You have set up a Blog for your business. What is new about that? Why will anyone be interested to read about your business? Why’ll any of the web users follow your blog regularly? You’ll have to provide the reasons to them, so that they flock around your blog. You have to make your blog so interesting, that once a visitor reads any of your blog post, he’ll return back again to find what you have to say on a new topic.
Blogs have been recognized as a marketing tool for businesses, since a long time. If you intend to promote your business products or services through your blog, it is time you know how to do it properly. The better your business blog becomes, the more will be your chances to earn business revenue.
Last month, we’ve wrote an interesting article on “Advance Ways to Increase Traffic to Blog“. The following tips will be able to guide you, so that you can strategize to improve your business
- Identify a niche – It is better to be a master of one than to be a jack of all trades. For this reason, you must identify a niche market for your business. Mark out the potential consumers and write for them only. Your blog content should be written according to the demand of your target audience, and uphold your business in front of them.
- Provide a background history – You may not have started your business overnight. Setting up a business involves a lot of personal effort, and planning. You can familiarize with the potential customers by providing the background history for your business. It will help you to build up the trust factor amongst your consumers.
- Craft resource posts – The resource posts are those pointers which indicate the strengths and the salient features of your business. You can make use of resource posts to highlight the Unique Selling Proposition (USP) of your business, or the premium products and services you offer.
- Attach media – Make your blog posts interesting. Include business presentations to demonstrate some salient products. Break the monotony of written content, by including videos, pictures, survey results etc. into your blog posts.
- Write as an expert – Research thoroughly and include lots of information about any topic you write in your blogs. Update your knowledge about the recent happenings in the market. Establish yourself as an industry expert, so that the potential consumers will seek your counsel.
- Stay committed – Blogging is not a one-time job. You must be persistent in your blogging efforts, to promote your business. You’ll need to put in a lot of time to make your blog successful, and build up a steady flow of visitors. Make regular posts, which add value to your blog.
- Interact directly with the visitors - It is advisable to encourage interaction with your blog visitors. Reply to the consumer queries through the question and answer section of your blog. Leave room for comments and criticism. Direct communication will help you to build up relationships with potential consumers.
- Write for others – Write for other blogs as a professional expert. Write guest posts for quality websites, and create your own identity as a valuable contributor. Include links to your blog or business website as signature.
- Build up networking – You can interact with similar blog owners, and build up connections with them. Discuss about some common topics of interest, comment on their blog posts and social tag them. Building up relationships in this way will lead more visitors to your blog through the links.
- Optimize to rank high on search engines – Search Engine Optimization or SEO is a significant marketing tool that helps to increase the page ranking of your blog on the search engines. The higher you rank on the search engines, the more will be your blog visitors. And the more people visit your blog, the more will be your chances to promote your business.
- Promote subtly – Your blog posts should not look like direct endorsements of your business products or services. The promotion should not appear too ‘in-the-face’ for your consumers. Include subtle hints to encourage your consumers and provide links to your business website.
- Develop quality content – The content of your blog must be informative, and written in simple language. Make the topics interesting and unique to invite in more visitors to your blog. The content must be written with a personal touch, and provide an insight into your business.
- Use keyword tools - The Internet users make searches based on specific keywords. You can make use of the keyword tools like Google AdWords etc. to search popular keywords related to your business. Include those keywords in the blog posts, to rank higher on search engines.
Set yourself apart from the other business bloggers with the help of the above mentioned tips. Make your blog invaluable to the web users, and your business will gradually move up the ladder.