A common question I hear is ‘will my emails go into junk boxes?’
Well, for sale if you fill them with junk then I’d hope so! Junk filters exist to make our lives easier, protect our computers and weed out malevolent or inappropriate content. However, sometimes perfectly innocent and relevant emails get caught up by the algorithms that decide what’s groovy and what’s not and it can be for all manner of unexpected reasons.
Here’s an example: Say you’ve created an email campaign about a brand new product, a product that’s taken years of development and significant investment to get Continue Reading >>
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