{"id":174,"date":"2010-01-20T16:39:39","date_gmt":"2010-01-20T11:39:39","guid":{"rendered":"http:\/\/emarketinguide.com\/?p=174"},"modified":"2010-09-28T14:04:35","modified_gmt":"2010-09-28T08:34:35","slug":"how-to-plan-social-media-marketing-startegy","status":"publish","type":"post","link":"https:\/\/emarketinguide.com\/how-to-plan-social-media-marketing-startegy\/","title":{"rendered":"How to Plan Social Media Marketing Strategy"},"content":{"rendered":"<p><!--sphinn--><a href=\"https:\/\/emarketinguide.com\/wp-content\/uploads\/2010\/01\/Social_Media_Marketing_Plan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-192\" style=\"float: none; clear: both;\" title=\"Social Media Marketing Plan\" src=\"https:\/\/emarketinguide.com\/wp-content\/uploads\/2010\/01\/Social_Media_Marketing_Plan-300x172.jpg\" alt=\"Social Media Marketing Strategy\" width=\"300\" height=\"172\" srcset=\"https:\/\/emarketinguide.com\/wp-content\/uploads\/2010\/01\/Social_Media_Marketing_Plan-300x172.jpg 300w, https:\/\/emarketinguide.com\/wp-content\/uploads\/2010\/01\/Social_Media_Marketing_Plan.jpg 599w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Few of my friends, who were looking for job change, got many calls for interview. Most of time, interviewer&#8217;s main query was regarding <strong>\u201cSocial Media\u201d<\/strong>. Below mentioned are the major questions they&#8217;ve asked for:<\/p>\n<ul>\n<li>How to create social media marketing campaign?<\/li>\n<li>What\u2019s the plan &amp; strategy behind social media?<\/li>\n<li>What are the activities you\u2019re going to do?<\/li>\n<li>What the goals are?<\/li>\n<li>How much time you\u2019ll spend and time to display the results?<\/li>\n<li>How you\u2019ll measure the results and what will be the expected results?<\/li>\n<li>And what are the risks behind Social Media?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">So I thought to write my next post about \u201c<strong>Designing Social Media Marketing Plan<\/strong>\u201d. Here\u2019s the post content, start with \u201c<span style=\"text-decoration: underline;\"><em>Why<\/em><\/span>\u201d word:<\/p>\n<p><strong>Why Social Media<\/strong>:<\/p>\n<ul>\n<li>The most effective way of getting users attention OR To reach online people.<\/li>\n<li>People tend to take part in online conversations and are happy to communicate with brands.<\/li>\n<li style=\"text-align: justify;\">The information found on the Social Web can be genuinely interesting and quite informative when applied to a business.<\/li>\n<\/ul>\n<p><br class=\"blank\" \/><br \/>\n<strong>Social Media Marketing Plan Steps:<\/strong><\/p>\n<ol>\n<li><strong><a href=\"#step1\">Start with the Goals<\/a><\/strong><\/li>\n<li><strong><a href=\"#step2\">Do research to Design the Strategy<\/a><\/strong><\/li>\n<li><strong><a href=\"#step3\">Take a Call on \u201cActual path\u201d<\/a><\/strong><\/li>\n<li><strong><a href=\"#step4\">Put into Practice<\/a><\/strong><\/li>\n<li><strong><a href=\"#step5\">Result Measurements<\/a><\/strong><\/li>\n<li><strong><a href=\"#step6\">Risks<\/a><\/strong><\/li>\n<li><strong><a href=\"#step7\">KPI (Key Performance Indicators)<\/a><\/strong><\/li>\n<\/ol>\n<p><br class=\"blank\" \/><br \/>\n<a name=\"step1\"><\/a><strong>1. Start with the Goals:<\/strong><\/p>\n<ul>\n<li>Increase brand awareness<\/li>\n<li>Build authority<\/li>\n<li>Learn more about your target audience<\/li>\n<li>Gain inbound links<\/li>\n<li>Educate and inform customers<\/li>\n<li>Improve customer service<\/li>\n<li>Monitor brand reputation<\/li>\n<li>Reach new channels of customers.<\/li>\n<li>Customers Testimonials<\/li>\n<li>Direct connection between customer &amp; the company<\/li>\n<li>Generate leads &amp; drive sales.