Online Marketing Tips - SEO Tricks, PPC, Email Marketing Tips Blog

Adwords Ad SiteLinks – Snapshots & Detailed Overview

Ankush Kohli — Tue, 27 Jul 2010 12:09:16 +0000

In November 2009, Google Adwords team introduced Adwords Ad SiteLinks. Recently, last month (in June) they put a post on their blog with a Ad Sitelink snapshot. They wrote:

Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns.

“Adwords Ad SiteLinks” is a hot topic since Adwords team post about this first time and till now as they’re testing this feature in every aspect.

I was browsing my other online marketing friends blogs & then I noticed few posts and snapshots about “Ad SiteLinks” so I thought to publish a post on it because it’ll be valuable to other online marketers as well.

Here’s the few “Ad SiteLinks” snapshots:

“Sinead” posted a complete guide on Ad SiteLinks at redflymarketing.com. she posted shanpshot with how to setup sitelinks for your campaign details etc. Nice posts by: redflymarketing.com and brandverity.com.

Google Me – Facebook Competitor Service

Ankush Kohli — Mon, 28 Jun 2010 03:38:11 +0000

Digg founder Kevin Rose tweeted that Google is working on “Google Me,” a new upcoming social service from Google against Facebook. Don’t know whether its true or not but Kevin Rose tweeted on their status that this information/rumor is from “very credible source”.

Google Buzz, a recent social networking service that was not upto the mark but as they’re having huge-huge online users information database so they’re again trying their hands in social networking service.

Time will tell whether it’s rumor or not, hover for now, it’s a breaking news.

10 Email Marketing Tips to Increase Sales

Pratibha Srinivas — Thu, 03 Jun 2010 03:42:17 +0000

Email marketing campaigns are a fast, efficient and affordable way to stay in contact with past clients, garner new sales and promote your business. Starting an effective email marketing campaign is easy with a few tested strategies that can open up a whole new base of clientele.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them — so they’ll buy from you again and again! (This is called the “lifetime value” of your customers, and it’s extremely profitable.)

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers. Business 2.0 recently reported that permission-based marketing messages enjoy a response rate of 11.5%, compared to a mere 0.55% for banner click through’s.

If you’re stuck for ideas on how to use email marketing to ramp up your profits? Here you can start with 10 proven tactics:

Develop relationships & establish credibility by offering free information: Highlighting how you have helped past clients is an effective way to show what you can do.
Acknowledge the subscription of a user: Plainly put, you must give subscribers a choice. Subscribers must make a conscience decision that they wish to receive your email. Avoid stealth sign-up methods that collect addresses. Avoid pre-checked newsletter boxes that opt users in with little deference to their true desires. Confirmation of all subscriptions should be required.

To help you maintain an efficient operation, you can automate the acknowledgement process by setting up an auto responder to your subscription email. An auto responder feature allows you to create a customized message that will automatically be generated and sent to your list member to let him/her know that you have received a message. You can start out your acknowledgement email as “Thank you for subscribing to our weekly newsletter.”Keep a record of all requests for subscription to your newsletter or product offerings, even years afterward.
Allow users to unsubscribe from your list: Be respectful. Always include an opt out message at the bottom of the page. Include clear instructions and a link for opting out of future mailings. Not only will this save you the headache of dealing with people that really want off your list, it builds trust in clients that are actually reading your emails.

