Digital Marketing Tips, SEO Tricks - E-Marketing Guide Blog

Google Knowledge Graph – Better Understanding of Real World!

Ankush Kohli — Fri, 18 May 2012 06:40:18 +0000

Now Google is one more step closer to success on its mission to know everything. Google just launched its, tool Knowledge Graph proposed to deliver more accurate information by analyzing the way users search.

With a desire to provide better search results comes a need for improved site-reading capacity. Google’s bots have been taught to act more like humans to interactive site content, running the JavaScript on pages they crawl.

Google has in the past offered up proposals to make AJAX content more searchable, but this put the load on Web developers rather than on Google’s bots. Finally Google started to figure out to the problem and find bots that could explore the dynamic content of pages in a limited fashion crawling through the JavaScript within a page and finding URLs within them to add to the crawl.

While digging through Apache logs, developer covered evidence that bots can execute the JavaScript, the crawlers seem to be imitating how users click on objects to activate them. Google search would get better access to the cavernous Web content hidden in databases and other sources that haven’t been index-able before.

I would say… Wow! Now, That’s The Excellence and Google Can Do Anything.

Google Webmasters Tools New Look – More Organized Info!

SujataK — Thu, 17 May 2012 05:22:12 +0000

The features that you liked and adored in Webmaster Tools have been changed with a slightly different look last month. Some of the features have been renamed as new look boost the new functionality. The key changes include a new look to the dashboard, updated navigation, redesigned menus, a compact view for the home page site-list and a style that more closely integrates with other Google properties.

The dashboard has received a complete redesign no more look like a bunch of textual information. It’s the first page you usually see when you click on to manage a site. Most prevailing is the top message center labeled “New and Important” so you can notice those nastigrams from the Webmaster Tools spam team when you get them and the large gray and white interface recently adopted by search, Gmail.

The Google Webmaster Tools home page lists all the recent, important and prioritized messages regarding your sites, you’re authorized to manage in Webmaster Tools. With Google “Display Density” settings you can view list of sites without having to view the site-preview thumbnails, and select a “Comfortable” or “Compact” view modes for controlling the how compact the lines appear on your screen. It also has the benefit of loading faster since it doesn’t have to stream in large images.

You also now have the ability to sort sites not only alphabetically, but also “By site health” means, on top you can view the sites that have most of the issues. Three of the new feature navigations have widgets with Crawl Errors, Search Queries and Sitemaps representing Health, Traffic and Optimization.

Tasks or reports those have more related functionality can be found in four new groups are:

Configuration: Things you configure and generally don’t change very often.
Health: Where you look to make sure things are OK.
Traffic: Where you go to understand how your site is doing in Google search, who’s linking to you; where you can explore the data about your site.
Optimization: Where you can find ideas to enhance your site, which enables us to better understand and represent your site in search and other services.

If you are still curious to know more about Google Webmaster Tools and all the detailed information you will get on its front page.

Let us know your thoughts and comments on this new look.

Top Ways to Increase Your Business in Pinterest

Ankush Kohli — Sat, 05 May 2012 10:56:58 +0000

Pinterest holds huge potential of driving traffic to the websites and it has proved it in January by driving more referral traffic than Twitter which is among top 10 most visited websites. Here are some proven ways to attract the attention of people, improve your click-throughs, and spread the word about a new product:

