The practice of White Hat Search Engine Optimization, also known as Ethical SEO. The White Hat Techniques are ethical whereas Black Hat Techniques are not. It aims to make it easier for the search engines to tell when your site’s content is relevant to a query. In most cases, we do this by building a site genuinely more useful to its human visitors, so that they will recommend it to others by linking it from their own websites.

The business of search engine optimization is infected with scammers, swindlers, spammers and fraud artists as well. They are the Bad Continue Reading >>