Keep your email list clean by removing faulty email addresses. ISPs monitor the volume of email sent as well as the failure rates. Large volumes of both are indicative of spam and could result in your domain being black listed. ISP’s make the assumption that you are a spammer & could block all emails from your domain.
Personalize: Response rates to email campaigns are said to increase with the personalization of emails. People are prone to respond more favorably to emails that start with their names, or personalized salutations such as “Dear Susan.” However, personalize your emails only if you have information on the first names of your subscribers or opt-in list. If you’ve incomplete data, never attempt to personalize your emails and have your emails start with “Dear Unknown.” There is nothing more irritating to an email recipient than being labeled as an “unknown.”
Subjects: Be honest with subject line. Make sure your subject line is relevant and capture the reader’s interest. If the first couple of sentences are not related to the subject line, you will lose your audience. Many email readers screen their email by simply deleting those topics they deem SPAM.
Offer electronic “loyalty coupons”: This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase as soon as possible. Follow-up offers are one of the most powerful ways to build a profitable business because.
Clarify your Privacy Policy & Contact Info: Put your contact info in two places within the email. Bombard the text with ‘click here’ or repetitive plugs doesn’t usually do much but look like a hard sell. Two well placed and clickable contact links near the top and bottom of the email makes for easy and effective responses. Trust is essential in creating stronger customer relationship on the Internet. When a visitor subscribes to your newsletter and gives his or her contact information and other pertinent details, the person assumes that his/her information will be used only in-house, never shared, sold or rented so clearly articulating your policy. State on the registration forms what kind of information user may be willing to provide.
Test, Test and Test More: Create a test group, view formatting in an email client prior to sending any emails to your list! Test all the links contained within the email message and make sure they are properly formatted and work! Do a test mailing and send to a small population in your group to test your message. Conduct an A/B split test to determine the effectiveness of your message. Make sure that the sampling is a large enough that the results will be an accurate reflection of the messages effectiveness. Put your eye so that the same person doesn’t get more email at same time.
Respond promptly to email inquiries: The hallmark of good customer service on the Internet is the quick response time to email inquiries. Make sure that you respond to emails from your subscribers quickly to assure the person that you are taking care of his/her concerns. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can significantly increase your chances of closing a sale by providing your leads with extra information.
Track and analyze the results: As with any marketing campaign, tracking the results and optimizing performance over time is absolutely necessary. Thankfully, sophisticated email marketers can track insightful and actionable data that can be used to evaluate performance using Google Analytics & other softwares.. Important metrics to analyze are pass-along, click-through, and conversion rates. Marketers separate the click-through and conversion rates by original customers from referrals and evaluate their respective performances. These metrics will alert a marketer to which offers and customers drive the highest ROI.

I hope by implementing these practical policies, you can increase sales + traffic to your site.

Google Adsense Future

Ankush Kohli — Mon, 03 May 2010 05:49:49 +0000

Now-a-days, every online user knows about Google Adsense Program and wants to make full/part time earnings from it (such a popular product by Google). Today, I’ll discuss about Google Adsense future in my blog.

Recently, Google announced in their adsense blog of having more than “1 Million Adsense Publishers” (A huge list of publishers that Google have).

You also must hear about Adsense new ads layout though only some of you noticed it. Google is experimenting with it’s new adsense ads layout. Publishes, on whose networks, these new layout ads are running, earning a lot better because these ads more like website inside stuff instead of a ad of third party website.

I noticed a thread of WebMasterWorld about Adsense future. The next thing that arise in my mind what will be future of Google Adsense program in next 5 years? Will they capture the rest of publishers or it’ll be difficult to survive in the market?

Mobile Website SEO Tips & Guide

Ankush Kohli — Tue, 13 Apr 2010 06:20:36 +0000

Mobile SEO is brilliant in terms of local businesses as people can call on this information in an emergency and find a local business so solve their problem. Finding a local car mechanics when your car has broken down, for example, must be easy to find on the mobile phone as people will need a quick fix. Mobile SEO can use localized SEO techniques, such as using Google Maps and other local SEO techniques to get up the rankings on Google. This will generate some very quick conversions as people need these sorts of services. Ecommerce solutions can also benefit from Mobile SEO with many people wanting to purchase things, such as theatre tickets, while they are out and about.

Google also took initiative into mobile industry when they allow you to start a Adowrds campaign on mobile devices. In this regard, it also launched “Mobile Keyword Tool” as well.

Google published “We are happy to let you know that the Keyword Tool now offers keyword suggestions for Mobile campaigns. Just access the Keyword Tool from within any mobile-only ad group and you’ll get shorter, mobile-device specific results. (Note that, at this time, mobile suggestions are not available in the standalone version of the tool so you’ll need to be logged into an account directly.)”

Factors that need to be care in Mobile Website SEO:

1. Apply general on-site optimization techniques: No doubt that SEO for mobile website is different than a general website but you can apply few basic techniques to your site. Use all the SEO “on-page optimization” practices that you know:

Title tag optimization
Metas Optimization
Uses of heading tags
URL optimization Anchor Optimization
Etc.