Spend the time – Like any social network, and maybe even more with this demographic, Pinterest.com requires an investment in time. One key is to build relationships with those who are known for quality “pins” at the site. Once these movers and shakers get to know you and your business, they will be more likely to post about your product. focus on the users who get the most likes and repins.
Keep it simple – The main appeal of Pinterest is that the site is exceptionally easy to use. Everyone has a “board” where they pin images that are all the same size. Each pinned photo includes one link back to her site (you click once to see the pin page, and again to see the source site). Through the social media efforts 75% increase in traffic, with Pinterest generating most of that.
Make sure your business is a match – This tip might seem obvious, but Pinterest caters to those looking for recipes, room decor, and do-it-yourself crafts. If your company sells power sanders, you might not be a good fit. It will able to use Pinterest to connect with the perfect demographic: independent fashion designers.
Launch a daily pin theme – The daily themed pins usually lead to repeat visitors. You can also posts a weekly custom-designed t-shirt, which is often re-pinned by other Pinterest users. Bonus: They come back often looking for the new one.
Promote more than products – The temptation for any business is to post pins only for products you sell. One key is to post interesting news tidbits, tips, and products from other companies. Pinterest users are savvy in spotting a board that is too self-serving and only posts product photos.
Use Infographics or Big Pictures – Infographics and big images attract more click-throughs because they’re unreadable from the Pinterest site.
Follow the big hitter – One of the best ways to raise awareness about your company is to start following the big names on Pinterest. This is the proven method on Twitter: When you follow popular figures, and they follow you back, other Twitter users get the message and follow the leader. It’s important to find out who is “pinning” your products and to follow them to see if they follow you back.
Create Interesting Boards – Create official board that tells the story of your company and communicates about it. Make this board available to people as part of your sales process. Highlight your company’s team members in this board and add assign them as contributors so that they can add/share pins.
Follow Pinterest Trends - Click “Popular” link on your Pinterest home page to watch what’s popular among other pinners. You can integrate these trends to design your strategy.
– If you want to protect your own images you just need to add the following code to your section of your web pages.

13 Tips to Turn Your Business Blog into A Success

Shivam Kohli — Tue, 03 Apr 2012 06:23:26 +0000

You have set up a Blog for your business. What is new about that? Why will anyone be interested to read about your business? Why’ll any of the web users follow your blog regularly? You’ll have to provide the reasons to them, so that they flock around your blog. You have to make your blog so interesting, that once a visitor reads any of your blog post, he’ll return back again to find what you have to say on a new topic.

Blogs have been recognized as a marketing tool for businesses, since a long time. If you intend to promote your business products or services through your blog, it is time you know how to do it properly. The better your business blog becomes, the more will be your chances to earn business revenue.

Last month, we’ve wrote an interesting article on “Advance Ways to Increase Traffic to Blog“. The following tips will be able to guide you, so that you can strategize to improve your business

Identify a niche – It is better to be a master of one than to be a jack of all trades. For this reason, you must identify a niche market for your business. Mark out the potential consumers and write for them only. Your blog content should be written according to the demand of your target audience, and uphold your business in front of them.
Provide a background history – You may not have started your business overnight. Setting up a business involves a lot of personal effort, and planning. You can familiarize with the potential customers by providing the background history for your business. It will help you to build up the trust factor amongst your consumers.
Craft resource posts – The resource posts are those pointers which indicate the strengths and the salient features of your business. You can make use of resource posts to highlight the Unique Selling Proposition (USP) of your business, or the premium products and services you offer.
Attach media – Make your blog posts interesting. Include business presentations to demonstrate some salient products. Break the monotony of written content, by including videos, pictures, survey results etc. into your blog posts.
Write as an expert – Research thoroughly and include lots of information about any topic you write in your blogs. Update your knowledge about the recent happenings in the market. Establish yourself as an industry expert, so that the potential consumers will seek your counsel.
Stay committed – Blogging is not a one-time job. You must be persistent in your blogging efforts, to promote your business. You’ll need to put in a lot of time to make your blog successful, and build up a steady flow of visitors. Make regular posts, which add value to your blog.
Interact directly with the visitors - It is advisable to encourage interaction with your blog visitors. Reply to the consumer queries through the question and answer section of your blog. Leave room for comments and criticism. Direct communication will help you to build up relationships with potential consumers.
Write for others – Write for other blogs as a professional expert. Write guest posts for quality websites, and create your own identity as a valuable contributor. Include links to your blog or business website as signature.
Build up networking – You can interact with similar blog owners, and build up connections with them. Discuss about some common topics of interest, comment on their blog posts and social tag them. Building up relationships in this way will lead more visitors to your blog through the links.
Optimize to rank high on search engines – Search Engine Optimization or SEO is a significant marketing tool that helps to increase the page ranking of your blog on the search engines. The higher you rank on the search engines, the more will be your blog visitors. And the more people visit your blog, the more will be your chances to promote your business.
Promote subtly – Your blog posts should not look like direct endorsements of your business products or services. The promotion should not appear too ‘in-the-face’ for your consumers. Include subtle hints to encourage your consumers and provide links to your business website.
Develop quality content – The content of your blog must be informative, and written in simple language. Make the topics interesting and unique to invite in more visitors to your blog. The content must be written with a personal touch, and provide an insight into your business.
Use keyword tools - The Internet users make searches based on specific keywords. You can make use of the keyword tools like Google AdWords etc. to search popular keywords related to your business. Include those keywords in the blog posts, to rank higher on search engines.

