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Posts tagged as “Brand Management”

How to Plan Social Media Marketing Strategy

Few of my friends, who were looking for job change, got many calls for interview. Most of time, interviewer’s main query was regarding “Social Media”. Below mentioned are the major questions they’ve asked for: How to create social media marketing campaign? What’s the plan & strategy behind social media? What are the activities you’re going to do? What the goals…

Branding – Essential Aspect of Marketing

Branding is an important arena in marketing. With brand, comes loyalty. A brand name gives recognition to a particular product or company. It defines a company for what it stands for, it’s mission, vision and values. Based on the intentions of a particular organization, a brand strategy is devised. The concept of branding is essential for any organization to make…