From last few months, I was experimenting on local search marketing and finally after a lot of research and education, I believe the power of it and I’m sure you’ll also believe it. Here, I’m sharing my experience with you.
What is Local Search Marketing – Local search is one of the most potential and least understood digital marketing strategy, even though it’s one of the most cost effective and upcoming digital marketing trend.
The above search result page is showing total 12 results on Google’s 1st page:
- First 7 results are the local search results
- Rest 5 are the general web results
I hope, above snapshot shows the power of local search. Sixteen billion search queries a month are conducted on the Internet in the U.S. in the month of July (source: searchenginewatch) and one fifth of those searches were local searches. More importantly, ideally, conversion rate is high on these Geo-specific searches as customers keen to buy a product or service from local vendor.
How it’s different than usual Google Search Results:
In usual SERP’s, Google shows you the universal results, which are not location based but when you search any Geo-specific search, it shows the city specific results and if not then your nearby location based results. You’ll see blended results, which includes:
- Google Local (Google Places)
- Yahoo Local
- Bing Local
- Other Popular Local Sites Results from:
- Yellow Pages
- And results from location based many other sites
As these search results will be location basis so if a website is not related to your location, it wouldn’t come up in your search results.
This is my first general post about local search marketing. Now, I’ll post my practical experience in few another posts so keep reading and contact me for your local search marketing campaign.