2. Ensure you key content is placed in the top part of the page as the users and bots will find it easy.

3. Your website should be crawl-able by Mobile search engines. Here’s the list of mobile search engines:

Google XHTML http://www.google.com/xhtml
Google Mobile http://www.google.com/mobile/
Yahoo Mobile http://mobile.yahoo.com/search
MSN/Bing http://home.mobile.live.com/Home.mvc
AOL Mobile http://mobile.aolsearch.com
ABPHONE http://www.abphone.com

4. Also you can submit your website to Yahoo Site Explorer Mobile Submit page. Here it’s:

5. See how your website is opening in mobile browser: http://ready.mobi/launch.jsp?locale=en_EN

6. CSS Tips:

Websites using tables for layout will not render well on mobile handsets. The site must use CSS for layout.
Use Valid XHTML Coding. WML is the specific language for mobile users however the more usable is XHTML so here are the tips for XHTML. Mobile search engines have more trouble in parsing the webpage if it’s having invalid code. So you can reduce the risk of not opening the website by validate the webpage. You can validate through W3C Validator.
Character encoding should be UTF-8
The most important information of your site must be right at the top of the page as it can be very time-consuming for browsers to read through.
You have very limited screen real estate. About 2×3 inches or so consider the size in mind.
if you are a more robust e-commerce site, consider creating an m-commerce site (mobile site) with:
- Mobile galleries
- Product catalogs and shopping basket
- Billing management
- Ease of use/login
- All images should be striped out, unless they are must.
- Remove all advertising as you already have limited screen space.
- If you don’t need it, hide it. Remove any Google Friend Connect, Facebook Fan Box or other third party services. Focus on your content.
- Remove Flash, Java and any plug-in content unless absolutely necessary.
- All in all, simplify.

7. Maximum total page size recommended is 20 kilobytes.

8. Accessibility: In order for a site to work on a wireless handset, it must adhere strictly to website accessibility guidelines, as set out by the W3C http://www.w3.org/WAI/

9. Keep on Top of Mobile Technologies - The technology continues to improve and get better. Avoid using intensive presentation methods such as Flash and Ajax. Again keep the design simple. While we expect technologies to improve, you want to ensure that your mobile site will load fast and provide an output that is useful to the user.

10. Optimize for Local Search – ensuring that your site is well optimized for local search, will mean that people should be able to find you when they are looking for local resources. Update your profile and include links to your mobile site (if you have one) and make it easy for users to find your business and more importantly “reach out and touch your business”. It is not just about the Yellow Pages anymore.

Resources List:

1. Mobile Website Design Resources:

Mobile Awesomeness – www.mobileawesomeness.com
MobiSite Galore – www.mobisitegalore.com
Accuracast – http://mobile.accuracast.com

2. Some of the popular Mobile Analytics:

Amethon
Bango Analytics
GetMobile Analytics by Quattro Wireless
Mobilytics

3. W3C mobileOK Basic Tests 1.0 = http://www.w3.org/TR/mobileOK-basic10-tests/

4. WordPress Mobile Plugin: A tool that addresses issues with any type of handset: http://wordpress.org/extend/plugins/wordpress-mobile-pack/

iPhone & Android phones face less troubles in displaying the non-SEO WebPage.

More Than 100% New Visitors on a Website?

Ankush Kohli — Wed, 24 Mar 2010 12:17:35 +0000

I was also shocked to see this but Yeah this is true! This week, I notice that my blog is showing not only more than 100% in fact more than 500% “New Visits” traffic stats. First I thought a lot about it that how it’s possible. Is this a Google error or I’m not updated? But then I Google it and found techacid post also on the same topic, posted on 5th March’2009. Here are the snapshots of eMarketinGuide.com traffic stats:

Another Snapshot of 22nd March (Previous Day) Traffic Stats:

It’s not only the New Visits, it’s also showing the wrong numbers of total visitors as well, see the red marked portion in above pics. Now, few questions arises in my mind:

Is this happen in March month of every year as it happened in last year as well (approx. same time)?
OR is it a bug, available in Google Analytics forever?

I’ve posted about this issue on Google Analytics Help Forums as well and expecting a quick response from AnalyticsPro.Chris (Google Employee). Let’s see what Google is saying.