Set yourself apart from the other business bloggers with the help of the above mentioned tips. Make your blog invaluable to the web users, and your business will gradually move up the ladder.

Google Drive (G-Drive) – Launch in April First Week?

Shivam Kohli — Wed, 28 Mar 2012 13:48:23 +0000

Google is supposedly ready to launch their cloud-based storage service known as Drive, as early as the first week of April.The service will allegedly come with 1GB of free storage with the option to purchase more, will include a local client and a web interface that looks like Google Docs, and will have a domain-specific Google Apps version.Also, there will be an available API for third party use, unlike that of Google Music for folks to store content on the Drive from other applications.

Plenty of hypothetical Drive launch dates have already come and gone. Inside sources have confirmed that Google is planning to launch GDrive in This Week. Even GigaOm isn’t ready to say that this will be the final one.

Google is making a strong push to tie all of their services together. If GDrive actually launches, the product will compete directly with the industry leader Dropbox as well as Microsoft’s SkyDrive service. These services, which are well established, offer users 2 GB (Dropbox) or 25 GB (SkyDrive) of free storage.

While the Google Drive is launching long after the competition, the native syncing functionality combined with the ability to easily share files by simply providing a link will be appealing to some users. In addition, the pricing, which is currently $5 per year per 20 GB for Google’s other services, should help Google win over the budget conscious consumers and businesses.

As usual, we’ve got no way to verify the rumor, so we’ll just have to wait and see. The first week of April is only a few days away, so it shouldn’t be much of a wait if it turns out to be true.

Source

10 Best Graphic Design Samples

Shivam Kohli — Tue, 20 Mar 2012 11:11:21 +0000

Thanks for the huge love to my artwork designs. In this article, I’m showcasing my latest graphic designs. I try to sum up current state-of-the-art graphic designs. The key feature of modern graphic design is simplicity so in these designs, whole my concentration was on simplicity. Well, here I post some of my best graphic designs & characters. Hope you like them:

10 Beautiful ArtWork Designs

How to Increase Traffic to My Blog – Best Methods

SujataK — Wed, 22 Feb 2012 08:12:17 +0000

In today web world, there are probably billions of blogs and the most common question among webmasters is “How to Increase Traffic on My Blog”?. Generate traffic is more like an art instead of science. It require your time, patience and hard work. You can boost your blog or website traffic by implementing following suggestions:

Add Subscriptions and Email link: Use RSS feedburner and email option on your blog so that user who a good experience and want to come back have sign up option to subscribe for email notification of recent post or updates. To increase traffic or visits put visible buttons on top of your blog or at the sidebar, to invite user who enjoy your content.
Analysis Your Keyword While Writing Post: Always optimize a post title and headline with help of keyword research to target a specific traffic or users. By using a Google tool called as AdWords Keyword Tool, some of the blogging CMS (WordPress etc) provide you keyword plugins of their own where no need to use Google AdWord.

Keyword search is targeting the terms and phrases your audience are actually typing into a search engines. When you search your “post idea or word” in adwords it will show you matching phrases, intent or terms type by users in search engines, use “exact match” options to get best results. Perfect keyword targeting gives you value by using the phrase effectively in the title of the blog post, and writing high quality content about the subject.
Analyze Your Traffic Through Google Analytics: Analytics will tell you from where visits originate, sources of quality traffic, how much you earned, where you’re succeeding, and from where you have more opportunity. It will tell your mistakes too.
Be a Part of Popular Conversation: Being a part of forums, portals or big sites is getting attention from those interested in the discussion and potentially get links and traffic from the industry leaders as part of the process. Get discussed, generate conversations, arguments and competitive behavior on other blogs and sites. Some popular sources can be Seomoz, Search Engine Journal, Techmeme and Mashable.
Comment/Interact On Others Blog: You can achieve great link and visibility through comment posting other niche blogs.

