{"id":506,"date":"2011-03-28T14:38:51","date_gmt":"2011-03-28T09:08:51","guid":{"rendered":"http:\/\/emarketinguide.com\/?p=506"},"modified":"2011-03-28T15:08:30","modified_gmt":"2011-03-28T09:38:30","slug":"mass-email-marketing-spam-mistakes","status":"publish","type":"post","link":"https:\/\/emarketinguide.com\/mass-email-marketing-spam-mistakes\/","title":{"rendered":"Mass Email Marketing Spam Mistakes – Must Read"},"content":{"rendered":"

\"Email<\/a><\/p>\n

There are very few worse things that a SEO specialist can do to simultaneously ruin their reputation and their business than engaging in unscrupulous and indecorous online communication activity. Some of SEO email marketers out there are making the deadly error of deciding to \u201cbend the rules\u201d by trying on the ebony Stetson.<\/p>\n

Sneaking in permission-granting on unrelated forms in 5 point type, shop<\/a> or even the seemingly innocent \u201cI have their business card, that means they want my newsletter\u201d ploys are to be avoided just as much as the following suicidal tactics.<\/p>\n

Don\u2019t even think of Craigslist<\/strong><\/p>\n

Craigslist is such a tempting target that some email marketers simply can\u2019t resist trying to pluck its low hanging fruit. At your very fingertips are millions of perfectly geographically and topic targeted email accesses\u2026 except that they\u2019re not email addresses but Craigslist\u2019s own forwarders. Another tactic is to reply to Craiglist\u2019s alias emails in order to solicit a response which arrives from the individual\u2019s real email address. However, Craigslist\u2019s attorneys are liberally distributing Cease & Desist orders to anyone trying to \u201cscrape\u201d email addresses from their site and they have highly sophisticated ways of identifying the \u201cscrapers\u201d in order to put them out of business.<\/p>\n

As long as you can generate a few million phone verified accounts and have your IP match the geographical location of each ad, then you should be just fine. But if you decide that the cost and complexity of accomplishing that prerequisite is too much trouble, and so you\u2019re going to do it directly: Congratulations, you\u2019re busted! Violators report that Craigslist keeps the attorneys coming at you in waves. The same applies to Facebook<\/strong><\/a>, eBay, and other major sites: nothing but legal vehemence, pain and suffering waiting there.<\/p>\n

Anonymizers lead straight to your door<\/strong><\/p>\n

Applying email harvesters was the hot setup at the dawn of the online era, but that process has gone the way of the brontosaurus. Harvesting addresses for \u201cbatch & blast\u201d emails is not only wholly ineffective and will land you in infinite honeypot traps but will also violate all sorts of federal laws. Don\u2019t believe the snake oil salesmen who are trying to convince you that they can adequately \u201canonymize\u201d your blast to keep your identity private. Anything anyone does on the internet is traceable. If a federal agency becomes sufficiently motivated to find you, they will.<\/p>\n

Take offshore off your radar<\/strong><\/p>\n

Certainly that solicitation to send millions of emails from servers in faraway countries such as Ukraine or Russia is a great way to blast! Right? Wrong! There is no server anywhere on the planet that can\u2019t be tracked by the feds. Worse yet, some of these offshore operators will actually blackmail you with threats of turning you over to the authorities unless you pay them off.<\/p>\n

VPS: Very Pathetic Stupidity<\/strong><\/p>\n

Using a VPS or dedicated server for excessive emailing is going to land you in hot water. Too many missives originating from the same IP are going to trigger red flags across cyberspace. Professional email service providers spend an inordinate amount of time and effort in assuring ISPs that they are legitimate, ethical senders. Unless you have the resources to engage in a similar program, you\u2019re going to be out of luck.<\/p>\n

Black Hat email marketing<\/a> does not work, is against the law, and will land you in jail. If that isn\u2019t enough of an incentive to steer a clear path of anyone advocating Black Hat tactics, then you might want to consider them as your future cellmates.<\/p>\n

Hidden Unsubscribing text<\/strong><\/p>\n

Making the unsubscribe text invisible by applying the same color as the page\u2019s background. This was a very old trick that allowed placing huge amounts of keyword-enriched text without spoiling user\u2019s experience, but nowadays search engines can easily detect it and blacklist the whole site in no time. And yes, in case you\u2019re wondering, they can detect it on CSS style-sheets as well, so don\u2019t even try.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There are very few worse things that a SEO specialist can do to simultaneously ruin their reputation and their business than engaging in unscrupulous and indecorous online communication activity. Some of SEO email marketers out there are making the deadly error of deciding to \u201cbend the rules\u201d by trying on the ebony Stetson. Sneaking in… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts\/506"}],"collection":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":0,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts\/506\/revisions"}],"wp:attachment":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/media?parent=506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/categories?post=506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/tags?post=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}