Am I the only one who is facing this issue now-a-days or there are more people. Let’s share…

Few Web Insights – eMarketinGuide.com

Ankush Kohli — Thu, 18 Mar 2010 10:30:09 +0000

Outlook Social Connect - Microsoft has struck deals with LinkedIn, Facebook, and MySpace that will bring your disparate networks of friends and colleagues to Outlook. It’ll give you power to bring status updates and user photos to your e-mail.
Search any specific folder in Gmail: As you search spam, you can also search any particular folder in your Gmail. For e.g. if you want to search only in drafts then use “in:Drafts (keyword)”. It’ll only give the search results from drafts folder.
Gmail adoption is growing faster internationally than in the U.S., Reinstein said on 14th March’10 in SXSW Interactive. He said, Gmail holds the top spot in email usage in India at the moment.
New Gmail Etacts plugin - This Etacts plug-in automatically adds detailed contact information to the sidebar of messages. You not only get links to any social networks that contact is a part of, and some of the information contained therein (such as their occupation and location), but you also get a detailed summary of your mailing history with them, complete with nice little graphs and charts as well. All this information is also available in compose mode as well, so you know exactly who you’re sending it to. Screen-shots & installation.
Linkedin Company Buzz Application: Under “More…” link, choose “Application Directory” & select “Company Buzz” tool that allow you to discover relevant trends and comments about your company from Twitter. The tool lets you customize/modify the topics to watch and displays charts to track activity.
Twitter introduced @anywhere, a tool to better connect third party sites to related Tweets. See here: http://twitter.com/anywhere
WordPress 2.9+ comes with recycle bin feature: Any post which gets deleted intentionally or accidentally by the users can be retrieved and restored from the trash area. The posts remain in the recycle bin for a default period of 30 days and get removed permanently there after. With WordPress 2.9 the users can also edit the wp-config.php file and have the option to control the trash bin.
Wikipedia.org is the No. 1 website in the race of organic traffic with 15,421,396 keywords however Google.com is receiving traffic only from 3,993,082. Source: semrush.
Track Facebook Fan Pages with Google Analytics. See here: webdigi
Useful Firefox Shortcuts, help you to increase productivity -
- Ctrl + 1 = select leftmost tab
- Ctrl + 2-8 = select open taba in their order from left to right
- Ctrl + 9 = Choose rightmost tab
- Ctrl + T = Opens new tab
- Ctrl + Tab = Select next tab in active window
- Ctrl + Shift + Tab = Select previous tab in active window
- Ctrl + Shift + T = Undo close tab
- Ctrl + F4/W = To close active window

Effective Website Branding Tips

Ankush Kohli — Mon, 08 Feb 2010 07:16:44 +0000

Click! Click! And your work is done online!

So, what is it that would differentiate your website from the others? It takes only a few minutes (in most cases, a few seconds) for a visitor to pass by your site before he gets what he wants on the internet.

In a world, where billions of websites are available, yours is just one of them. Branding is the key here to hit the dart. In other words, to be noticed amongst the many is an art in itself.

Last month, I wrote an article on “Why branding is an essential aspect of marketing” and now, these few tips would help you make a start to be that one in a million websites:

Emphasize on what you do and not on who you are – Your website content should clearly project the commodity that you offer and not what you are all about. Use appropriate and minimal words to define your products/services. However, this does not mean that you should not give out information regarding your company. Ensure that you have a separate page depicting the corporate identity and stating what your organization stands for.

Attractive Website – A visually attractive website can count on more visitors than that of a less appealing one. Make appropriate use of colors that is in – sync with your theme. This could be done with the help of pictorial descriptions that make it easier for the visitor to understand. However, make sure that you balance all the aspects appropriately to give the perfect output.

Logo – A logo would give a picture to your entity. It would define your commodity giving a glimpse into what you stand for. Devising an effective tagline along with your logo is an added advantage. This combined entity would form a memory which the visitor could remember and relate to, even after he has closed your website.

Blogs & Videos – An internal blog giving updates about your organization as well as the industry would be an asset. There are definitely a certain set of people who constantly look for the latest. Keeping your website updated with all the latest blog posts would definitely act as advantage. This way, your website would be renowned as a leader in its domain.

Additionally, make your presence felt in the external domains as well. These include contributing blogs, articles and press releases in other websites meant for this specific purpose. Also, share these posts within your network in the industry. Your frequency in constantly sharing information would determine your popularity. So, “the more the better”!

Incorporating videos wherever necessary would also do the trick! Time constraints might lead the visitor skip your page but now you can stop him with that video which would hardly take a few minutes to get an overview of the entire commodity or the concept.

Research – Any new initiative on your site should always be accompanied by thorough research in your field. You definitely would not want to attempt something that has been tried and tested a several times. Conduct online and offline surveys amongst your target audience to know what they are looking for. Although it is time consuming but the results would set you apart from competitors. Also, you can take expert opinion in this regard, if the need arises.

Controversy Sells – Controversy definitely grabs eyeballs. The purpose of making your website known would be achieved instantly with more number of hits than ever. However, ensure that it is for the right reason.

