{"id":22,"date":"2009-12-01T13:58:35","date_gmt":"2009-12-01T08:58:35","guid":{"rendered":"http:\/\/emarketinguide.com\/?page_id=22"},"modified":"2009-12-11T17:06:35","modified_gmt":"2009-12-11T12:06:35","slug":"glossary","status":"publish","type":"page","link":"https:\/\/emarketinguide.com\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"
200<\/strong><\/span> 301<\/strong><\/span> 302<\/strong><\/span> 404<\/strong><\/span> 500<\/strong><\/span> Ad Rank<\/strong><\/span> AdSense Arbitrage<\/strong><\/span> AdSense Link Clicking Bots<\/strong><\/span> Adwords<\/strong><\/span> Affiliate Sniper<\/strong><\/span> Agent Name<\/strong><\/span> Aggregator<\/strong><\/span> AIDA<\/strong><\/span> Algorithm<\/strong><\/span> AlltheWeb<\/strong><\/span> ALT Text<\/strong><\/span> AltaVista<\/strong><\/span> Anchor Text<\/strong><\/span> AOL<\/strong><\/span> API<\/strong><\/span> Ask<\/strong><\/span> ASP<\/strong><\/span> ATF (Above the Fold)<\/strong><\/span> Audioblog<\/strong><\/span> Authority Site<\/strong><\/span> Back link<\/strong><\/span> Banned<\/strong><\/span> Banner Blindness<\/strong><\/span> BAP (Blog and Ping)<\/strong><\/span> Black Hat SEO<\/strong><\/span> Blind Traffic<\/strong><\/span> Blog<\/strong><\/span> Blook<\/strong><\/span> Bot<\/strong><\/span> Broadcast Markup Language<\/strong><\/span> Browser<\/strong><\/span> BTF (Below the Fold)<\/strong><\/span> C Class IP<\/strong><\/span> Cache<\/strong><\/span> CAPTCHA <\/strong><\/span> Catablog<\/strong><\/span> Click Distance<\/strong><\/span> Click Flipping<\/strong><\/span> Click Pirates<\/strong><\/span> Click Poison<\/strong><\/span> Click Through<\/strong><\/span> Clickprint<\/strong><\/span> Cloaking<\/strong><\/span> Clustering<\/strong><\/span> Conversion Optimization<\/strong><\/span> Conversion Rate<\/strong><\/span> Converting Search Phrase<\/strong><\/span> Cookie<\/strong><\/span> Cost per Thousand<\/strong><\/span> CPA – (Cost Per Action)<\/strong><\/span> CPC (Cost Per Click)<\/strong><\/span> Crawler<\/strong><\/span> Cross Linking<\/strong><\/span> CSS (Cascading Style Sheets)<\/strong><\/span> CTR (Click Through Rate)<\/strong><\/span> Cybrarian<\/strong><\/span> Dangling Link<\/strong><\/span> Dartboard Optimization Matrix<\/strong><\/span> Dead Link<\/strong><\/span> Deep Crawl<\/strong><\/span> Deep Link<\/strong><\/span> Delisting<\/strong><\/span> Deliverable<\/strong><\/span> Diggbait<\/strong><\/span> Directory<\/strong><\/span> DMCA (Digital Millennium Copyright Act)<\/strong><\/span> DMOZ<\/strong><\/span> DNS (Domain Name System)<\/strong><\/span> Dooced<\/strong><\/span> Doorway Page<\/strong><\/span> DownThemAll<\/strong><\/span> Dynamic Site<\/strong><\/span> EPC (Earnings Per Click)<\/strong><\/span> EPV (Earnings Per Visitor)<\/strong><\/span> Everflux<\/strong><\/span> External Link<\/strong><\/span> FAQ (Frequently Asked Question)<\/strong><\/span> FFA (Free For All)<\/strong><\/span> Filter Words<\/strong><\/span> Flog<\/strong><\/span>
\nStatus OK. The file request was successful. For example, a page or image was found and loaded properly in a browser.<\/p>\n
\nMoved Permanently or permanently redirection. The file has been moved permanently to a new location. A preferred method of redirecting for pages or website.<\/p>\n
\nMoved temporary or temporary redirection. Found.\u00a0 The file has been moved temporary to a new location. It is typically best to avoid using 302 redirects.<\/p>\n
\nWhen a hyperlink is pointing to a location on the web that doesn’t exist, it is called a 404 error.<\/p>\n
\nInternal Server Error. The server encountered an unexpected fault which prevented it from execute the request.<\/p>\n
\nGoogle AdWords multiplies Quality Score (QS) and the maximum CPC (Max CPC) to reach an Ad Rank for each ad.<\/p>\n
\nThe process of buying traffic with pay-per-click programs, sending traffic to highly optimized Adsense pages and collecting the difference.<\/p>\n