To get the benefit be aware of the name and the URL you use when commenting. Uniformity matters in linking to internal pages by using a name for keyword-spamming as only a few add real value, and even fewer are truly fascinating and remarkable. Blogger sit up and think to approve comments so that it didn’t harm his blog. For better understanding on it read article on comment marketing.
Contact And Email Me: Make sure you’re not ignoring to share email signature or contact information on your blog, it have an opportunity in a conversation with you.
Do Guest Blogging: Guest blogging can be useful way to extend your brand by in earning early external links and references back to your site, which will take direct traffic to your blog and increase your search rankings. Where you will allow others to write post on your blog or you can write post on others blog to get a link. Have a phenomenal piece of writing to publish that’s never been shared before and give them the ability to read it.

To get good guest blogger on your blog, present value of posting on your site by highlighting statistics like traffic data, social followers, and RSS subscribers to convince. First you need to find relevant audience and sites, second researching the posts that succeed on your target site, the makeup of the audience, and you’ll earn a much higher return with each post. Social networking sites (Facebook, Google+, LinkedIn, Twitter) are great sources to find guest blogging opportunities.
Don’t Give Up Soon: Try hard and don’ give up at early build your brand with these strategies soon you will get a value result.
Have Unique Features and Design: Readers first look at a blog design and features, the power of flashy design and usable feature can’t ignore. Blogger can make a big difference or harvest amazing benefits on the traffic, sharing and impact on every post you write.
Involve Yourself in Sites Q+A: The best examples are Yahoo! Answers, Answers.com, Hubpages and more every day, thousands of people ask questions on the web to have better answer. Engage in high value Q+A community with quality questions to answer. The question receives high visibility and linking back by producing an actual blog post or getting social traffic/referrals.
Join Communities Where Targeted Audience Already Present: Spend your time to find out places where a large portion of your audience available on the web. Once you’ve achieve the communities where your targeted readers gather, you can start joining them by creating an account or read what others have written. Probably you already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic being a good web citizen and you’ll get good traffic, trust and fans.
Known your competitor: Everybody hates to be compared and rated against one another or love when somebody publishes them in a list of “the best or the top” in their field, and everyone who’s ranked in the list highly praise it sharing it and links to it. Know best of your niche as Bloggers, publishers and site owners of web world. Try to get every highlight of resource that lists as best by sources like blogs, Twitter accounts, Facebook pages, individual posts, people, conferences are an excellent ways for earning traffic and becoming a known in our field.
Organize Your Blog Content From SEO Point: To obtain huge traffic opportunity on your blog, search engine optimization is simple and easy way to set up. A right SEO can help you to absorb your writing mistakes and taking advantage of SEO is of tremendous value to bloggers. SEO have different way of advertising like guest posting, press release, affiliate marketing etc or you can visit a relevant source How To Write A Good Blog. SEO can build traffic and success to your blog, will grip thousands of visitors to your blog by optimized searches.
Participate In Events: To gather immense information or updates of your niche you can attend social events or organize your own, the more people you meet and connect with in real-world are more likely to naturally lead to discussions about your blog and ways you can help each other. This will give you links, tweets, shares, likes and general business development. It will be worth attending any meetups, conferences or gatherings after identifying its usefulness.
Post Content Which Audience Share to Appreciate: Targeting blog content that audience’s like-share to help spread the word with the great infographics that strike a harmony, beautiful videos that tell a story and amazing collections of facts that challenge common assumptions are all targeted at audiences love to share. As readers naturally less active in evangelizing the work you do.
Review Your Readers: Like what your readers want from you or analysis kind/type of readers visiting your site or which part they are reading most or spending how much of time. It will benefit you to improve your forecasting or where you suspect showing the distribution of viewpoint, usage or opinions can be helpful.
Share Your Posts on Social Networks: If you haven’t, register yourself at a Twitter, Facebook, Google+ and LinkedIn do it now. These networks are attracting vast amounts users around the world on internet, and those participate on these sites fit into the “content distributors” list. Fill out more information on these profiles to the fullest possible extent. Start following industry achiever, influencers and connectors. And share your own blog great stuff (posts/content) to make a positive impression about you and chance to go “viral” and earn sharing from others. For bloggers, social media is the largest source of traffic, when SEO is a less consistent driver.
Use Photos And Graphics With Proper Link: You can show your own talent and creativity or upload someone known’s who can produce funny cartoons, paintings, illustrate graphics or take photos, with proper licensing to improve the engagement and enjoyment of your visitors and create another traffic source via Image Search. You link your image with any of your post or divert your visitor to any relevant page else people will use your images without linking back.

