strong><\/span>
\nThe content in databases that rarely shows up in Web searches. It is estimated that there are 500 billion Web pages that could potentially be hidden.<\/p>\n

Theme<\/strong><\/span>
\nWhat the site’s main topic is about.<\/p>\n

Thin Affiliates<\/strong><\/span>
\nDoorways that send visitors to affiliate programs, earning a commission for doing so, while providing little or no value-added content or service to the user.<\/p>\n

Title Tag<\/strong><\/span>
\nIt should be used to describe the web page using targeted keywords using no more that 60 characters, including spaces.<\/p>\n

TLD (Top Level Domain)<\/strong><\/span>
\nMost commonly thought of as a “.com”, also includes “.org” and “.edu”<\/p>\n

TOM (Tactical Online Marketing)<\/strong><\/span>
\nThe process of informing the customer of your services from various sources.<\/p>\n

TOS (Terms of Service)<\/strong><\/span>
\nUsually found in a contract, also known as the contracts “deliverables”.<\/p>\n

Tracking URL<\/strong><\/span>
\nUsually used in PPC campaigns, it is a URL that has special code added to it so that results can be monitored.<\/p>\n

Traffic<\/strong><\/span>
\nThe number of visitors a website receives over a given period. Usually reported on a monthly basis.<\/p>\n

Transactional Query<\/strong><\/span>
\nA query where the user expects to conduct a transaction.<\/p>\n

Trusted Feed<\/strong><\/span>
\nA form of paid inclusion which uses bulk a XML feed to directly send website content to search engines for indexing. The feed can be optimized so that your website can take advantage better rankings and therefore more traffic<\/p>\n

TrustRank<\/strong><\/span>
\nA method of using a combination of limited human site review in conjunction with a search engines algorithm.<\/p>\n

Twitter<\/strong><\/span><\/a>
\nA free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.<\/p>\n

Unique Visitor<\/strong><\/span>
\nWhen a user visits a website, his\/her IP address is logged so if he\/she returns later on that day, the visit won\u2019t be counted as a unique visit but as a page impression.<\/p>\n

Universal Search<\/strong><\/span>
\nLaunched on May 16, 2007, this is Google’s attempt to deliver the best result from the web. This can include video, images, news, podcasts or any other form of digital content. Also known as Blended Search.<\/p>\n

U Rank<\/strong><\/span>
\nMicrosoft launches an experiment that allows people to move results around, as well as share them with friends and add comments to listings.<\/p>\n

URL (Uniform Resource Locator)<\/strong><\/span>
\nCommonly referred to as the domain name, this is how humans navigate through the Internet, whereas computers use IP addresses.<\/p>\n

User Agent<\/strong><\/span>
\nA User agent name is the name of the software accessing a web page. (Another term for Agent Name)<\/p>\n

USP (Unique Selling Proposition)<\/strong><\/span>
\nSometimes mistakenly defined as Unique Selling Point. The Unique Selling Proposition concept was first developed by Rosser Reeves of the Ted Bates Agency. Basically, it’s what sets you apart from your competition.<\/p>\n

VEO<\/strong><\/span>
\nVisitor Enhanced Optimization<\/p>\n

Web Saturation<\/strong><\/span>
\nHow many pages of your site are indexed by the search engines collectively.<\/p>\n

Webcast<\/strong><\/span>
\nA video and\/or audio broadcast transmitted via the Internet, To make such a broadcast.<\/p>\n

Webneck<\/strong><\/span>
\nSlang term for a person who spends most of their time on the internet, most of their friends are netpals, and they are uncomfortable if they can’t get online.<\/p>\n

White Hat SEO<\/strong><\/span>
\nA term that refers to ethical practice of SEO methodologies that adhere to search engine Terms of Service.<\/p>\n

White Paper<\/strong><\/span>
\nA White Paper is your statement about how a problem should be solved.<\/p>\n

Whois Data<\/strong><\/span>
\nRegistration data such as the company name, address and telephone number when registering a domain name.<\/p>\n

Whore Trains<\/strong><\/span>
\nA list of people on MySpace that you add yourself to and keep reposting the list so that you can get a lot of people requesting to be your friends.<\/p>\n

WikiSoldiers<\/strong><\/span>
\nUsers who enjoy the process of building and defending wikipedia.<\/p>\n

Wilf<\/strong><\/span>
\nWhat was I looking for?<\/p>\n

Wonder Wheel (Google search options)<\/strong><\/span>
\nFlash-based interactive mini app which starts with your keyword in the center and related terms around it. Clicking on a related term creates a new, connected circle with more related terms. At the same time, whenever you click on a term, to right side, the SERP\u2019s changes to reflect your current topic of focus.<\/p>\n

Wordstream<\/strong><\/span>
\nAnother keyword research tool for PPC, SEO both.<\/p>\n

WWW (World Wide Web)<\/strong><\/span><\/a>
\nAnother term to describe the Internet.<\/p>\n

XML (Extensible Markup Language (filename.xml))<\/strong><\/span>
\nA scripting language that allows the programmer to define the properties of the document.<\/p>\n

Yahoo!<\/strong><\/span>
\nThe #2 Search Engine in the world.<\/p>\n

Yahoo SearchMonkey<\/strong><\/span>
\nA set of open-source tools that allow users, publishers to enhance search results associated with specific web sites.<\/p>\n

Zeitgeist (Google Zeitgesit)<\/strong><\/span>
\nA service provided that shows snippets of the emerging and declining trends of what people are searching for through the Google search engine.<\/p>\n","protected":false},"excerpt":{"rendered":"

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