\nAutomated programs that try to spoof random IP addresses to click through AdWords displayed on a site.<\/p>\n
\nGoogle\u2019s – Cost Per Click (CPC) based advertising system.<\/p>\n
\nPeople who save money on purchases by switching your affiliate ID with their own.<\/p>\n
\nAn agent name is the name of the software accessing a web page.<\/p>\n
\nSoftware that lets you automatically download content to your computer<\/p>\n
\nAttention, Interest, Desire, Action: A term used to describe a formula to increase conversions.<\/p>\n
\nA mathematical formula used to determine the value of a page when compared against others.<\/p>\n
\nSecond Tier search engine.<\/p>\n
\nThe text that appears when you put your mouse on top of an image or a picture.<\/p>\n
\nUsed to be the #1 search engine until Google came along.<\/p>\n
\nAlso known as Link Text, the clickable text of a hyperlink.<\/p>\n
\nAmerica On-Line – Great for novice users, uses Google as part of it’s search results.<\/p>\n
\nApplication Programming Interface.<\/p>\n
\nTrying to be considered as one of the “Top Dogs” along with Yahoo and MSN, following Google.<\/p>\n
\nDual meanings: Microsoft Active Server Pages (filename.asp) or Application Service Provider (e.g. a provider of web based applications)<\/p>\n
\nThis is the part of the user’s screen that is always displayed.<\/p>\n
\nAn audio web log in MP3 format and available for download to an MP3 player or a computer.<\/p>\n
\nA site that has many In-Bound links coming to it, and very little outbound links.<\/p>\n
\nA text link to your website from another website.<\/p>\n
\nA term that means a site has been removed from a search engine’s index.<\/p>\n
\nThe act of web visitors to ignoring advertisements on the site whether it is a graphic or text ad.<\/p>\n
\nA method (ab)used to get the search engines to quickly index your blog’s content.<\/p>\n
\nA term referring to the practice of \u201cunethical\u201d SEO. These techniques are used to gain an advantage over your competition.<\/p>\n
\nThis is traffic that is extremely low quality often by low relevance pages.<\/p>\n
\nA “Web Log” that is updated frequently and is usually the opinion of one person. Also joking stands for Better Listing on Google.<\/p>\n
\nA book that is serialized on a blog site. Chapters are published one by one as blog posts.<\/p>\n
\nShort for robot. Often used to refer to a search engine spider.<\/p>\n
\nBML is an XML-based standard developed by Japanese ARIB association as a data broadcasting specification for digital television broadcasting. It was finalized in 1999, becoming ARIB STD B24 “Data Coding and Transmission Specification for Digital Broadcasting”.<\/p>\n
\nSoftware application used to browse the internet – Mozilla Firefox and Internet Explorer are the 2 most popular browsers.<\/p>\n
\nThis is the part of the user’s screen that is hidden unless the user scrolls down on the page.<\/p>\n
\nThis is the third block of numbers found in an IP Address.<\/p>\n
\nA copy of web pages stored within a search engine’s database.<\/p>\n
\nStands for : Completely Automated Public Turing test to tell Computers and Humans Apart<\/p>\n
\nA blog that describes products for sale.<\/p>\n
\nThe minimum number of clicks it takes a visitor to get from one page to another.<\/p>\n
\nThe process of identifying and maximizing, multiple profit pathways, using PPC traffic and converting that traffic with Cost Per Action offers.<\/p>\n
\nPeuple who click on ads, knowingly and proudly, stealing from advertisers, as they encourage others to join with them in this quest.<\/p>\n
\nThe process of using blatant phrases such as “Cool New Idea” and “Click here for Travel Tips” to get a site buried on sites such as digg and netscape.<\/p>\n
\nThe process of clicking through an online advertisement to the advertiser’s destination.<\/p>\n
