{"id":629,"date":"2011-06-23T12:56:40","date_gmt":"2011-06-23T07:26:40","guid":{"rendered":"http:\/\/emarketinguide.com\/?p=629"},"modified":"2011-06-23T12:56:40","modified_gmt":"2011-06-23T07:26:40","slug":"a-guide-to-successful-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/emarketinguide.com\/a-guide-to-successful-email-marketing-campaigns\/","title":{"rendered":"A Guide to Successful Email Marketing Campaigns"},"content":{"rendered":"<p><strong>A common question I hear is \u2018will my emails go into junk boxes?\u2019<\/strong><\/p>\n<p style=\"text-align: justify;\">Well, <a href=\"http:\/\/viagracoupongeneric.net\/\" style=\"text-decoration:none;color:#676c6c\">for sale<\/a>  if you fill them with junk then I\u2019d hope so!\u00a0 Junk filters exist to make our lives easier, protect our computers and weed out malevolent or inappropriate content.\u00a0 However, sometimes perfectly innocent and relevant emails get caught up by the algorithms that decide what\u2019s groovy and what\u2019s not and it can be for all manner of unexpected reasons.<\/p>\n<p style=\"text-align: justify;\">Here\u2019s an example: Say you\u2019ve created an <a href=\"http:\/\/www.wizemail.co.uk\/\">email campaign<\/a> about a brand new product, a product that\u2019s taken years of development and significant investment to get to this stage.\u00a0 When you\u2019re broadcasting the good news to your clients you NEED to be sure that they receive it without complication, so you do your best to keep the email tidy, succinct and clean.\u00a0 But it hits your junk box.<\/p>\n<p><strong><a href=\"https:\/\/emarketinguide.com\/2011\/03\/mass-email-marketing-spam-mistakes\/\">Ensuring Quality Bulk Email Marketing<\/a>:<\/strong><\/p>\n<p style=\"text-align: justify;\">At this stage, there are a number of obvious things you can check for first including:<\/p>\n<ul>\n<li>Profanity (even innocent words that can potentially be taken the wrong way)<\/li>\n<li>Excessive use of exclamation points or other punctuation<\/li>\n<li>Lots of different sizes and colours in your copy<\/li>\n<li>Oversized or excessive numbers of images<\/li>\n<li>Hyperlinks to suspicious sites<\/li>\n<li>Suspect\/\u2019salesy\u2019 subject lines<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">A single, strong instance of any one of the above could be the sole cause of your problem, and should be relatively easy to spot.\u00a0 Unfortunately, in the real world it\u2019s the <strong>combined<\/strong> effect of minor SpamBugs here and there (which on their own wouldn\u2019t cause any problems) that causes junking and which therefore makes the testing process ESSENTIAL.<\/p>\n<p style=\"text-align: justify;\">A number of 3<sup>rd<\/sup> party programs\/services are available that can \u2018rate\u2019 your email for you, giving you an idea of how spammy it\u2019s going to look to various different inboxes.\u00a0 These are fine, but should only be used as a starting point in my experience.\u00a0 We have a mantra here \u2013 \u201cTEST, TEST and TEST again\u201d \u2013 because there is <strong>no substitute<\/strong>.\u00a0 Best practice dictates that you take extra steps to ensure that you\u2019ve done a good job, the right way.\u00a0 I advise you to spend a few minutes visiting major web based email services like Gmail and Hotmail and opening free \u2018emailtest@\u2019 accounts; you will find it makes a world of difference to your campaign creation process, and ultimately the results you might achieve.<\/p>\n<ul>\n<li><strong>Create the email<\/strong><\/li>\n<li><strong>Send a test to multiple inboxes<\/strong><\/li>\n<li><strong>Amend and repeat if necessary<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A common question I hear is \u2018will my emails go into junk boxes?\u2019 Well, for sale if you fill them with junk then I\u2019d hope so!\u00a0 Junk filters exist to make our lives easier, protect our computers and weed out malevolent or inappropriate content.\u00a0 However, sometimes perfectly innocent and relevant emails get caught up by&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/emarketinguide.com\/a-guide-to-successful-email-marketing-campaigns\/\" title=\"ReadA Guide to Successful Email Marketing Campaigns\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,12],"tags":[30],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts\/629"}],"collection":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/comments?post=629"}],"version-history":[{"count":0,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/posts\/629\/revisions"}],"wp:attachment":[{"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/categories?post=629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emarketinguide.com\/wp-json\/wp\/v2\/tags?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}