Search Engine & Social Media Optimization – Effective optimization of your site could take you to places. If you are not proficient in SEO, hire a specialist. It would be worth it. It would also help to generate more leads, thus enhancing your business further.

Active participation in various forums and groups would enhance your views and opinions, enabling you to see the broader picture. You would definitely gain an insight into what other professionals in the industry are working on and what they feel about it.

All in all, online branding is cost effective compared to offline branding (I hope you’re agree with me). Also, the reach is much wider within a minimal amount of time. So next time, work on the above lines till I update you through my next post!

How to Plan Social Media Marketing Strategy

Ankush Kohli — Wed, 20 Jan 2010 11:39:39 +0000

Few of my friends, who were looking for job change, got many calls for interview. Most of time, interviewer’s main query was regarding “Social Media”. Below mentioned are the major questions they’ve asked for:

How to create social media marketing campaign?
What’s the plan & strategy behind social media?
What are the activities you’re going to do?
What the goals are?
How much time you’ll spend and time to display the results?
How you’ll measure the results and what will be the expected results?
And what are the risks behind Social Media?

So I thought to write my next post about “Designing Social Media Marketing Plan”. Here’s the post content, start with “Why” word:

Why Social Media:

The most effective way of getting users attention OR To reach online people.
People tend to take part in online conversations and are happy to communicate with brands.
The information found on the Social Web can be genuinely interesting and quite informative when applied to a business.

Social Media Marketing Plan Steps:

Start with the Goals
Do research to Design the Strategy
Take a Call on “Actual path”
Put into Practice
Result Measurements
Risks
KPI (Key Performance Indicators)

1. Start with the Goals:

Increase brand awareness
Build authority
Learn more about your target audience
Gain inbound links
Educate and inform customers
Improve customer service
Monitor brand reputation
Reach new channels of customers.
Customers Testimonials
Direct connection between customer & the company
Generate leads & drive sales.

2. Create a Strategy Based on Research:

Determining if your target audience is online
Examining the successes and failures of other social media campaigns
Creating realistic timelines
How to measure the results

3. Actual path:

Building Relationships
Creating a Schedule
Staying the Course
Measuring the Results
Making the Right Tweaks

Now, it’s time implement all the plans. In simple terms, you need to adapt below mentioned practical steps:

4. Put into Practices: Mix of content you intend to create, and build work flow around it.

a) Methods:

Write/Read a blog
Share a Photo, Video
Bookmark a WebPage
Post a Question OR Start a Poll
Give replies to asked questions OR participate into other’s Poll
Add a Comment
Write a review
Subscribe to a Website
Being everyone, not only in your own domain

b) Community:Most social media strategies have to address community and how you will embrace the people you seek to gather around your business.

c) Neighbors:Reach out to others in your community, comment, and share.

d) Attention:Build awareness and encourage relationships with the media you’re making.

e) Pay attention and participate in the networks whose audience matters to you in the context of your business objectives. Don’t waste time in the networks that fail either test.

5. Measurement:

Reader comments
RSS Subscribers
Twitter Followers
Facebook Fans
Click Throughs
Diggs
Stumbles
Podcast Subscribers
Search Results
Links
Impressions
And last but not the least Analytics.

6. Risks:

You might lose control.
People talk about you in a bad way.

7. KPI: To know the “performance metrics” in a simple way, I’ve named them as KPI and terms are:

Traffic
Links
& Branding.

I’m expecting huge comments like my other posts about this social plan, please feel free to post your queries, feedback & suggestions.

Read Twitter Marketing Plan, Strategy & Tips.

10 Beautiful ArtWork Designs

Shivam Kohli — Mon, 11 Jan 2010 11:48:55 +0000

Today, I’m very happy to publish some of my favorite artwork wallpapers in eMarketinGuide Blog, designed with the help of Illustrator and PhotoShop tools.

Will post more designs work for you people but before that please share your views/comments on these images.

Branding – Essential Aspect of Marketing

Ankush Kohli — Tue, 05 Jan 2010 12:31:27 +0000

Branding is an important arena in marketing. With brand, comes loyalty. A brand name gives recognition to a particular product or company. It defines a company for what it stands for, it’s mission, vision and values. Based on the intentions of a particular organization, a brand strategy is devised. The concept of branding is essential for any organization to make themselves known among the consumers.