Google+ New Feature “Search By Location”

SujataK — Thu, 16 Feb 2012 11:58:36 +0000

Interesting News: Google+ is growing into a most competitive industry in today’s digital world with reliable platform in competition with Facebook, Twitter and LinkedIn.

One of the most interesting new features initiated, a holiday inspired endeavor that aims to deliver Google+ updates on a daily basis to come out of the facility to perform “searches by location”, like Google place where you can filter your searches by a zip code or city.

Benefit To:
Better for local businesses or marketers who use Google+ to increase visibility and exposure in their local appearance. This is a effective and powerful feature that allows to find local posts, people, hangouts, that matter most to you and improve your local network or business. A user simply has to conduct a search in Google+ as they usually do by typing in a keyword and press enter would, at the top of the page. From there the search results show up you’ll find a drop down and select the hangouts option, to filter the result just have to type a city or zip code.

The company has attempted to do this with hash “#” tags to search for posts / sparks / activities . You can pretty much find anything from people search to search the case on both the conventional and mobile web.

This feature should be of great interest to in order for users to be able to find you in the results, you must tag your update with the location you want people to see. Google+’s search features, combined with optimizing your posts with discovery in mind. It involve finding details about a hotels, markets, night clubs or what’s playing at the theater, it will help the user to finds the right information on the topic at hand.

As the new features spin in, it will continue to grow and remove incomplete or lacked features.

Easy Money Making Email Marketing Tips

Ankush Kohli — Thu, 15 Dec 2011 10:20:02 +0000

This article is very useful for all new or existing small-medium businesses in search of customers and clients.

In case, if you are planning to launch a business online, then there is no harm to guess that you would like your business to earn you money. In any case, remaining is just a hobby. A good reason to do that is, there are lots of ways to earn money online. Not only that, there is also plenty of space to advertise your business. Out of these most admired methods is email promotion or email marketing. It is very low cost and most importantly, it’s successful.

Here are few tips before you put your first step:

1. Create a list is essential to be effective. If you have done any sort of research or read about email marketing, then you might have read this quote as well, “The money is in the list.” The rationale behind many people advocate it, because it’s true. Actually, it’s so vital that the whole thing that follows revolves around this tip.

2. Made a choice, market ceaselessly. Getting traffic on your website requires a lot of resources. It’s required, but email marketing simplifies things. Know it, how visitors come to your site, you persuade them to share their email address with you. After that it hardly matters if they never visit your site again. As an alternative, you would be able to market them each time as per your requirement.

3. Offer some value every time. Most commonly asked question about email marketing is how frequently to send promotional emails and how often to send info only emails. There is a always a warning that you should restrain from sending too many sales/promotional emails, but that’s not right at all. Given that you are present value with what you are selling, then nothing wrong in that.

4. Give a thought while creating persuasive email subject lines. The subject is what the people will see in their email inbox. If they don’t find it interesting or if it doesn’t entice them to see what’s inside, then they will send it to trash, even without opening it. So, that means no sales. On the other hand, if you can at least convince them to open your email, then you are likely to get a chance to showcase your offer to them.

5. Avoid being too eye-catching. Indeed, there are many subject lines that can give you a much higher email opening rate, but you should avoid them to trick people into opening the email. Or in case you do then they might open your email, but soon they will realize that you have tricked them. They will simply unsubscribe or mark as spam to your email. An easy way to put it is to each time ensure that the body of the promotional email message justify any promises you put together in the subject line.