<\/li>\n<\/ul>\n<p><a name=\"step2\"><\/a><strong>2. Create a Strategy Based on Research<\/strong>:<\/p>\n<ul>\n<li>Determining if your target audience is online<\/li>\n<li>Examining the successes and failures of other social media campaigns<\/li>\n<li>Creating realistic timelines<\/li>\n<li>How to measure the results<\/li>\n<\/ul>\n<p><a name=\"step3\"><\/a><strong>3. Actual path:<\/strong><\/p>\n<ul>\n<li>Building Relationships<\/li>\n<li>Creating a Schedule<\/li>\n<li>Staying the Course<\/li>\n<li>Measuring the Results<\/li>\n<li>Making the Right Tweaks<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Now, it\u2019s time implement all the plans. In simple terms, you need to adapt below mentioned practical steps:<\/p>\n<p><a name=\"step4\"><\/a><strong>4. Put into Practices:<\/strong> Mix of content you intend to create, and build work flow around it.<\/p>\n<p style=\"padding-left: 30px;\"><strong>a) Methods:<\/strong><\/p>\n<ul style=\"padding-left: 30px;\">\n<li>Write\/Read a blog<\/li>\n<li>Share a Photo, Video<\/li>\n<li>Bookmark a WebPage<\/li>\n<li>Post a Question OR Start a Poll<\/li>\n<li>Give replies to asked questions OR participate into other\u2019s Poll<\/li>\n<li>Add a Comment<\/li>\n<li>Write a review<\/li>\n<li>Subscribe to a Website<\/li>\n<li>Being everyone, not only in your own domain<\/li>\n<\/ul>\n<p style=\"padding-left: 30px; text-align: justify;\"><strong>b) Community:<\/strong>Most social media strategies have to address community and how you will embrace the people you seek to gather around your business.<br class=\"blank\" \/><br \/>\n<strong>c) Neighbors:<\/strong>Reach out to others in your community, comment, and share.<br class=\"blank\" \/><br \/>\n<strong>d) Attention:<\/strong>Build awareness and encourage relationships with the media you\u2019re making.<br class=\"blank\" \/><br \/>\n<strong>e) Pay attention and participate in the networks whose audience matters to you in the context of your business objectives. Don\u2019t waste time in the networks that fail either test.<\/strong><\/p>\n<p><a name=\"step5\"><\/a><strong>5. Measurement:<\/strong><\/p>\n<ul>\n<li>Reader comments<\/li>\n<li>RSS Subscribers<\/li>\n<li><a href=\"https:\/\/emarketinguide.com\/tag\/twitter-guide\/\">Twitter Followers<\/a><\/li>\n<li>Facebook Fans<\/li>\n<li>Click Throughs<\/li>\n<li>Diggs<\/li>\n<li>Stumbles<\/li>\n<li>Podcast Subscribers<\/li>\n<li>Search Results<\/li>\n<li>Links<\/li>\n<li>Impressions<\/li>\n<li>And last but not the least Analytics.<\/li>\n<\/ul>\n<p><a name=\"step6\"><\/a><strong>6. Risks:<\/strong><\/p>\n<ul>\n<li>You might lose control.<\/li>\n<li>People talk about you in a bad way.<\/li>\n<\/ul>\n<p><a name=\"step7\"><\/a><strong>7. KPI: <\/strong>To know the \u201c<span style=\"text-decoration: underline;\">performance metrics<\/span>\u201d in a simple way, I\u2019ve named them as KPI and terms are:<\/p>\n<ul>\n<li>Traffic<\/li>\n<li>Links<\/li>\n<li>&amp; Branding.<\/li>\n<\/ul>\n<p>I&#8217;m expecting huge comments like my other posts about this social plan, please feel free to post your queries, feedback &amp; suggestions.<\/p>\n<p>Read <a href=\"https:\/\/emarketinguide.com\/2009\/12\/top-twitter-tips-and-tricks\/\"><strong>Twitter Marketing Plan, Strategy &amp; Tips<\/strong><\/a>.<\/p>\n<p> Protect your business with <a href=\"http:\/\/www.gearyi.com\/digital-marketing\/expertise\/seo-social-media\/\">social media monitoring<\/a> services from a trusted agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few of my friends, who were looking for job change, got many calls for interview. Most of time, interviewer&#8217;s main query was regarding \u201cSocial Media\u201d. Below mentioned are the major questions they&#8217;ve asked for: How to create social media marketing campaign? What\u2019s the plan &amp; strategy behind social media? What are the activities you\u2019re going&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/emarketinguide.com\/how-to-plan-social-media-marketing-startegy\/\" title=\"ReadHow to Plan Social Media Marketing Strategy\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[30],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts\/174"}],"collection":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":0,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"wp:attachment":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}