{"id":543,"date":"2011-04-20T13:38:53","date_gmt":"2011-04-20T08:08:53","guid":{"rendered":"http:\/\/emarketinguide.com\/?p=543"},"modified":"2011-04-21T10:19:40","modified_gmt":"2011-04-21T04:49:40","slug":"white-hat-search-engine-optimization-techniques","status":"publish","type":"post","link":"https:\/\/emarketinguide.com\/white-hat-search-engine-optimization-techniques\/","title":{"rendered":"White Hat Search Engine Optimization Techniques"},"content":{"rendered":"

\"White<\/a><\/p>\n

The practice of White Hat Search Engine Optimization, also known as Ethical SEO<\/strong>. The White Hat Techniques are ethical whereas Black Hat Techniques are not. It aims to make it easier for the search engines to tell when your site’s content is relevant to a query. In most cases, we do this by building a site genuinely more useful to its human visitors, so that they will recommend it to others by linking it from their own websites.<\/p>\n

The business of search engine optimization is infected with scammers, swindlers, spammers and fraud artists as well. They are the Bad Guys of the Internet, and so like, we say they wear Black Hats.<\/p>\n

The White Hat approach to SEO focuses on using clean code and verified optimization techniques, while avoiding all issues that could result in a penalty from a search engine. Most penalties result in reduced rank positions for a site. Penalties for violations may result in the banning of a site, which is the complete removal of a site from a search engine\u2019s database. If your Web site is banned from a major search engine like Google<\/strong><\/a>, or the traffic to your site from Google and affiliated search engines such as Bing<\/strong><\/a> and Yahoo<\/strong><\/a>.<\/p>\n

To improve a Web page’s position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords — important terms that are relevant to the content of the page.<\/p>\n

Which are the Most Effective SEO Techniques?<\/strong><\/p>\n