Facebook is the solid example of branding, Read Here…

It’s a niche area that is earned by a company over a period of time. The audience would get attracted to a product in a much better way only if a brand image is created. A brand is created when a product/service is appreciated and accepted by the target audience. With this comes the challenge of getting customer approval.

This involves getting a positive impression in customer minds at the very first attempt itself. This would require massive campaigning that would include advertising, hoarding and banners containing punch lines as well as other forms of Public Relations tools to make your label known far and wide.

The main aspect of any marketing project as well as branding is the right usage of Segmentation, Targeting and Positioning (STP).

Segmentation is important for selecting the geographic region as well as the people dwelling in that region based upon which you can strategise your branding campaign. After segmenting, you need to select your customers or the target audience from that specific geographical location. Now, based upon the above two components, your product or service should be introduced in such a manner that it captures the attention of the audience.

This is because a brand communication strategy varies to a large extent on the geographic, economic and cultural factors. Based on the social norms of a community/country/region where a product or a brand is being introduced, the strategy for branding is devised. For instance, the people in the Gulf countries have a totally different mind set from those living in the west. Hence, fashion would have a different meaning for both these regions. The west would have a greater scope of promoting and branding a fashion house as compared to the Gulf in the east.

Branding has many other components which include a brand logo, communication strategy, a tag line that defines the company etc. This gives a specific identification with which the consumers can relate to. Usually, it takes decades to create a brand out of a product. This is because the market is highly consumer driven and any product exists in the market only if it is approved by a consumer or the target audience.

Today, Internet being more of a utility than an innovation, branding taken a new turn altogether. Online branding has become a niche area in marketing. With many people hooked to the net, branding on the net is equally important along with the offline campaigning. Online branding would include viral marketing, e – mail marketing and the list goes. The options are numerous to choose from. Hence, based on your product, select a few that would enhance your marketing campaign.

All in all, branding is a niche aspect in marketing without which it would be difficult for any organization to compete and survive in the market.

Google & Facebook Shorten URL Service

Ankush Kohli — Tue, 15 Dec 2009 06:07:49 +0000

It’s Shorten URL’s season. First Facebook and then Google launched their own URL shorten service. Facebook shorten URL is fb.me and Google is Goo.gl.

Facebook’s fb.me service will allow you to shorten any link on the site – even if you just want to trim down the path to a specific profile page (http://fb.me/ankush.kohli). No mention of whether or not they plan on providing an API for third-party developers to integrate the service.

Google announce this news through Official blog post says their service is not a standalone offering – at least for now. As this is not new so they’re giving rights to use this service only through Google Toolbar or Feedburner. You can’t use it to shorten links directly.

You can also setup your own URL Redirection service with Google Short Links. Check out the Labnol post for setting up your service.

Expecting huge comments. Questions… Query… Feedback..

Top Twitter Tips and Tricks

Ankush Kohli — Wed, 09 Dec 2009 12:37:43 +0000

There are lot of twitter tips already in the market. You can find various tricks in eBooks, blogs & websites so why you’re here because I bet that you’ll never found all these “Working” twitter tips at one place. Here I’m giving you the proper guidance on how to start your twitter account, how to increase followers quickly, the best way to tweet, promotion of your twitter account and a sound list of twitter tools that will save your time.

Promote Your Twitter Account:

Fill out your bio. Leaving it blank or non-descriptive doesn’t encourage people to add you.
Treat your twitter profile as you would treat any other website. Send as much traffic as possible to your twitter profile.
Use a “tweet this” button above/below all your articles which you think can go viral in twitter world.
Add your name to twitter directories like: tweeps.pbwiki.com, justtweetit.com etc.
Add twitter apps in your Facebook account that can send your tweets automatically to your Facebook profile.
Link your twitter profile with your Digg, LinkedIn, Facebook, Blog etc.
Use your twitter profile as email signature, forum signature and everywhere else you live online.
Add yourself into more & more Twitter Lists.
Bring your twitter account into the physical world. Broadcast your twitter account everywhere like in seminar, webinar, business card etc.
Customized your twitter background. Use pic which is relevant to your nature/business.
Set “auto welcome message” when someone start following you.
Use your twitter profile URL while commenting on other blogs.
Apply your real photo or your blog logo/banner on your twitter profile.
Ask other twitter members to recommend you to their followers and you can recommend them to your followers.
If you have good followers say 500+, you can display it on your blog as a widget/badge.
Try to be more active on weekdays because on weekends, people enjoy their weekends & don’t care much.
Participate in certain groups. Groups can be created using hashtags. And sometimes if the group message is a hot topic, then your tweets will be listed in “hot trending topics” in search or other famous twitter services. Ex:- #followfriday
Bring your topic into top 10 Trending Topics.