So, these were the only few tips to assist you with your email marketing business. There is many of other stuff you can do, but having said that, these ones are a good start. With all of the things it has going for it, every minute you waste is another minute you will be letting off opportunity to make money.

Google+ Business Pages Features & Overview

Ankush Kohli — Wed, 23 Nov 2011 11:15:16 +0000

Google+ launched “Pages” for business and brands after originally announcing its Google+ social network in June that only allowed personal profiles.

Google+ even has also removed some of the brands that set up accounts using the personal profile. Some businesses were allowed to stay for testing purposes including the Ford Motor company.

Here are some of the major features of new Google+ “Pages”:

1. Allow Local Businesses to Create a Page – This enables customers to easily connect with the business’s physical location and include a map, address and phone numbers.

2. Google+ Pages includes Circles - The default circles include: Following, Customers, VIP’s and Team Members.

3. Conduct Hangouts – This duplicates the feature as seen in the personal profiles.

4. Share Photos, Videos and Links – This is the same as personal profiles and Facebook.

5. Google+ Allows Multiple “Pages” – Similar to Facebook even though you access your “page” through a personal account you can choose what profile business or personal you want to act as.

6. Total +1 Counts – As distinct from personal profiles an overall Google +1 count will show on a Google profile “page”. This will provide “social proof” of the popularity of a brands website which is a not a function for the personal profile G+ badge.

Google+ “Pages” – An Overlook

The Google+ pages are a very simple start that at first glance looks almost immature (we have become accustomed to what is now a very complex Facebook platform.)

What must be kept in mind is that any social network is a “work in progress” that will continue to develop and grow.

So some of the “missing” essential features that people have become accustomed to on Facebook may appear in time as Google+ pages “grow up:

1. Multiple Admin – This is not currently available but is coming apparently.

2. Custom Vanity URL’s – Just like Facebook when it launched its pages you were given a very big “number” not your name or brand. There is no information on when that might change.

3. Google+ Fans will not be able to Post Directly to a Wall – Currently you cannot post directly to a page but only offer comments on a post.

4. Google+ Pages do not Allow “Games” - I don’t know about you but I am not going to be shedding tears about this feature not being included.

5. You Don’t have to Verify you are a Company or Business – At this stage, you don’t have to validate your company credentials (I am sure this is an initial expediency measure to ensure fast take-up). Google+ will be providing verification badges in the future that will assist in ensuring brand “pages” credibility.

6. Pages Cannot Follow People – You can only follow people after they have first been followed as distinct from Twitter’s rules.

How to get Started with Google+ Pages:

Just like Facebook you do need a personal account to get started.

Step 1: Start at Your Personal Profile – Open up your Google+ personal profile dashboard and start the process. To setup a Google + Company Fan Page you will start by going to https://plus.google.com/pages/create

Step 2: Choosing Your Business Category - Start creating your page by selecting whether you are a local business, product or brand, company, institution or organization and the other options.

Step 3: Adding your Brand Name – This include adding your website URL (website link) as well as your business sub category and who you would like to be able to see your fan page. You can now limit what age group can see your fan page and limit if the content is not appropriate for certain age groups or users.

Step 4: Customizing the “Pages” Profile – This is where you write what your business is about, choose a Tagline for your business and upload the company and brand logo.

Step 5: Optimizing, Sharing and Connecting – You can embed a snippet of code in your website or blog that allows people to link and connect to your Google+ “page”. It also provides you with the URL for your business “page”.

After setting up your Google + Fan Page, you can share the new fan page with all your circles. Make sure after you setup your fan page that you post a couple things on there to not make your brand or local business look like they haven’t done anything. If you are on the cutting edge of technology, you should always be posting about the things that you’re doing on your site. Give yourself like, push it out to all your circles.