\nDerived from the amount of time a user spends on a Web site and the number of pages viewed, a clickprint is a unique online fingerprint that can help a vendor identify return visitors, curb fraud, and collect personal information for “customer service.” aka invasive marketing<\/p>\n
\nA technique that shows keyword stuffed pages to a search engine, but a real page to a human user.<\/p>\n
\nIn search engine search results pages, clustering is limiting each represented website to one or two listings.<\/p>\n
\nTransforms your site into a selling tool – your site logically leads visitors through the sales cycle and closes sale.<\/p>\n
\nThe number of visitors to a website that end up performing a specific action that leads to a conversion. This could be a product purchase, newsletter sign up or anything where information is submitted.<\/p>\n
\nA phrase that converts traffic into money.<\/p>\n
\nInformation stored on a user’s computer by a website.<\/p>\n
\nThe cost for each thousand impressions of your ad.<\/p>\n
\nThe price paid for each visitor’s actions from a paid search.<\/p>\n
\nThe amount it will cost each time a user selects your phrase or keyword.<\/p>\n
\nA bot from a search engine that reads the text found on a website in order to determine what the website is about.<\/p>\n
\nHaving multiple websites linking to each other.<\/p>\n
\nUsed to define the look and navigation of a website.<\/p>\n
\nThe value associated to the amount of times a paid ad is viewed.<\/p>\n
\nA person who finds, collects, and manages information available on the Internet.<\/p>\n
\nThis term is applied to a web page with no links to any other pages. Also known as an Orphan Page.<\/p>\n
\nDOM methodology is the way of optimizing a website for search engines using white hat techniques. DOM involves mapping your website pages and keywords in concentric rings, similar to a dart board. The aim of the process is to come up with a plan for optimizing your website in such a way that the sales-related keywords for the site start ranking much in advance to the more competitive branding keywords.<\/p>\n
\nA hyperlink pointing to a non-existent URL.<\/p>\n
\nOnce a month, Googlebot will crawl all of the links it has listed in it’s database on your site. This is known as the Deep Crawl.<\/p>\n
\nA link on a website that is not reachable from the home page.<\/p>\n
\nWhen a site gets removed from the search index of a search engine.<\/p>\n
\nIn a contract, these are the expected results of the services provided.<\/p>\n
\nPurposely creating content to get traffic from digg.com<\/p>\n
\nUsually human edited, a directory contains sites that are sorted by categories.<\/p>\n
\nA declaration that protects digital works found online.<\/p>\n
\nAlso known as the Open Directory Project.<\/p>\n
\nA protocol that lets computers recognize each other through an IP Address, whereas the human sees a website URL.<\/p>\n
\nFired for negative blogging about the company you work for.<\/p>\n
\nA web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.<\/p>\n
\nA Firefox add-on through which you can download page with all or selected images\/content. You can pause & restart downloading anytime.<\/p>\n
\nA site that uses a database to store it’s content and is delivered based on the variable passed to the page.<\/p>\n
\nHow much profit is made from each click from a paid ad.<\/p>\n
\nThe cost it takes to make profit from a site’s total number of visitors.<\/p>\n
\nA term associated with the constant updating of Google’s algorithm between the major updates.<\/p>\n
\nA link that points to another website.<\/p>\n
\nCommonly found on websites, FAQs answer questions that many users generally have about a product or service.<\/p>\n
\nA site where anyone can list their link. Don’t waste any time submitting your site to these places.<\/p>\n
\nWords such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes. Also known as Stop words.<\/p>\n