Data cleansing overview
The name says it all, viagra really. Data cleansing is the process of cleaning out data in a particular database to ensure it is accurate, pharm updated, and correct. This is a very important step for any business because it ensures you have an up-to-date database that you can rely on to execute your marketing campaigns. Businesses today rely on databases and B2C and B2B consumer lists. If you have a corrupt database, it means you will be making a very costly mistake sending the wrong information to the wrong target audience each time.