No,w you can manage your Google+ business page from Hootsuite. Here’s our eMarketinGuide Google+ FanPage. Don’t forget to follow us if you like it…

Amazing Social Media Growth Statistics 2011

Ankush Kohli — Mon, 14 Nov 2011 07:52:05 +0000

During weekend, I read this article on jeffbullas and it was brilliant. It’ll tell you why & how social media is the future of Web. Here we go:

There are 2 billion of us who are connected to the internet and have been distracted by social multi-media networking sites that are generating astounding amounts of content with alluring high definition images and videos.

One cannot run away from their charm as they entice you to log in when you are out and about with either with your laptop, iPad or smart phone.

Have a look on stats below at the steep curve of the user growth rate in all age ranges and demographics, and the increasing popularity of social networking into every facet of work, play and life in general. One can’t disagree anymore that social media hasn’t changed forever how we interact and connect online.

One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets’ now 7 billion people by Facebook’s 750 million users)
People spend 700 billion minutes per month on Facebook
Each Facebook user spends on average 15 hours and 33 minutes a month on the site
More than 250 million people use Facebook through their cellphoness
More than 2.5 million websites have integrated with Facebook
30 billion pieces of content is shared on Facebook each month
300,000 users helped translate Facebook into 70 languages
People on Facebook install 20 million “Apps” every day
YouTube has 490 million unique users who visit every month (as of February 2011)
YouTube generates 92 billion page views per month, excluding those videos viewed on phones and embedded in websites
Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
Wikipedia hosts 17 million articles
Wikipedia authors total over 91,000 contributors
People upload 3,000 images to Flickr (the photo sharing social media site) every minute
Flickr hosts over 5 billion images
190 million average Tweets per day occur on Twitter (May 2011)
Twitter is handling 1.6 billion queries per day
Twitter is adding nearly 500,000 users a day
Google+ has more than 25 million users
Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

Source: The Growth of Social Media: An Infographic

Are We Over with Facebook?

Ankush Kohli — Wed, 19 Oct 2011 12:05:25 +0000

As soon as a brand name turns out to be famous, we assume it’s there to stay. So for years now, we’ve been Googling to show we are well-informed, Tweeting to remain through what’s occurring around us, and Facebooking for exhibitionism and voyeurism.

Nevertheless, with Facebook bringing new policies, and Google trying to surmount yet another aspect of our lives with Google+, there seems to be a sense of discomfort among netizens. The question rises, ‘How much do these networks know about us, and how will they use that knowledge?‘ is at last becoming significant.

So why should we get worried now? It is a known fact that Google has been privy to the content of supposedly private emails ever since they began to display targeted advertisements on our sidebars.

The adverse effects of Facebook become a topic of debate every time a post has a drastic effect. Earlier, the site was held responsible for ramifications ranging from divorce to denial of medical benefits.

The Facebook debate intensified when it was discovered that Facebook was using cookies to keep track of sites a user visits even after s/he logs out of the network. A huge number of Facebook friends began to post on each other’s walls, cautioning that the network was going to start charging money for its use, except one spammed all of one’s friends with the notice. Others began to sending notes on the dangers of Timeline – such as, that people will be able to see you’ve ‘unfriended’ them. Just in case they didn’t get the hint, now they can rub their faces in it!

It was also assumed that the amount of information and connections one has on Facebook will keep one ‘locked in’ for decades made everyone disgusting at the idea.

Do we recall that Mark Zuckerberg and his buddies didn’t bang on our doors with guns and forced us to sign up. Neither did they make us update their friends with every bit of detail of their lives. Also, they haven’t deprived anybody from the freedom of deleting posts, or even deactivating their accounts.

There appears to be a long-lasting fear that Facebook will expose undisclosed stalkers by allowing stalkees discover the people who are checking out their profiles. Every once in a while, one finds a wall post linking to a page that will allow one to “see who’s viewing [one's] profile!”. Never mind the fact that a user can block people from finding him or her, and filter what people see even if they do find him or her.

Also, users appear annoyed by Facebook’s decision to prioritize updates from people they interact with the most. Why does Facebook get to decide whom we want to see updates from? Thus people would like to be updated on the lives of people they don’t remain in touch with?

As soon as Google made an effort to seize Facebook’s grip on social networking by launching its e Google+, Facebook reacted by replicating its one attractive feature – circles to determine the visibility of each post.