Tips About Tweets & Posts:

Be active on twitter through different types of posts.
Tweet valuable things. Don’t just try to get traffic to your blog by tweeting only about your articles. Mix your tweets with friendly content.
Tweet about your passion in life and use #hash tag them.
Every tweet should be independent. It shouldn’t depend on previous or any other tweet.
Try to show the main things within first 32 characters as only they’re visible firstly until & unless s/he is your favorite friend or must following u. Persons, who are online through devices can’t able to see more than 32 characters at first.
Post your Digg story into twitter as new status http://twiggit.org
Keep space between 2 links within your tweet. For e.g. during replying to some post if 2 links occur and they’re more closer than there are less chances of clicking these.
Save your time by configure your blog RSS feed into http://friendfeed.com. Friendfeed submit new posts automatically to your twitter account.
When you tweet something worth Re-tweeting, then use less than 140 Characters. Because, if your twitter ID has 5 characters, then a re-tweet will add a @ “a symbol” and “RT:” thus making a total of 140+1+3+5=149 characters. So use 125 or 130 characters.
Tweeting link of some good pictures and breaking news get viral most of the times. You can also tweet about a new job or event.
Asking questions – By asking questions, you can easily start the conversation with any stranger. May be they’ll follow u.

Twitter Tools:

Friend or Follow – Friend or Follow helping you figure out who your friends, follows, and fans are on Twitter.
Qwitter – Once you’ve done your initial cleaning, Qwitter is a nice app that will update you via email whenever someone stops following you. It will even let you know what you tweeted that caused them to stop following you, which could be useful (if you lose five followers every time you tweet about your cat, for example, that might be a hint to stop talking so much about your cat if you want to retain followers).
GroupTweet – Create private groups to communicate with your group members alone by sending the tweet as a direct message to the group tweet account. That will convert the DM back to tweet and publishes only for the group users. Private communication is established through this way.
Tweetmeme – Displays popular topics on Twitter and those people talking about that topic.
TweetBeep – Just like Google Alerts, this service will send you an alert whenever your set keyword is mentioned on Twitter or when somebody link to your site.
TwitterCounter – With this plugin, you can display the number of followers you have on Twitter.
Socialoomph – You can send auto direct messages, follow those who follow you, unfollow those who stop following you. You can manage multiple accounts and you know everything the biggest thing is it’s free.
Mrtweet – Find folks who are highly relevant. Add value to awesome people – recommend them. Be found by people who are naturally relevant to you.
Ping.fm – This service will update all of your social networks at once.
Twitterless – Get notified when someone stops following you with Twitterless.
TwitResponse – TwitResponse makes it easy for you to schedule the delivery of your tweets ahead of time.
MyCleenr – Sort your friends by their last tweets, and you can get rid of the inactive and useless accounts you’re following.
Tweetwasters – Find out how much time you and other users waste on Twitter.
2tweet – Tweet photos and videos by email
FutureTweets – Schedule your Tweets.
TwitPic – Share photos on Twitter – Share photos with your friends on twitter with twitpic. No signup required, just login using your twitter account
TweetWheel – Find out which of your Twitter friends know each other! – Find out which of your Twitter friends know each other.
TwitBacks – Free Twitter Backgrounds – Create your own Twitter background with your branding – Free
TwitterFone – Send Messages to Twitter with Voice – Send messages to Twitter using voice!
Twollow – Auto Follow On Twitter –
Who Should I Follow – Twitter Friend Recommendations | Who Should i Follow? – WhoShouldiFollow recommends people to follow on Twitter.

How to Increase Your Followers:

Search & invite people which have same profile like you.
Search and invite people which have huge followers.
Ping your twitter account through ping.fm.
Find your mutual friends, followers, followings etc from various twitter tools.
Unfollow those who stop following you.
If you have a website or a blog, display the follow me button at the top or any other highly visible space.
Invite all friends of your Gmail, Yahoo mail etc as they are the most potential followers you can ever get.
Follow others users. If you do not follow others and keep expecting lot of people to start following you, this will not work.
Follow the top twitter users and watch what they tweet. Pay attention to the type of content they sent out and how they address their audiences.

