{"id":940,"date":"2012-12-10T16:49:42","date_gmt":"2012-12-10T11:19:42","guid":{"rendered":"http:\/\/emarketinguide.com\/?p=940"},"modified":"2012-12-10T16:49:42","modified_gmt":"2012-12-10T11:19:42","slug":"google-author-rank-peoples-measuring-authority","status":"publish","type":"post","link":"https:\/\/emarketinguide.com\/google-author-rank-peoples-measuring-authority\/","title":{"rendered":"Google Author Rank \u2013 People’s Measuring Authority"},"content":{"rendered":"

Google\u2019s<\/strong><\/a> Author Rank essentially enables online authors to become more visible, and at the same time, use their identity as a factor for ranking pages and sites.\u00a0 This is done using rich snippets. Authors are then ranked based content they produce factors include: social endorsements (tweets, +1\u2019s, shares, likes), comments on social and the quality and relevancy of inbound links pointing to the content. Content quality, as measured by search engines, is no longer based only on the authority of a domain or Web page. It is increasingly based on the reputation and ability of the individual that authored the content.<\/p>\n

The Panda update pushed out by Google acts as a site quality filter, but Author Rank works as a domain level filter that uses an aggregate of documents to rank an author. The more an author writes on a topic, and the more engagement with that content, the higher that author\u2019s rank will be for a specific topic.<\/p>\n

How Exactly Author Rank Works:<\/h3>\n

Technical three steps are:<\/strong><\/p>\n