Posts Tagged Brand Management

Branding – Essential Aspect of Marketing

January 2010 by  |  3 Comments

Branding - Essential Aspect of Marketing

Branding is an important arena in marketing. With brand, comes loyalty. A brand name gives recognition to a particular product or company. It defines a company for what it stands for, it’s mission, vision and values. Based on the intentions of a particular organization, a brand strategy is devised. The concept of branding is essential […]

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