Bulk Follow Tools:

Twellow – Find Twitter users in a specific industry using this service.
Twitseeker – An alternate search engine for finding twitter.com users. Many of the favorite but not mine. Also, this tool is currently blocked by Twitter as per the violation of terms. It find users basis on the search terms and users tweets/profiles and you can follow all those searched users in bulk.
Buzzom – This is one of my favorite tool for bulk followers. What it does:
- Search other twitter members on the basis of your profile.
- Select & deselect users.
- Bulk follow & unfollow users.
- It also shows the number of followers & followings of other users.
Buzzom was the perfect tool for bulk followers but since 1 Jan’2010 they’ve changed the site layout & remove the bulk follow service. May be, they’ve added this features in paid one. In the free service, they’ve both features but you can’t use both features simultaneously.
Tweepi – (“Select All” feature is disabled on 28th january as per “Twitter TOS”) I’ve searched a new tool for getting huge followers. It’s a good tool to attract huge followers within minutes . Now the procedure to use:
- Find a twitterer, who’s having similar profile like you
- Login into tweepi with your account.
- Now you can follow other twitterer friends within minute.
Refollow (Now My Favorite) – Free, superb tool for bulk follow & unfollow feature & lots of other creative features like:
- Find twitterers, whom you’re following but they’re not following you.
- Find twitterers, who are following you but you’re not following.
- Find friends whom you didn’t follow previously.
- Have or don’t have pictures on their profile.
- When they last tweet.
- Number of days since they last tweet
- See number of followers.
- See number of friends.
- Locked & Unlocked twitterers.
- Can set the filters like search for any term or exclude any term.
- & many others features.

Other Twitter Hacks:

If you’re listed on any unwanted list. Obviously you don’t want to stay there so how to remove yourself from that list. Block that user (which is the owner of the list) and then unblock him/her. You will not show up on their list anymore.
@myflightinfo: Use @myflightinfo to stay updated on your flight’s status.

These are the tips as of today however will post more in my next write-up. Warm welcome for your query or suggestion. Till then enjoy Reading…

Google Analytics 7 New Features

Ankush Kohli — Thu, 03 Dec 2009 08:16:08 +0000

Today, I got a mail from Google Analytics with an annoucement that they’ve added 7 more rich features in Google Analytics. With these features users will be able to get quicker insights, create deeper customizations, do more advanced analysis and track more mobile marketing! These features are rolled out on every server.

Probably, you’ll be already aware of 1 or 2 features. Check out the features details:

Custom Alerts: As the subpart of “Intelligence” tab, custom alerts monitors data patterns over daily, weekly and monthly periods. Significant changes in data trends and insights you may not have noticed are surfaced directly in your account. You can create your own Custom Alerts that monitor your selection of dimensions and metrics that can be sent by email or displayed in the Intelligence reports.

Expanded Goals – 20 Goals Per profile: Now you can track even more conversions by creating up to 20 goals per profile. Measure user engagement and branding success on the site with Time on Site and Pages per Visit goals.

Expanded Mobile Reporting: Google Analytics has expanded support for mobile websites and tracking for iPhone & Android mobile applications tracking. Adding server side code to your PHP, JSP, PERL, or ASPX mobile websites enables you to track non-Java-Script enabled phones. You’ll also be able to see breakout data on mobile devices and carriers in the new Mobile reports in the Visitors section.

Unique Visitors Metric: Now you know the exact number of unique visitors in your Custom Report or Advanced Segments. You can select Unique Visitors as a metric against any dimensions in Google Analytics.

Advanced Analysis Features: Dive deeper into your data with Pivoting, Secondary Dimensions, and Advanced Table Filtering features. These combined features enable you to perform in-depth, on the fly data analysis within your account.

Share Advanced Segments and Custom Report Templates: Share the URL link for an Advanced Segment or Custom Report with anyone who has an Analytics account. Wow! Cool feature. Sharing the link will automatically import the pre-formatted template into the person’s account. Ability to share or hide your Advanced Segments and Custom Reports by profile is also available.

Multiple Custom Variables: Custom variables provide the power and flexibility to customize Google Analytics to collect the unique site usage data most important to your business. Define and track visitors according to visitor attributes (member vs. non-member), session attributes (signed in or signed out), and by page-level attributes (viewed Sports section). Use custom variables to classify any number of interactions and behaviors on your site.

Try all these features and let me know your views. Remember, you can post your queries as well…. All the best!

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