A great deal has been made of Twitter‘s role in coordinating relief efforts after bomb blasts and natural disasters. Many of us are grateful to Orkut, and later Facebook, for enabling us to get in touch with long-lost school friends. Blogs and websites have done for intelligent people what shopping malls and reality shows did for beautiful ones – authors and journalists have got unprecedented publicity through their web forums, and cartoonists, humorists, and even artists have been discovered.

Content Monetization Methods with How To

Ankush Kohli — Mon, 10 Oct 2011 05:12:48 +0000

Content monetization is the method of earning money by writing content for various websites, such as: e-zines, blogs etc.

There are numerous ways to carry out this method. You can get paid by selling your content or by involving yourself in web-based writing opportunities. In the 1^st method, buyers of your content could be anybody from book publishers to record labels to artists. In the 2^nd method, you can take part in any of thousands of options existing all over the internet. Many of these possibilities come up by the use of Google AdSense, sale of consultancy or advertising for any local small business.

Knowing this technique is very important in order to develop your text as per your readers’ expectations. In attempt to grasp the attention of your readers, you’ll have to write the content considering the particular audience’s preferences in mind. It is vital, if you are writing with a cause in mind. You require to communicate the cause you have in mind.

Likewise, if you are writing for a tabloid or magazine, you have to write articles or features in a certain way that instantly get the reader’s attention. You get paid through writing compelling piece that editors of the tabloid or magazine want to pay you for. Furthermore, you require making it an amazing article for those who desire to promote in your tabloid, so that it can earn from business relations, readers and advertisers.

In case of advertising, you need to devise the content in relation to the related market – you have to make prospective consumers of your products or services know about the qualities of your product. Your purpose is to induce them about the superiority of your product or services and purchase them.

You could also sell your business ideas, for which you have to spotlight your content on the ideas. It enables the customers to see your ideas again and again and get familiarized to them. In case, you own a website, you can enhance your income from your website by advertising with the help of e-marketing tricks and tools such as Google’s AdSense, paid posts and link insertion.

You may argue that why would you require every bit of this information since you write your content as part of your hobby. However, why not get paid from your hobby? Wouldn’t it be great if your hobby and income joined hands? If you want to enhance your blogging income, you can use link addition as a simple tool for content monetization of your blog. All you require to do is to put in some java script code in your site and it monetizes your site automatically. The affiliate program will use words and phrases from your blog and employ them to link it to relevant advertisers.

I’ll be the happiest person if you start earning online after reading this article. All the best everyone!

Importance of Keywords Placement in Affiliate Marketing

Ankush Kohli — Mon, 03 Oct 2011 11:17:37 +0000

Optimization is the whole thing in affiliate marketing. A majority of the time you begin with a losing campaign and simply make it profitable through optimization. But if you’re a fresher/un-expert, you would be unsure, how to correctly optimize for a campaign.

For newbie’s, we constantly advocate starting with self serve platforms on “cost per click” basis. For Facebook it’s everything obvious. You optimize banners while testing targeting age, keywords. But many affiliate platforms including provide you opportunity to work on keywords or placements as well as ads. Therefore you have to work on these 2 metrics.

So the question might arise in your mind that what’s more vital among keywords/placements or ads while optimizing a campaign, we suggest 90% of the time will be the keyword or placement, because each ad performs in a different way depending on the keywords.

From campaigns we run, the biggest ROI discrepancy is among keywords or sites. Several keywords just don’t work at all regardless of what ad you throw at it. But with ads, if you have an excellent placement, even the most horrible ad will obtain a few conversions. Thus, seeing that a rule of thumb, concentrate on keywords/sites first. Engrave the trash straight away there. Even if you have no profitable ad yet, maintain the lowest cost per acquisition creative. Following getting clear of various terrible trailing placements, you’ll discover that you’re breaking even or even profiting from previously “red” ads.

When you start running your theoretically profitable combination you may realize it’s still losing you money. However, this is your best bet and that’s exactly what you should do when you are optimizing the campaigns. But keep in mind that you’re also leaving some profitable keywords on the table.

These are understandable things, since everyone had a lot of questions similar to these at the beginning as no one had a clue what to carry out.

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